Brands that Book with Davey & Krista Jones

You've probably seen it in the news... You've probably seen the ads for related products... Who knows—you may already use tools that utilize artificial intelligency (AI) technology... ... but ChatGPT and other artificial intelligence tools have been making headlines. Today we’re explaining what these tools are—specifically providing a brief overview of ChatGPT—why they matter, how businesses shoul...

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year. We start the conversation, however, discussing her time away from her business from mid 2019-mid 2020. The short version of the story is that after her biggest launch ever in 2019, she walked away from her business with the inte...

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for diffe...

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has written sales copy for some of the biggest names...

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting (more on that in a minute). We discuss an activity that will hel...

Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales. We chat about why content marketing is so effective, common mistakes we see people make, and what businesses can...

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business. See more at https://daveyandkrista.com/ create-cmo-marketing-plan / SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30%...

We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these  four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails. How much do you enjoy sending cold emails or DMs to find clients or customers? If you’re li...

Want to get more done in less time?  Before I say anything else, hear me when I say this: I don’t think life is about being as productive as you can. The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important things in your life— your family and friends...

Find It Quickly (in the episode): 0:00 Intro 2:45 Pursue Whole clients 3:30 Transitioning your professional life to focus on your personal life 6:25 Key differences and common themes among clients 7:00 Common theme is for clients ability to say no 10:01 Leaders fear disappointing other people so they say yes 12:30 For every yes, you're saying no to something else 14:41 How do you set yourself up t...

Find It Quickly Here (in the episode): 0:00 Intro 1:55 How to organize planning for summer 4:50 How Greenhouse Coaching started 8:00 From engineering to the next phase 10:43 How did you start the business after corporate work 12:58 People want to help you 13:27 LinkedIn vs Facebook 15:40 Obstacles faced to necessitate coaching 16:40 Growth Hacks specific for businesses 19:20 Greenhouse method 21:1...

Find it Quickly Here (In the Episode): 0:00 Intro 2:30 Website consultations 3:15 What your website can do vs what you need it to do 4:34 5 things local businesses should focus on when it comes to your website 5:16 Revisit Google Business Listing 7:40 Get reviews 10:02 Website structure 12:39 Website designer to help organize content 14:36 Page Structure 15:34 Give your page an optimized title 20:...

Find it Quickly (In the Episode): 0:00 Intro 3:06 User generated content intro 3:45 Content based marketing vs curated ad marketing 4:07 Memes 5:06 User generated content is content created by your customers or clients 8:53 User generated content builds trust 9:19 Types of user generated content 13:45 How to source user generated content 19:43 Directions to make a specific request Show notes and a...

We got early access to the new tool, and we've already created a demo sales page. It took Krista less than an hour to get the page up-and-running using Flodesk Checkouts (note: the page is only a demo—Designer Touch Sessions are currently closed, but you can join the waitlist here .). Find it Quickly (in the episode): 0:00 Intro 4:17 Flodesk in Portugal, Paris, Germany, Lisbon, etc 6:00 Remote-fir...

Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results." Podcast Version - Find It Quickly 0:00 Intro 2:32 Google's helpful content update 2:37 Biggest update since Google's Penguin Update 3:45 Google's panda Update 3:53 Google's interstitial (pop-up) Update 4:56 Have you been affected by...

Find it Quickly Here (In the Episode): 0:00 Intro 1:21 Hiring to build a team, applying for a job within DK or Till or a job in general 3:30 Key traits we look for when hiring 3:54 Trait: Dependability and Trustworthiness 4:15 Trait: Proficiency 4:24 Trait: Teachable 4:50 Trait: Good fit for team, their lives 7:03 What we care about when hiring 7:12 Email etiquette 8:55 Does their personality fit...

Find it Quickly (In the Episode): 2:50 - Transition to Minimalist movement on websites 4:00 - Focus on simplicity, prioritize performance 4:44 - Purpose of a marketing website 5:48 - Why you shouldn't overcomplicate your website 6:00 - Should you sign contracts on your website? 9:16 - Why mass emails from your website are a bad idea 11:51 - Transactional Emails 12:48 - Should your website Host PDF...

"If want better conversion rates during your launch, you can't only focus on lead gen. You also have to qualify those leads. And that's why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them." Find it quickly: 0:00 - Intro 3:32 - What we would do before we launch a product 6:25 - Step 1...

Find it quickly: 0:00 - Intro + the stress of moving 6:15 - What to do when interruptions happen in life 8:00 - Accepting the limitations of time 9:15 - What to do when it feels like life is preventing you from reaching your goals 10:15 - How to be more efficient if you don't have kids yet 13:11 - What they regret about their pre-kid life 14:05 - A+J's daily routine and priorities 16:45 - The impo...

"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But when you spread your content across channels, if t...

So earlier this summer, we started offering Designers Touch Sessions. If you've ever seen a woman walk over to her husband and adjust his tie a little bit so it sits a little bit straighter or watched the maid of honor fluff a bride’s dress just before she walks down the aisle so it lays perfectly while she walks, that's what these sessions are designed to do. Basically, these are 90 minute sessio...

About a year ago, we had a little too much in common with a 24-hour dinner. Not in the way of aging fluorescent lighting or the smell of greasy french fries—but if you walked into our house any time before 5pm, it's likely that there was a pot of coffee on. 4am wake up? Time for a coffee. 10am mid morning slump? _Don't mind if I do. _ 2pm post-lunch debate: nap or coffee? _How much is too much? _...

Find it Quickly 2:09: What is Refined Elevation? 2:29: How can you style business owners? 8:09 What does a brand stylist do? 09:43 What challenges have you faced? 12:51 What aspects can you help people convey with your style? 14:53: How much do you think an outfit affects your client? 17:02 What are a few practical ways to elevate my brand? 24:01 What if my personal values aren’t the values of my...

Affiliate and reward programs can be an effective way to increase traffic to your website with hopes of increasing revenue. In this episode we will explain the differences between an affiliate, reward and referral program and the best features to look for when starting your program. Find it quickly; 3:20 - What is an affiliate program? 3:50 - What is a reward and referral program? 7:56 - What plat...

An effective membership program requires several key elements. From choosing the right membership platform to creating a seamless checkout, this episode will explain a few membership must haves for your business. Find it quickly 4:20 What membership platform is right for me? 9:25 How do I keep members? 14:05 What are the best ways to communicate with my members? 20:23 How do I create a seamless me...