Brand Positioning Doctors

Brands, Beats & Bytes

Business EN ↓ 308 episodes

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Author

Brand Positioning Doctors

Category

Business

Latest episode

Jul 9, 2026

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Episodes

Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII 09.02.2023

Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective. Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl.  An event perfectly set in Black History Month as they become the first duo of...

Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. w/Rodney Northern 02.02.2023

Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally.  We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month!  We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some th...

Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions 26.01.2023

Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions You all enjoyed our "snackable content," so we brought it back for another round!  Topics Featured: Rihanna, The Brand. Mr. Irrelevant...Decided He Is Relevant Digital Metrics. Are impressions the right metric to be tracking?   NOTES: Show Partner: Specificity Learn More About Specificity  Stay Up-To-Dat...

Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy 20.01.2023

Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy We are excited to bring you snackable content through our 'What's Poppin?" episodes.  Join us as we dive into current topics affecting or involving the brand and marketing space. Topics Featured: Culture vs Color Customer Services as an extension of your brand Comedy within Marketing   NOTES: Show Partner: Specifi...

Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart - Greg Welch - Stories of a Career and Life Truth Teller 13.01.2023

Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller You know what a new year means...a brand new album!  We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him i...

REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello 30.12.2022

REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the...

Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian 21.12.2022

Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals...

REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop 16.12.2022

REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building.  A few key takeaways from the episode: Stakeholder Su...

REMIX: Album 4 Track 9 – Puff Puff Pass w/Kieve Huffman 08.12.2022

REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations...

REMIX: Album 4 Track 14 – Immersed in Data Driven Marketing w/Jason Wood 02.12.2022

REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc. Today's guest is a subject matter expert and pioneer in his field.  Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking.  A few key takeaways from th...

REMIX: Album 3 Track 18 – Prioritizing Passion and Purpose w/Shannon Watkins 18.11.2022

REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel."  We can't wait to hear your thoughts...

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight 10.11.2022

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space.  We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character.  Key Takeaways:  The importance of having peopl...

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams 03.11.2022

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!   Here are a few key t...

REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive 27.10.2022

REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.  Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. ...

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry 21.10.2022

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to...

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake 13.10.2022

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur.  From her time in corporate Ame...

Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams 06.10.2022

Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as...

Album 4 Track 17 - The Beauty of Branding w/Scott Creighton 29.09.2022

Album 4 Track 17 - The Beauty of Branding w/Scott Creighton We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT communi...

Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins 23.09.2022

Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park.  An episode yo...

Remix: Album 4 Track 1 – Impact Rooted In and For the Hispanic Community w/ Phil Colon 16.09.2022

Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050 Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes.  We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss.  Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking. A few t...

Remix: Album 4 Track 3 – From Detroit to Global Brands w/Jeff Shirley 10.09.2022

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley!  You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast!  Jeff is finally taking a step out from...

Remix: Album 4 Track 5: Shooting For the Top with Dan Fachner 01.09.2022

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.) Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner. Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his st...

Remix: Album 3 Track 11: Branding War Stories with the Wisdom Dispenser (featuring Rob Warren) 26.08.2022

Hey Brand Nerds!   Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.”  Enjoy!!

Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao (Shout! Factory) 18.08.2022

Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making...

Biggest F-Up Remix - Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert 12.08.2022

Hey Brand Nerds! Our show not only brings insightful guests to share their experiences but also gives us key examples of F-Ups we could avoid in our careers. We are back with four of our guests to share their F-Ups and what they learned. So YOU can avoid the same ones. We have Caralene Robinson, Jonathan Trimble, Jimmy Smith, and James Cuthbert back in the virtual building with us!

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