Branding for Breweries - Strategies to Grow Brewery Brands and Sales

Your mates love your beer. Your regulars say it's fantastic. But how do you know if your beer is actually good enough? In this episode of Branding for Breweries, Tim Weaver is joined by Max Finnance, Master Cicerone, BJCP Grand Master Judge, Pommelier and beverage quality consultant, to explore one of the most important and least discussed topics in brewing: beer quality. Drawing on years of e...

Most breweries know how to brew great beer. Far fewer know how to describe it in a way drinkers actually understand. In this episode of Branding for Breweries, Tim Weaver is joined by beer sommelier, educator, author and podcast host Natalya Watson to explore one of the most overlooked skills in brewing and beer marketing: flavour communication. Together they unpack why so many breweries rely on i...

Should drinkers care who owns their beer? Can a brewery still be considered craft if it is owned by a global beer company? And what is the real difference between craft beer and indie beer anyway? In this episode of Branding for Breweries, Tim Weaver sits down with Neil Walker from SIBA and the Indie Beer campaign, alongside Jez Galaun, Co Founder of Brixton Brewery, to tackle one of the most deba...

Most breweries don't have a sales problem. They have a profit problem. In this episode of Branding for Breweries, Tim Weaver is joined by Chris Farmand, Founder of Small Batch Standard, one of North America's leading brewery finance and benchmarking specialists. Drawing on data from more than 500 breweries across the US and Canada, Chris shares the biggest mistakes brewery owners make when...

In this special episode of Branding for Breweries, the full Brand Weaver Collective deliver their sell out BeerX presentation: How To Build A Brand That Sells More Beer. Together, the team breaks down the three essential pillars every brewery needs to grow in today’s crowded beer market: • Brand Strategy• Identity Design• Marketing The episode explores: • Why great beer alone is no longer enough•...

Why are so many breweries busy… but not actually growing? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Gareth Turner to unpack one of the biggest challenges facing brewery owners today. You are working hard. You are doing loads. But the results are not matching the effort. Gareth shares insights from working with major brands like Heineken and Weetabix, and breaks d...

How powerful is face to face marketing for a brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Tim Hickford to unpack why brewery tours, tastings, activations and face to face experiences can be some of the most effective marketing tools a brewery has. Drawing on thousands of brewery tours and conversations with drinkers, Tim shares practical advice on how brewe...

What made Liquid Death such a powerful brand and what can breweries actually learn from it? In this episode of Branding for Breweries, Tim the Brand Weaver talks with Oli Russell-Cowan, former international lifestyle marketing lead at Liquid Death, about how brands build cultural relevance, community, and attention far beyond the product itself. This conversation explores what independent brewerie...

What does it really mean to build a purpose driven brewery? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Brian Spencer from Tap Social to unpack how purpose can shape a brewery from the ground up. Tap Social is a social enterprise brewery built to help people from prison turn their lives around. In this conversation, we explore how that mission influences branding,...

What can breweries actually say on their labels, packaging and marketing without getting into trouble? In this episode of Branding for Breweries, Tim the Brand Weaver is joined by Andrew Morgan to unpack the rules, regulations and compliance issues that can affect brewery branding, beer packaging, alcohol marketing and product claims. Using real world examples from Roleys , Tiny Rebel, Vault City,...

How should breweries actually approach events? In this episode of Branding for Breweries, Tim the Brand Weaver speaks with Meg Waits, former events and experience manager at Thornbridge, Beavertown and Yakima Chief Hops. Meg shares practical insights from years of running brewery events, festivals and brand activations, helping breweries understand how to create experiences that build brand awaren...

How do you sell more beer without wasting time? In this episode of Branding for Breweries, Tim speaks with Peter Kennelly, Head of Sales at Pillars Brewery, about building a structured brewery sales process that actually works. If your sales goal is “sell more beer,” this episode will challenge you. We cover: Why vague sales goals destroy momentum How to identify the right venues to target Why not...

White label does not have to mean invisible. In this episode of Branding for Breweries, I am joined by Andrew Greaves, co founder of Beer Necessities Taproom in Todmorden, to unpack how breweries can use white label and collaboration beers to win permanent lines, build stronger trade relationships, and grow brand awareness without opening a new taproom. We cover How to make a white label beer feel...

