BrandsTalk

 In this interview Alex Pinter talks about how brands can win in the digital age!  In building his two companies, playersvote and trayn he knew that only with a good branding strategy he can win his target customers’ hearts! He provides insights about how he did it! 💡  He also addresses:  💡 why it is crucial for start ups to create a brand early on in the founding process  💡 what the most commo...

Tune in and find out how SEO can do wonders for your business! John Vuong provides valuable takeaways about SEO and how it relates to branding. 💡John explains what SEO exactly is, why SEO should be in the media mix of every company and why it is more a long term strategy.  💡He elaborates in detail how important SEO is for companies starting their business, building and managing their brands. 💡H...

In this episode  I had the pleasure to interview Richard Macey also a Business School Lecturer and Global Brand Consultant! It was interesting to hear about his 30 years of experience in the marketing, sales and branding world. To learn about how he empowered brands in the beauty and fashion industry!  He talks … 💡about why he still believes that “fashion has so much to learn from beauty”! 💡abou...

It is all about the power of brands in the cosmetics sector! My guest Hannes Kläger provides us deep insight in his brand journey at L’Oreal.  Hannes talks about how Covid has been changing consumer behavior with regards to cosmetics. How he had to pivot branding strategies and the managing of brands accordingly. AND what the “new normal” is going to be like in the cosmetics sector. He discusses h...

In this interview Vivian Berni, who has been working in the B2B sector for more than a decade, talks about B2B brands and what makes them to become strong players and sustainably competitive in the market.  In general, what differences there are in the B2B sector compared to the B2C sector in terms of branding strategies. Specifically, what the critical and meaningful factors are for a brand to be...

It is my pleasure to start my 1st BrandsTalk podcast episode this new year with Alice Schmidt who talks about sustainability in a post-COVID world and how companies can future-proof their brands. Before diving deep into sustainability and how it impacts branding strategies, Alice Schmidt sets the term straight; she defines sustainability and what it means to her as this term is used in diverse con...

Kathrina Denk has studied „Sport-, Culture- and Eventmanagement“ in Kufstein, Austria. After having conducted an internship at the Austrian National Tourist office in Sydney she has decided to stay in „down under“ and became a permanent team member. Besides digital marketing efforts and the B2B support she also manages the Austrian National Tourist back-office. Her motto is „deepen and pass on the...

Thomas Kratky has 20 years of experience in brand campaigns and is the owner of the brand agency kratkys.net “agency in progress”, which he founded in 2007. He talks about his brand agency kratkys.net and explains what it stands for: "agency in progress … This is probably the biggest revolution in communication since the invention of printing. Everything will change. Nothing will stay the sam...

In this interview Maria talks about the global essential oil company Young Living! She explains its network marketing business model and how it is different to traditional and classic sales business models. Moreover she enthusiastically describes how she is building the Young Living brand by the means of network marketing in Austria. She also provides us information about her own company Maria Gru...

In this conversation, Nicole Barile explains how brands can successfully overcome cultural idiosyncrasies when entering culturally diverse country markets. Moreover, she describes how culture affects managing brands in terms of management, leadership, partnerships, and talent management. She also talks about the most important skills brands need to have in these challenging and uncertain times and...

Tune in and join me in my conversation with Andreas Bierwirth, CEO Magenta Austria. He talks about merging T-Mobile with UPC Austria, the rationale behind creating the brand Magenta and, ultimately, how Magenta is adding value as a leading telecom company in Austria!  He provides us with a good overview of the competitive landscape and its challenges between mobile network operators (MNO) and mobi...

Wondering what makes a strong brand in the Investment Banking Sector and surviving several major crises? Then tune in to this episode with Bernhard Weninger.  Bernhard Weninger, founding partner of IIS Asset Management and MDnomics, has a 35-year career in international investment banking and capital markets. He was advisor to senior management and Board of Directors of insurance companies across...

Tobias Reiter is an AI enthusiast and entrepreneur. He is the Co-Founder and CEO of VIEBEG Technologies Inc., a Silicon Valley-based Health Tech company that expands access to affordable health care all over Africa. He is also the Co-Founder of Tech Enfold Ltd., a social enterprise, which focuses on empowering female software engineers in Africa. In this BrandsTalk episode, Tobias offers insights...

Based on many years of global experience with brands, Davide Cardarelli, provides us his perspective on successfully developing and sustainably growing brands across continents. As a Change Agent he works with a specific model, the “Consistent Value Creation of 3 Equity Components”, which he explains in detail and how it relates to brands.  Davide Cardarelli is a global business leader with broad...

You want to know more about how Kotányi is „spicing up the world“? Then tune in to my BrandsTalk episode with Erwin Kotányi who talks about their success story of becoming a global leading spice brand. Erwin Kotányi is the owner of the Austrian spice company Kotányi; a family business steeped in Austrian tradition with a strong Austrian heritage in fine herbs and spices. With their leading interna...

Join me in my conversation with Marie-Luise Karger who started her company MPower Marketing. Kommunikation as a solopreneur. She talks about how and why she started her own business and about why personality and finding your niche are key for building a brand. Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com  LinkedIn: https://www.linkedin.com/in/bojkowsz...

Join me in my conversation with Parissa Hagirian, who shares her perspectives on brands in Japan. She will talk about the challenges international brands face entering the Japanese market and why Japanese brands are so successful. Parissa Hagirian is Professor of International Management at Sophia University, Tokyo and an internationally renowned expert in international management with a focus on...

If you want to learn about the power of brands and how it influences doing business in the Silicon Valley tune into my first episode of the BrandsTalk podcast and listen to my conversation with Earl Schaffer. Earl Schaffer is Deputy Director at Open Austria – the official Austrian presence in the Silicon Valley and joint initiative between Advantage Austria and the Austrian Foreign Ministry. He is...

Ready to become everyone’s favorite brand? But you are not quite sure of how to build and grow your brand in a more strategic and sustainable way? Then this is the show for you! Dive with me into the world of brands. Every other week, experts from different fields and industries will share their perspective on brands locally and on a global scale. Established companies and startups will talk about...