Branded Impact Podcast

Chapters 00:00 Introduction 01:15 The story behind The Empire Code 05:20 Why money is emotional, not just mathematical 10:25 Building a personal brand that creates trust 14:10 Authenticity over perfection 18:20 Creating content with intention 20:40 Business systems, branding, and client experience 23:30 Delegation and automation 27:00 What's next for Mayline 30:15 Where to connect with Mayline

Have you ever invested in beautiful brand photos only to realize you barely use them? In this episode of The Branded Impact Podcast, Jo Espejo sits down with personal branding photographer, Identity Accelerator, and educator Heike Delmore to explore why branding photography is about so much more than looking polished online. Together, they unpack how strategic visual branding can shape perception,...

What if you are not lost… but simply being redirected by God? In this powerful episode of The Branded Impact Podcast, Jo Espejo sits down with Frannie Foltz for a faith-filled conversation about purpose, alignment, identity, and learning to trust God when life no longer feels aligned. Frannie shares her journey from educator to entrepreneur, how she overcame fear to follow God’s calling, and why s...

What happens when the version of success you worked so hard for no longer feels aligned? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Kacie Lett Gordon, co-founder of IT ALL Media and host of the “Fuck It All” Podcast, for a powerful conversation about identity, entrepreneurship, burnout, alignment, and redefining success as ambitious women. Kacie shares her journey from...

Niching Down, Organic Marketing & Sustainable Growth with Lauren Moreno | The Branded Impact Podcast What actually happens when you try to market to everyone? In this episode of The Branded Impact Podcast , Jo Espejo sits down with Lauren Moreno, founder of 624 Agency, to discuss why niching down feels so difficult for business owners and how getting outside perspective can completely change y...

✨ From the Vault: This episode is being resurfaced because the message is just as relevant today as when it first aired. If you’ve ever felt like your industry is “too saturated,” this conversation will shift your perspective. What if your brand isn’t lacking strategy… it’s lacking a story your audience actually connects with? In this episode of The Branded Impact Podcast, Jo sits down with Dr. C...

What if your brand wasn't just something you showed, but something your business actually operated by? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting, to unpack what values-driven branding looks like when it is fully integrated into how a company hires, leads, delivers, and grows. Athena went from a on...

In this episode of The Branded Impact Podcast, Jocelyn Espejo sits down with Sophia Rodriguez, Founder and Head Stylist of The Style Studio, to break down how your style directly impacts your personal brand, confidence, and client perception. With over 15 years of experience in fashion, styling, and brand presentation, Sophia shares how to intentionally align what you wear with the message you wan...

You’ve built the business. You’re generating revenue. Your brand looks successful. So why does your business still feel misaligned? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Morgaine Trine, founder of Honestly Bookkeeping, to break down what happens when your business is growing but your brand, systems, and finances are not fully aligned. This conversation goes beyond...

If you want to build a magnetic personal brand that attracts clients, speaking opportunities, and real influence, this episode will shift how you think about your brand. Because it is not about more credentials. It is about how you show up, communicate, and tell your story. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Mary Gardner, known as the Charisma Coach, to break d...

You know that quiet whisper telling you there has to be more than just getting through your days? That same feeling often shows up in your business when your brand no longer matches the level you are stepping into. If you are showing up consistently but still not attracting aligned clients, this is the conversation you need to hear. Full Episode Description In this episode of The Branded Impact Po...

If your business is growing but your brand still feels disconnected, this episode is for you. In this episode of The Branded Impact Podcast, Jo sits down with Lisa Lord, branding expert, marketing photographer, and founder of LiLo Photography and Branding, to talk about what actually drives brand growth, visibility, and revenue. With over 15 years of experience, Lisa shares how personal branding i...

What if scaling your business did not require more hustle, more networking events, or more communities? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meghann Conter, Founder and CEO of The Dames, to talk about a different way to grow a business. Meghann shares her perspective on right scaling and why the depth of your relationships matters more than the number of rooms yo...

