David Martin & Kipper McGee

Brandwidth On Demand

Business EN ↓ 220 episodes

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Author

David Martin & Kipper McGee

Category

Business

Podcast website

feeds.captivate.fm

Latest episode

Feb 8, 2026

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Episodes

#69 - An INTERNATIONAL Approach - European Coaches Nails Mahoney & Tracey Lee 27.05.2018

This time , Brandwidth On Demand goes INTERNATIONAL, with European coaches Nails Mahoney & Tracey Lee.   Each have 30 years experience as Radio Presenters/Content Creators in Ireland, the UK, Malta, Canada and Asia. Nails  has hostied all day parts in major markets such as Dublin, Toronto and Vancouver.  His audio has also aired regularly on the  BBC . Tracey  is an award-winning Producer and Pres...

#068 - Jeff Davis: Getting It Said 22.05.2018

Jeff Davis is one of the heritage voices of WLS with a career there spanning over 40 years. After moving to LA, to focus on his successful career as a national voiceover talent, he also served as the afternoon personality on Star 98.7 in Los Angeles, still maintaining work with WLS AM as the station's voice. Jeff crafts the imaging for Radio and Television stations in all size markets. He also is...

#067 - Jim O'Hara - Major Market is a MINDSET, not a ZIP CODE! 07.05.2018

When it comes to radio today, few define ‘local’ success more than Jim O’Hara !  He’s currently the SVP/Programming of I-Heart’s cluster in Davenport IA, and the award-winning PD and midday host for Country legend WLLR .  But that’s just scratching the surface.   After 5 years programming the market’s ORIGINAL Top 40 and AOR combo, KSTT and 97X , he moved to crosstown WOC-AM , and KIIK104.5 , wher...

#066: In Chicago, DreX Marks the Spot 06.05.2018

A radio career can mean some ups and downs, some twists and turns.  Nobody knows that better than the radio veteran known as  DreX, who is back in Chicago as morning host at the iconic B96.  Previously DreX hosted mornings at I-Heart’s Top 40 KISS-FM 103.5  in Chicago before heading to San Francisco’s KGO . He’s also guested on numerous other radio shows including the Opie and Anthony show on Siri...

#065 - Perry Michael Simon - Seen it all, Done it All and LIVES to tell the tale! 23.04.2018

You have, no doubt, seen the name Perry Michael Simon many times.  He writes a LOT! As Vice-President and Editor of News-Talk-Sports and Podcasting for AllAccess.com , Perry writes comprehensive daily media news coverage and other pieces that appeared at various sites, including BBCAmerica.com. He also covers major conventions like the Consumer Electronics Show, radio Boot Camps, Conclave the rece...

#064 - The State of Radio - Dan Kelley - Michigan Broadcasters Association 16.04.2018

Dan Kelley is no stranger to successful radio. Since his radio start during high school in suburban Chicago, Dan has been a station Program Director, Operations Director, Station Manager, Chief Engineer and on-air talent for such companies as CBS Radio , Clear Channel and Citadel Communications . Since 2007, he’s had a statewide perspective for the Michigan Association of Broadcasters .  There he...

#063 - Married to his Morning Show - Literally! Nick Steele - KOIT-F, SF 02.04.2018

After being all over the country in glamour spots like Longview Texas, Dayton, Ohio and Terre Haute, Indiana, Nick Steele met co-host Kristen Flowers where else…at a radio station in Las Vegas!  Soon they decided to take their relationship to the next level. They became a morning show at 101.9 The Wolf in Sacremento! They now host mornings on KOIT in San Francisco .  Oh, and along the way they got...

#062 - Drew Horowitz, President & COO, Hubbard Radio 26.03.2018

Drew Horowitz is the President and Chief Operating Officer of Hubbard Radio , overseeing operations in Chicago, Washington, D.C., Seattle, Phoenix, Minneapolis-St. Paul, St. Louis and Cincinnati. Prior to joining Hubbard, he was the Executive Vice President and COO of Bonneville International Corporatio n.  He joined WTMX Radio/Chicago as General Sales Manager in May 1992 and was promoted to Vice...

#061 - Navigating Radio's NEW Realities - Walter Sterling 22.03.2018

Walter Sterling has been in radio since he was 15. He worked for a suburban New Jersey station for minimum wage as an on-air DJ. He was one of the first talk show hosts on the FM band at stations in New York City and, as alter ego Walter Sabo , programmed and consulted enormously successful stations throughout the country. He and his colleagues introduced the format known as Adult Contemporary to...

#060 - What's the Buzz? Beasley VPP Buzz Knight 03.03.2018

Brandwidth MEANS the fusion of solid BRANDING with sharp, smart use of the various BANDwidth options available, and this guest if PERFECT to navigate today’s mediascape. When Beasley Media Group acquired Greater Media, they acquired some great stations, along with one of the brightest minds in media as their Vice President of Programming Buzz Knight . In addition to an impressive series of program...

#059: Radio's NEW Awakening: Sheri Lynch (The Bob & Sheri Show) 26.02.2018

Sheri Lynch is an award-winning broadcaster who fully expects to panic and be eaten first in the coming zombie apocalypse. A Philly native who was raised in a remote corner of northwestern Wyoming, you’d think she’d have a little more game when it comes to the undead. Especially since she’s carved out a unique career in the radio business, co-hosting the syndicated Bob & Sheri show, heard in 40-pl...

#058 - Avoiding the CLICKsand Trap: Bill Troy 19.02.2018

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch , the first online market research firm for the broadcast industry.  As they  created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise. Six years ago, Bill started a second...

