BRANDR | Your Dose of Brand Truth

What does it really take to build a successful consumer brand and land it in major supermarkets like Woolworths and Coles? In this episode of BRANDR , hosts Roy Tavner and Richard Henderson sit down with Alli Bailey , one of Australia’s most exciting young entrepreneurs. Alli shares her journey from a short corporate stint at L’Oréal to launching four consumer brands in just fou...

In this powerful episode of BRANDR, Richard and Roy sit down with George Christopoulos, entrepreneur, former Socceroo, marketer and lifelong Melbournian, for a passionate deep dive into what Melbourne was, what it has become, and what the city must do to reclaim its identity. From migrant beginnings, small business grit, major event strategy and the rise of Melbourne’s multicultural heartbea...

In this episode of BRANDR, Roy and Richard sit down with one of Melbourne’s most iconic hospitality figures, chef and restaurateur Guy Grossi. Across more than 40 years in the industry, Guy has shaped the cultural identity of Italian dining in Melbourne, stewarded the legendary Florentino and built a brand recognised globally. This conversation explores the art of brand custodianship, how to...

In this special episode of BRANDR , we explore the story of one of the most defining moments in Australia’s national identity, the 1983 America’s Cup victory with John Bertrand AO , skipper of Australia II and national icon. Bertrand reflects on what that historic win meant for a country in recession, how the Boxing Kangaroo became a symbol of defiance, and why trust, honesty and curio...

In this episode of BRANDR, we explore the inspiring evolution of  Vinnies with Liz Randle Head of Merchandise & Retail Innovation at St Vincent de Paul Society, a charity retail organisation that has transformed from humble beginnings into a vibrant retail brand deeply embedded in the community. The conversation dives into how Vinnies balances social purpose with commercial success, creat...

In this episode, Kamal Ibrahim shares his remarkable journey from Ethiopia to Australia and the role soccer played as a universal language for connection and belonging. He reflects on the founding of ONE BALL, the non-profit organisation he created to empower young people through football and essential life skills. Kamal discusses the importance of branding built on values and trust, not just logo...

Discover how Bunnings and other major retailers are reshaping the future of branding. In this episode with Shane Lipton, we dive deep into the evolution of private labels, exploring how storytelling, authenticity and consumer perception are redefining what makes a brand successful. From the business side of branding to Australia’s role in the global market, this conversation uncovers what re...

In this episode, Roy Tavenor and Richard Henderson dive deep into the power of branding and its impact on business success. Discover why branding is more than just design... It’s about aligning your brand identity with organisational culture, building emotional connections and staying relevant in a rapidly changing market. We explore brand strategy, the role of creativity and how busine...