Ken Weber
Branding Democrats
Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Ken Weber, is author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies. The truth is: Democrats suck at branding. Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans. We examine the current political landscape and some notable case studies of failing Democratic campa...
Author
Ken Weber
Category
Podcast website
Latest episode
Jun 23, 2026
Where to listen?
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Episodes
The Post Election Debrief. 06.11.2024 46:05
Take care of yourselves today. We will keep fighting. This is just the beginning. Email g abby@brandingdemocrats.com if you’d like to be a guest on our show.
Election Eve with @RTPTalks 04.11.2024 1:10:03
In this pre-election episode of Branding Democrats , we are joined by Jay, known as @RTPtalks on TikTok, to unpack the final days before Election Day. With just a few days left, the discussion begins with the latest polling data, which shows a 50/50 split, and dives into the potential impact of key demographics, particularly women voters. Jay emphasizes that this election has always been about wom...
Why Bill Jubran Predicts a Big Trump Loss 29.10.2024 49:47
In this week's episode of Branding Democrats , we sit down with progressive TikTok creator Bill Jubran for an unfiltered look at the final days before Election Day. Bill, known for his quick wit and political commentary, shares his confident prediction that Trump will lose by a significant margin. He explains why he believes this, citing the impact of issues like Roe v. Wade and the influence...
Two Weeks to Win with @PoliticalMom 23.10.2024 58:37
In this week’s episode of Branding Democrats , we are joined by Chelsea, better known as @PoliticalMom on TikTok. With just two weeks left until the election, we dive into the most critical issues impacting the race. To begin the episode, we address the state of the race and polling data, and why the Democratic messaging needs to be clearer and bolder, particularly on the economy. Despite signi...
Laughing Through the Madness with Maggie Reed 15.10.2024 50:57
In this episode of Branding Democrats , we are joined by the hilarious Maggie Reed, better known as @mermaidmamamaggie on TikTok. Maggie shares how she blended her love for theater and politics to create viral political satire, starting during the pandemic. She discusses the power of humor in shaping political messages and the challenges of staying positive in the face of hostility and misinformat...
Paying for Politics: Creators in Controversy with Julian Sarafian 01.10.2024 42:58
In this episode of Branding Democrats , we are joined by Julian Sarafian, a unique voice at the intersection of law, politics, and content creation. Julian, a lawyer for content creators and a content creator himself, shares his journey from a high-powered law firm to becoming a champion for digital creators navigating predatory contracts, defamation suits, and the ever-changing landscape of socia...
Finding Humor in the Madness with Tatum Price 13.09.2024 44:41
In this episode of Branding Democrats , we are joined by stand-up comedian and TikTok content creator Tatum Price, known as @senoritafancypants, to discuss how political messaging is evolving as we dive deeper into the election cycle. Tatum shares her journey into politics, her unique approach to political satire on TikTok, and the challenges of navigating the platform's algorithm—especially...
Convention Conversations with Ken and Gabby! 04.09.2024 45:42
In this week's episode of Branding Democrats , we take you behind the scenes of the Democratic National Convention (DNC) with personal stories and reflections on the event's branding, messaging, and overall impact. Our conversation covers standout moments, including powerful speeches from Democratic leaders, with a special focus on Barack Obama's oratory skills and Hillary Clinton&...
Harris-Walz: The Ticket America’s Been Waiting For with Bobby from the Bronx 13.08.2024 51:48
In this episode of the Branding Democrats podcast, we are joined by Bobby from the Bronx, a repeat guest known for his work with Democrats Abroad and his social media presence. The discussion opens with an acknowledgment of the electric energy around Kamala’s campaign, with Bobby expressing optimism about her ability to shift the election dynamics. We praise Walz as a perfect complement to Kamala,...
The Kamalamenon! with @hearmeoutonthis 30.07.2024 42:35
In this episode of the Branding Democrats podcast, we are joined by progressive content creator Lenka Perrin, known on TikTok as @hearmeoutonthis. We begin by diving into the seismic shift in the 2024 election landscape following President Joe Biden's decision to drop out and endorse Vice President Kamala Harris. We discuss what motivated Biden to do so and the strategy behind announcing his...
From Gunfire to Fundraisers: What's Going on in America? with @BelleValise 24.07.2024 45:34
In this episode of the Branding Democrats podcast, we welcome a special guest, Stacy, better known as @BelleValise on TikTok. Stacy's unique content blends travel, politics, food, and fashion, and she brings her insightful perspective to this conversation - unpacking the craziness of American politics right now. This episode dives into a whirlwind of current events, starting with the recent a...
Take the Keys from the Old Man! with Jon Cooper 17.07.2024 46:58
In this episode of Branding Democrats, we welcome Jon Cooper, known as @counterpointpolitics on TikTok. We begin the conversation by discussing a recent video Jon made, comparing progressives and moderates from 2021 to 2024. We talk about mistakes made by the Democratic Party, including the handling of Biden's cognitive decline and the implications of the recent debate performance. We explore...
