Branding for Breweries - Strategies to Grow Brewery Brands and Sales

How do you create a beer so tied to a city, people think it’s always been there? 🖤🍺 In this episode, I’m joined by Paul Anspach, co-founder of Anspach & Hobday and one half of the team behind London Black , the Nitro Porter taking on Guinness from the heart of the capital. We dive into: – How London Black became a brand Londoners genuinely own – Why every beer needs a sense of place, and how...

What really makes a beer independent, and why should drinkers care? 🍺 In this episode, I’m joined by Neil Walker, Head of Marketing at SIBA , to explore how breweries can use the Indie Beer badge to stand out, win trust, and grow their audience. We cover: – “Craft” vs “independent”: what drinkers actually think – Why 30% of 18–24s already care about indie status – How to use the Indie Beer badge...

Think packaging is just about looking good? Think again. Your can could be your strongest sales tool. 📦🍺 In this episode, I’m joined by James Mataczynski, engineer, brewer, and founder of CraftCrate, to unpack how beer packaging can drive sales, boost your brand, and reshape customer habits. We cover: – Why packaging isn’t just marketing, it’s a revenue stream – What drinkers really notice on yo...

Think your beer will sell itself just because it’s good? That’s the biggest lie in brewing, and it’s holding indie breweries back. ⚠️🍺 In this episode, I’m joined by marketing veteran Grant McKenzie (Peroni, Asahi, Pilsner Urquell) to bust the biggest myths around brewery marketing and brand growth. We dig into: – Why “great beer” isn’t a strategy – What big beer brands get right (and indies must...

Winning a medal is great, but turning it into sales, brand value, and momentum? That’s where the magic is. 🏆🍻 In this episode, I’m joined by beer judge and Advanced Cicerone Josh Lindsay to explore how breweries can make the most of beer awards. We cover: – What really sets award-winning beers apart – The biggest mistakes breweries make when entering – How to promote your win without sounding bo...

Breweries are closing. Drinkers are changing. And your old playbook? It’s not cutting it anymore. 🍻⚠️ In this special solo episode, The Brand Weaver shares no-fluff advice on how indie breweries can stay relevant, attract the next generation of drinkers, and build a brand that actually connects. We cover: – Why your beer isn’t the hero anymore (and what is) – The real reason social media is falli...

Want to sell more beer, without drowning in emails and spreadsheets? This one’s for you. 🍺📈 I’m joined by Sarah Sinclair from Sellar to explore how breweries can boost trade sales, streamline operations, and stand out from the crowd. We cover: – Why just listing your beer isn’t enough to get sales – How to build better relationships with trade buyers – The biggest mistakes breweries make when se...

Loyal taproom customers are the backbone of any successful brewery. But how do you keep them coming back? 🍻 In this episode, I’m joined by Ross Stensrud, co-founder of Tapwyse, to break down how to build loyalty, boost membership revenue, and create repeat visitors with smart strategy and tech. We cover: – The biggest taproom challenges facing breweries today – Monthly vs. annual memberships, wha...

Why do some breweries thrive, and others fall flat? 🍺💡 In this episode, I’m joined by Aaron Gore from Beer30 to explore what past patterns, current challenges, and future trends reveal about real brewery success. We cover: – The key traits of breweries that stood the test of time – What’s holding breweries back right now—and how to fix it – Whether we’re headed for a boom or a bust in brewing –...

Want to make your brewery more welcoming and inclusive? Start here. 🍻🌈 In this episode, I’m joined by Rachel Auty, marketing consultant and founder of Women on Tap, to explore how breweries can create inclusive spaces that attract a wider, more diverse audience. We cover: – How to appeal to more than just “typical” beer drinkers – Simple, affordable steps to make your taproom more welcoming – Ho...

Partnerships can grow your brewery’s reach, but only if you choose the right ones. 🎧🍺 In this episode, I chat with Jimbo, host of the Ale & Audio podcast and founder of Ale & Radio , a 24/7 streaming station for beer lovers. We cover: – How to use podcasts and radio to promote your brewery – What Jimbo learned from his collab with Overtone Brewery – How to pick the right partners, not ju...

Your taproom isn’t just where you pour pints, it’s your most powerful sales channel. 🍻 In this episode, I’m joined by taproom specialist Dan Hornbrook to break down how to attract more customers, run better events, and boost sales in 2025. We cover: – The best days and times to promote taproom events (based on real data) – Why people aren’t showing up, and how to fix it – Simple ways to create an...

Your beer looks amazing, so should your brand. 📸🍺 In this episode, I chat with beer photographer Chris Coulson about how breweries can use great visuals to stand out, grab attention, and drive real sales. We cover: – How to brief photographers for brand-driven results – What makes beer photography pop in a crowded market – How strong visuals boost marketing, merch, and awareness – Common brewery...

Gen Z isn’t drinking like their parents, so how can breweries stay relevant? 🍺📱 In this episode, I chat with Evan Blum from BrewedAt about how to attract the next generation of beer drinkers and future-proof your brand. We cover: – What makes Gen Z different from older drinkers – Why experiential marketing is key to connecting with younger audiences – How to actually use social media to reach Ge...

Want to boost beer sales during slow months like January? Paid ads could be your secret weapon. 💰🍺 In this episode, I chat with Nigel Ayling, founder of We Love Craft Beer , about how breweries can use Google Ads and other platforms to get real results—fast. We cover: – Why paid ads often beat organic marketing – How to target the right drinkers for better ROI – Common ad mistakes breweries make...

Podcasts are a powerful tool for brewery branding, if you know how to use them. 🎙️🍻 In this episode, I chat with Dave D. from Daft About Craft, one of the UK’s top indie beer podcasts, about how breweries can grow their brand and reach new drinkers through audio. We dive into: – How to find the right podcasts for your brewery – The best way to pitch your story and get featured – What makes a grea...