#057: Jonathan Drake - OM, Illini Radio Group 12.02.2018

Jonathan Drake is proof positive that a career in radio and having a life CAN coexist! After working around the Midwest with stops in exotic locales like Joliet, Bloomington and the well-kept secret that is Des Moines, Iowa, Jonathan was transferred to the Champaign-Urbana market by Saga Communications, where he has settled in as Operations Manager of the Illini Radio Group . In addition to his ma...

#056 - Ross Brittain 05.02.2018

Ross Brittain has been a mainstay morning drive time on-air personality since music radio transitioned from AM to FM. He’s worked in major market stations nationwide including Atlanta, Cleveland, Philadelphia, Hartford and New York City. His vast experience ranges from stints at 77WABC to ‘CBS-FM in New York. His “Z Morning Zoo” and “Breakfast Club” shows have entertained audiences waking up for n...

#055: Bruce Gilbert: A "Sporting" Chance to Win 29.01.2018

You may not know the name Bruce Gilbert .  But the chances are you’ve heard his work, or someone following his lead! A longtime top programmer, Bruce is perhaps best known for becoming an early and prominent practitioner of the modern Sports/Talk format at “The Ticket” in Dallas .   Then after stints as CEO of DC based Red Zebra Broadcasting , and GM of ESPN Radio followed by FOX SPORTS RADIO .  N...

#054 - Guest: Keith Hill, the UNconsultant 21.01.2018

Keith Hill , The UnConsultant , has been successfully helping radio stations raise their ratings since 1992 when he teamed up with the iconic Moon Mullins in Nashville as a consultant specializing in the Country format. Perhaps most famously, Keith is recognized as the Worlds Leading Authority on Music Scheduling, proving advanced coaching for services including Musicmaster and others. Prior to a...

Jill Strada, the PD behind Miami's NEW Sound Machines! 14.01.2018

The career Jill Strada has epitomized success programming today’s hit music Radio. After stops in markets like Orlando, Miami, Boston, New York now she’s back in Miami and with COX, as Director of Branding and Programming for HITS 97.3 and 99 JAMZ .  Biggest Takeaways You Don’t Want to Miss : Common traits of winning stations, companies and individual talent. Why winning can sometimes be harder th...

Guest: Martha Quinn: Original MTV host turned morning radio star! 08.01.2018

Martha Quinn is perhaps most famous for being one of the original veejays on MTV but like so many of us, she started in college radio including the ‘radio station with a college attached’ at WNYU, New York. However, NOT everyone gets lead roles TV commercials for clients like McDonald's, Country Time Lemonade Campbell's Soup and others. Rolling Stone magazine readers voted her " MTV's Best-Ever VJ...

Radio Resolutions - 2018 04.01.2018

The new year brings a time for reflection, critical review and planning for the next chapter. This year, the “RADIO RESOLUTIONS” collection offers a cross-section of experiences, insights and inspiration from top air talent, programmers, and media thought leaders ─ designed to help you create the best 2018 possible. Included: Chio in the Morning – Mix 106.1, Philadelphia Cadillac Jack – Kicks 101....

Guest: Chicagoland Rock Radio Renegade MITCH MICHAELS 18.12.2017

Mitch Michaels has been on the air in the Chicago market for several decades, and worked at just about every rock station in town! He is perhaps best known for helping start WXRT-FM , and for his work at WKQX-FM , “The Loop” WLUP-FM , WCKG-FM , and others.  He is currently ‘Doin’ the Cruise” from 3p-7p at 95.9 “The River” WERV-FM in suburban Chicago, and has recently released a book of the same na...

Guest: Karen Dalessandro - Making the Switch! 11.12.2017

Ever have a radio station change their name for you? That's exactly what 94.5 KTI country did after revealing that Milwaukee country radio mainstay Karen Dalessandro was switching dial positions.    Her new station is so happy to have h er that they have renamed the station “ 94-5 KAREN COUNTRY ” in a series of ads, including TV and outdoor. Clearly, Karen is a modern-day renaissance pro.    She’s...

Guest: Slats in the Morning - WNCX, Cleveland 27.11.2017

For many who work in rock radio, Cleveland  is like  Mecca ! It's home to the  Rock & Roll Hall of Fame , and legendary rock radio stations, like  WMMS  where Slats worked earlier in his career.    After serving at a number of great places like Nashville, Florida and other warmer climates, it was not the weather, but his love of Classic Rock and knowledge of the market that made him a natural choi...

Guest: LaDona Harvey KOGO, San Diego Morning Co-host 20.11.2017

LADONA HARVEY is known in industry circles as the outspoken co-Host of San Diego's Morning News on market leader KOGO, Her background includes DJ stints in a variety of formats, excelling in markets like Flagstaff, Phoenix and a number of radio stations in Southern California. LaDona then moved into information, investing a decade as news anchor before making the transition to Talk show host and n...

Guest: Cadillac Jack - Kicks 101.5, Atlanta 13.11.2017

Cadillac Jack will be marking his 25th year with Atlanta’s KICKS 101.5 in March.  He joined the station as evening host of “Crying, Loving or Leaving” when he was just 20 years-old.  After years as afternoon host on KICKS, Cadillac Jack was cast as the anchor of morning drive in 2005. He’s co-hosted with a number of talented performers, including Dallas McCade who moved to middays with a promotion...

Guests: Fred Jacobs & Steve Goldstein, SONIC AI 09.11.2017

Our second season is starting as a year of ‘firsts”.  Our first confab coverage (Morning Show Boot Camp), and this time, our first ‘dual guest’ episode. Fred Jacobs is well known as one of radio’s leading visionaries. His JACOBS MEDIA created the Classic Rock format and with the initiation of the annual benchmark Jacobs Tech Surve, he’s been acclaimed as a pioneer in the connected car movement,  a...

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