Brands, Beats & Bytes

Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying...

REMIX: Album 3 Track 7 - James Cuthbert, President at Rock The Bells  James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills. Hey Brand Nerds! Back at you with a fantastic guest who has followed...

REMIX: Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show w...

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all profes...

Album 5 Track 22 – Head of International at Zoom, Abe Smith – Care-Driven Leadership w/Global Impact Today's a special episode, as we are bringing the Head of International of a platform we use to bring this show to you - Zoom! We can assume almost all of you have used Zoom at one point or another, especially throughout the pandemic. We are getting an inside look at the care-driven leadership with...

Album 5 Track 21 - What's Poppin? Summer Movies Summer is the perfect time for visiting a cool theater in the midst of the heat waves we are experiencing!  We are diving into Air and Flaming Hot, two films that surround popular brands and their stories. Is there power in spotlighting a brand through film? Let's talk about it.  Show Partner: Specificity Learn More About Specificity  Stay Up-To-Date...

Album 5 Track 20 - Running Toward Success w/Jared Schrieber Hey Brand Nerds! We have an entrepreneur in the building today, bringing a wealth of experience and knowledge to you. He's a successful founder and author, Jared Schrieber's experience working with brands and growing businesses has taught him a lot, and he's sharing those jew-els with us today!  Here are a few key takeaways from the episo...

Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing his wealth of knowledge, encouragement, and full self...

Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family A big congratulations to the Denver Nuggets on their NBA Championship win! Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game! Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode. Chec...

Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. ...

Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode.  Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it!  Show Partner: Spec...

REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right...

Album 5 Track 15 - The Pursuit of Balance in the Boardroom Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic. A jew-el dropper you don't want to miss!...

Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor! Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation , that recently received a $1.2 million grant, in addit...

Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur.  From her time in corporate Ame...

Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light... Brand Nerds...Bud Light. Let's talk about it.  DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective.  They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola.  What are your thoughts? Connect with...

Album 5 Track 12 - What's Poppin? The Future of Car Marketing Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars.  How will this change how car brands market to their consumers? Let's talk about it.      NOTES: Show Partner: Specificity Learn More About Specificity Stay Up-To-Da...

Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'! Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was  too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball,  viewership numbers, and...

Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game  Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign.  We are getting a behind the curtain look at Sprite's 'Obey Your Thirst'...

Album 5 Track 9 - What's Poppin? March Madness, The Brand View Brand Nerds, it's March Madness...but has the NCA lost their "madness?"  The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss.    NOTES: Show Partner: Specificit...

Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.    A true connoisseur of chall...

REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!   Here are a fe...

Album 5 Track 6 - Marketing's Role in Digital Addiction  Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill al...

REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space. Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experienc...

Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s P...