What happens when your life, business or career looks successful on paper…but feels completely misaligned inside? In this episode of The Branded Impact Podcast , I’m joined by Kacie Lett Gordon, Co-Founder of IT ALL Media, for a raw conversation about identity shifts, corporate burnout, entrepreneurship, and the deeper work behind personal brand alignment. This is not a tactics episode. This is ab...

How to Build a High-Retention Team as a Woman CEO featuring Wendy Sellers, The HR Lady® on The Branded Impact Podcast You can grow your brand. But can your leadership grow with it? Many women entrepreneurs focus on visibility strategy, content that converts, and scaling their business, yet overlook the one factor that directly impacts retention, culture, and revenue: mentorship and intentional lea...

Have you been second-guessing a pivot in your business? Holding back your message? Following branding strategies that look good but do not feel like you? Your intuition is not separate from your business strategy. It may be the most powerful brand clarity tool you have. In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Brittany Carmichael, psychic...

If failure has been making you question your credibility, this episode will shift your perspective fast. Visibility and authority are not built by getting everything right. They are built through clarity, consistency, and the willingness to learn in public. In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, is joined by Jody Layne, Co-founder and CEO of Accel...

Branding builds trust. PR builds reach. Most women entrepreneurs need both, but do not always know how they work together. In this episode of The Branded Impact Podcast , host Jo Espejo , Founder of Branding by Jo, sits down with Alessandra Polina , Founder of Quotable Media Co. , to break down the real difference between branding and public relations and how women-led businesses can use both to g...

Host: Jo Espejo, Founder of Branding by Jo Guest: Kannyn January, Founder & CEO of Ambiance Branding is not just about how your business looks. It is about how it is led, experienced, and lived out over time. In this episode of The Branded Impact Podcast , Jo Espejo sits down with Kannyn January-Courter, Founder and CEO of Ambiance, to talk about the real work behind building a meaningful, pro...

Branding Is Connection: Build Trust with Your Voice & Visuals with Katie Test Davis Host: Jo Espejo, Founder of Branding by Jo Guest: Katie Test Davis, Founder & CEO of Forthright Advising You can have the best offer in the world, but if your brand doesn’t resonate , people won’t engage. In this episode, Jo sits down with communication strategist Katie Test Davis to unpack why branding is...

How Brand Experience Scales a Business Without Ads Host: Jo Espejo, Founder of Branding by Jo Guests: Meredith Heller & Jessica Lindsay, Co-Founders of Prospect Events What does it take to build a global events company rooted in brand experience, strategy, and trust, especially during uncertainty? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessi...

What if the year that didn’t go as planned wasn’t a failure, but an invitation? In this deeply personal solo episode, Jo Espejo reflects on pivots, pauses, and the quiet nudges that lead us back into alignment. If you’re closing out the year feeling reflective, uncertain, or ready for what’s next, this conversation will meet you right where you are. If this year didn’t go the way you planned, this...

Knowing your numbers isn’t just about taxes, it’s about embodying the confidence, clarity, and leadership your brand needs from you. In this episode, Jo sits down with financial strategist and founder of A6FinBiz, Stacey Linderman, to explore the powerful link between financial clarity and brand alignment. If you’ve ever felt like you’re “driving in the dark” with your finances or your brand direc...

Becoming is powerful… but the unbecoming ? That’s where the breakthrough really happens. In this conversation, Jo Espejo and Frannie Foltz, Kingdom Communicator, speaker, podcaster, writer, and coach, peel back the layers on identity, calling, and what it truly looks like to let God lead your evolution. If you’re craving clarity, courage, or confirmation that you’re made for more, this episode wil...

What actually builds trust in a high-touch service business, your branding, your mindset, or your client experience? In this powerful conversation, mediator and educator Tina Keyes breaks down her Kids-First approach to divorce mediation and shares how clarity, authenticity, and an abundance mindset helped her build a thriving impact-driven business. If you're a service-based entrepreneur who...