Democrats in Panic Mode? with Bill Jubran 08.07.2024 56:44
In this episode of the Branding Democrats podcast, we are joined by progressive creator Bill Jubran. Known for his political commentary TikToks, Bill shares his perspective on the recent debate performance of President Joe Biden and the ensuing media frenzy, as well as broader issues facing the Democratic Party. We begin the conversation by discussing the widespread panic among Democrats following...
From TikTok to the Ballot Box with @RTPtalks 02.07.2024 48:00
In this episode of Branding Democrats, we welcome progressive creator Jay, best known as @RTPtalks on TikTok. We start the episode with Jay sharing his journey from being a former Republican and lifelong Mormon to now not only being a Democrat but also creating progressive content. Our conversation then delves into the Republican focus on election fraud, the strategic implications for the GOP whet...
World War III? with @WonderlandNews 24.06.2024 43:38
In this episode of Branding Democrats, we welcome the progressive creator Shauna, known as @WonderlandNews on TikTok. Known for her coverage of global events and their impact on American politics, Shauna shares her approach to staying informed. In this episode, we discuss the rise of right-wing governments across the world, where Shauna articulates her concerns about a global ideological shift. Sh...
The Conviction Conundrum with Claudio Vallejo (@whatsupcv) 11.06.2024 41:47
In this episode of the Branding Democrats podcast, we welcome back Claudio Vallejo, a progressive creator out of Texas, better known as @whatsupcv. This week, the discussion centers on Donald Trump's recent conviction on multiple felony counts and its implications as the election looms close. We talk about why President Joe Biden's campaign is notably reserved in its response to Trump&a...
SCOTUS Needs Term Limits with Dr. Ariel Morel 04.06.2024 39:42
In this episode, we sit down with Dr. Ariel Morel, CEO and Founder of O³ Consulting Group, to discuss a critical issue: the need for reform in the U.S. Supreme Court's appointment process. Our conversation focuses on the importance of introducing term limits for Supreme Court justices, a proposal aimed at enhancing fairness and responsiveness in the judiciary. Dr. Morel delves into his motiva...
A Message Needs Messengers: Matthew Krayton on Political Storytelling 13.05.2024 55:25
In this episode, we welcome Matthew Krayton, founder of Publitics, an award-winning firm specializing in political strategy, public affairs, and public relations. Matthew begins by sharing his journey from aspiring high school social studies teacher to prominent political consultant, including his work with the Biden campaign. We explore the role of political consultants and address criticisms rel...
Setting Media Standards for 2024 with Brian Hansbury 30.04.2024 44:53
In this episode of the Branding Democrats podcast, we welcome back Brian Hansbury, the co-founder of the Media and Democracy Project. We begin the episode by diving into the current initiatives and goals of his organization, which is actively fighting against disinformation and pursuing a media landscape that prioritizes democracy over profit. Brian explains the Media and Democracy Project's...
Why We Need to Give Biden More Credit with Bobby from the Bronx 23.04.2024 50:36
In this episode of the Branding Democrats podcast, we have guest Bobby from the Bronx, a passionate Democrat residing in Barcelona. Bobby shares his unconventional political journey, from his initial Republican leanings and a brief flirtation with libertarianism to becoming a staunch advocate for the Democratic Party. During our conversation, we discuss public perceptions of Biden, especially in t...
A Vote for Trump Is a Vote for Putin with @polypolitics 09.04.2024 44:33
In this episode of the Branding Democrats podcast, we are joined by @polypolitics a left-leaning political speaker, creator, and debater. This week’s episode focuses on the significance of "movable voters" in the upcoming elections—predominantly young, women, and racially diverse individuals who do not identify with MAGA ideologies. We talk about how Democrats can message to effectively...
Trump's Tour de Courts with @chiodosupply4.0 02.04.2024 49:34
In this episode of the Branding Democrats podcast, we are joined by the charismatic creator Chiodo Supply, known as @chiodosupply4.0 on TikTok. In our conversation, we explore Trump's financial predicament and his portrayal of the legal proceedings. Chiodo, known for his blunt commentary, does not hold back in expressing his frustrations with the persistent spread of misinformation and the al...
Activism in the Defense of Democracy with Jessica Craven 26.03.2024 55:43
In this episode of the Branding Democrats podcast, we are joined by activist and online creator Jessica Craven. Known for her TikTok content and as the author behind the SubStack newsletter "Chop Wood Carry Water," Jessica shares her journey to becoming a pivotal voice in progressive causes. In our conversation, we delve into the nuances of political activism and the power of authenticit...
MAGA in their Own Delulu World 12.03.2024 40:34
In this week's episode of Branding Democrats, we dissect recent political events and their impact on the Democratic brand. Ken shares insights from his first venture into TikTok live sessions, discussing how these platforms offer unique opportunities for political commentary and for connecting with younger audiences. The conversation shifts to a detailed analysis of President Biden's rec...
The Justice Guy @Matteo_il_Pazzeo 05.03.2024 45:33
In this episode of the Branding Democrats podcast, we dive deep into the world of politics, justice, and democracy with special guest Matteo il Pazzeo, known as the Justice Guy across social media. Matteo shares with us his unique perspective as an immigrant, constitutional law expert, and content creator, who is passionate about political and social justice. In our conversation, we discuss the GO...
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