Gardner Design

Brandifesto | Getting Brands to the Point

Business EN ↓ 3 episodes

The journey toward a purposeful brand is hard work. And fraught with misled travelers. Being clear about who you are—it’s at the center of branding. At Gardner Design, we’ve helped hundreds of clients refocus and relay brands that get to the point. Join us as Bill Gardner and our clients discuss how they found their brand voice. In these episodes, we will correct misconceptions and dispel fears as we relate first-hand experiences of branding. None of these episodes are the full story for these brands but, we hope, offer helpful tidbits for your own branding journey.

Author

Gardner Design

Episodes

3. Creating Consistency: The Wichita State Identity Overhaul (Part 2) 23.06.2026 14:35

What happens when a university has no visual rules — and every department is just doing whatever it wants? I sat down with Barth Hague, the former Chief Marketing Officer at Wichita State University, to talk about what it actually takes to build a consistent brand from the ground up. We covered the chaos that existed before the rebrand, why a logo is not a brand, and how setting boundaries can act...

2: From Logos to Legacy: Wichita State’s Branding Journey (Part 1) 23.06.2026 14:17

What happens when a 125-year-old university discovers it has 200 logos — and then has to fix it? That's exactly the situation Barth Hague walked into as Chief Marketing Officer at Wichita State University. What started as a quiet observation — why does the logo on the basketball court look nothing like the one on a diploma? — turned into one of the most consequential rebranding projects in the uni...

1. Lions, Legends, and Logos: The Sedgwick County Zoo Transformation 03.06.2026 24:09

What happens when a beloved Kansas institution decides to reinvent itself and gets it so right that a waitress in Panama recognizes the logo? That's exactly what unfolded when the Sedgwick County Zoo set out to rebrand in advance of its 50th anniversary. Bill Gardner sat down with Jennica King, Director of Marketing Communications for the zoo, to talk through the full story. From a conversation th...