This episode is different. I am joined by the full The Brand Weaver Collective to break down how breweries can grow with less guesswork and more clarity. We cover: • Why brand strategy gets skipped, and why that costs you time and money • How identity design shapes perception before anyone tastes the beer• Why marketing without direction becomes noise• How to build brand experiences that make peop...

In this episode of Branding for Breweries, Tim the Brand Weaver sits down with Sam McGregor from Signature Brew to unpack how you build a brewery brand that stands out in a crowded market. Signature Brew started with a simple frustration: nobody wanted to drink rubbish beer at gigs. That problem became a brand platform rooted in music, collaborations, venues, and experiences, backed up by beer qua...

Most breweries focus on beer styles and label design. Lost in Town went further and built a whole comic book universe. In this episode of Branding for Breweries , Tim Weaver chats with Max from Lost in Town , a London brewery that has created a film noir inspired comic book brand that links directly to their beers. It is a brilliant example of how a brewery can use storytelling and character led b...

Collaborations can be one of the most powerful tools a brewery can use. Or one of the fastest ways to waste time, money, and credibility. In this episode of Branding for Breweries , Tim Weaver is joined by Rich Nelson , Sales Director at Salt Beer Factory and Ossett Brewery , to unpack how successful brewery collaborations are really built. This is not about slapping two logos on a can. It is abou...

Some breweries make great beer. A few create something you can feel. In this episode Tim Weaver is joined by Stefan Melbourne , Head of Creative and Experience at Track Brewing Co , one of the most influential creative breweries in the UK. Stefan pulls back the curtain on how Track designs the feeling behind the brand. The colours. The energy. The storytelling. The tap room. The experience that go...

If you want to see your beer on supermarket shelves this is the episode for you. Tim Weaver is joined by James Crabtree , Senior Beer Buyer at Morrisons , to unpack the reality of pitching your brewery to a major retailer. James reveals what buyers really look for the things breweries always get wrong and the hidden parts of the process that decide whether your beer stays on shelf or disappears af...

This episode is a little different (no guest, no interview) just Tim Weaver , The Brand Weaver , sharing the story behind his brand new book Branding for Breweries . 📖🍺 Recorded live, Tim takes you behind the scenes to reveal: • Why he created the book and the mission behind it• What’s inside and how breweries can use it• How the playbook helps you stand out and sell more beer• Why it was design...

What really drives brewery growth? It’s not the logo. It’s not the liquid. It’s the business behind the brand. 🍻 In this episode, Tim Weaver talks with Roger Tattersall Managing Director at Kirkstall Brewery and former co-owner of Mash Gang to explore how two very different worlds collide: the structure of an established brewery and the creative chaos of a fast-growing startup. You’ll discover: •...

Most independent breweries are making costly decisions in the dark. 📉 In this episode of Branding for Breweries , Tim Weaver is joined by Mark Bentley, data expert and Business Development Director at HDI, to reveal how breweries can use real spend data to grow faster, price smarter, and target venues that actually sell. Mark shares insights from 10.2 million consumers across 140,000 hospitality...

Can a brewery build strong cask and keg brands without confusing drinkers? 🍺 In this episode of Branding for Breweries , Tim Weaver talks with Giles Mountford , Head of Brand at Hall & Woodhouse ( the team behind Badger and Outlan) about how they’ve successfully balanced two distinct beer brands for two very different audiences. You’ll learn: – Why Outland exists as its own brand– What cask a...

What happens when great beer isn’t enough to grow your brewery? 🍺 In this episode of Branding for Breweries , Tim Weaver chats with Andrew Morgan founder of The Bottle Shop , early pioneer of UK craft beer, and now Non-Exec Director at Roleys . Andrew shares the hard truth about why so many breweries struggle to stand out and scale. You’ll learn: – Why brewers need to stop hiding behind the beer–...

Subscription boxes aren’t just for steady cash flow, they’re a brand-building goldmine… if you know how to use them. Tim Weaver (The Brand Weaver) is joined by Olly Morgan , co-founder of Brewser , to unpack what breweries get wrong about subscriptions and how to turn them into loyal fan-building machines. They dive into: How Brewser flips the subscription model to benefit breweries Why storytelli...