Branded by Amelia Sordell

Norway native Erik Bertrand Larssen is an author, coach, entrepreneur and former paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan. As a critically acclaimed performance consultant, he has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives, along with Olympic medallist Martin Johnsrud Sundby and ex-pr...

Ash Dykes was a normal bloke working in a very normal town in Wales. That was until he turned 23 years old and decided to walk across Mongolia, solo and unsupported. For many, this would have been their greatest achievement. But for Ash, he sought after bigger feats and deeper challenges.  Since Mongolia, he became the first to trek across Madagascar, contracting the deadliest strain of malaria an...

Kevin Gaskell became Porsche GB's youngest managing director at 33. He then led BMW and Lamborghini to record growth.  Renowned as 'the man who fixes companies', his leadership qualities extend to his adventurous pursuits too, including challenging expeditions to both Poles, scaling numerous high peaks and taking an inexperienced crew to row across the Atlantic Ocean, going on to be...

Born in Wales, Ayesha Perry-Iqbal grew up dreaming of being in the spotlight. But after being told that she didn't "fit in" by the Head of a Musical Theatre department, she took her chances over in the United States.  Despite the hardships that Ayesha faced as a 21 year old immigrant in the US, she is now a successful presenter and model, focussing on topics such as body positivity....

As Head of Social Media at Gymshark, Elfried Samba revolutionised the brand's online presence, playing a pivotal role in growing its fitness community to 20 million within seven years.  Now the Co-Founder and CEO of Butterfly 3ffect and Chief Community Officer at Ioconic, Elfried shares his thoughts on university, moving away from his work with Gymshark, building a legacy, the importance of p...

Matt Jones had a tough start in life and like so many kids before him turned to booze, drugs and trouble to escape it. After a successful stint in the Army, Matt was discharged when his demons caught up with him once more.  Now a successful businessman, Dragon's Den alumni and Great British Entrepreneur of the Year award winner, Matt sat down to speak to me about having nothing and earning su...

Born in Israel, Tova was married and an employment lawyer until she made the decision to choose herself - quit her job and her marriage and the move to UK.  Now, with a following of 1.5 million on Instagram and 8.1 million likes on TikTok - Tova's authentic, cutting, and hilariously accurate videos have built her an entirely new career as a comedian, author and activist. She has changed her l...

When Vicky Banham first joined TikTok (Then called Musical.ly), she had no idea what to expect. A makeup artist, it was just a way for her to get her work out to people that might like it. Fast forward 18 months, and Vicky had 1.2 million followers, 7.3 million views and a loyal community of people who were bought into everything she did.  She now does the same thing for other brands. Working with...

When I asked Ben what he did, he said, "buy and sell women's luxury clothes and accessories," but he is so much more than that. He's the 22-year-old founder of Luxe Collective - the viral TikTok re-sale business. Ben is completely self-taught; he's grown the business - and the community around it entirely through doing. Entirely through practice. Learning. Experimenting. A...

When Drock DM’d Gary Vee in 2014 about making a video for him for free, no one could have imagined what happened next. 8 years on and a community of nearly 50 million people later, Drock has become synonymous with building Gary Vee’s brand. Through the ideation of the iconic “Ask Gary Vee” show to the daily vlogs that anyone building their personal brand will have seen on YouTube, Drock was the gu...

If you’ve seen an episode of Love Island you’ll probably know who my next guest is.  Sharon Gaffka was on season 7 of the cult reality TV show where people go into a Villa to try and find love - and win money.  But that is not what I wanted to speak to Sharon. Since leaving the Villa, Sharon has completely rebranded herself from an “ex-love islander” to lobbying the government. Becoming a spokespe...

The Marketing Millennials is one of the most downloaded marketing podcasts on the internet. It's also one of the most followed marketing pages online... and it only started 18 months ago.  Since then, the man behind the brand - Daniel Murray has grown his audience from 0 - over 250k, organically.  And that's just on the brand account.  Every post Daniel posts goes viral. And that is why...

Today's not the usual Branded by Amelia Sordell podcast - because today I did my first ever solo pod. I won't lie, it was a little unusual and a bit disarming sitting on my kitchen table recording today's conversation... with myself. But I felt like I owed it to you. I owed you some answers to all the incredible DM's and emails you've sent me about how I built my personal...

You will have heard of Steven Bartlett. Come across his Instagram posts. His thought-provoking tweets. His globally-acclaimed podcast and now seat in the Dragon's Den. But you might not of heard of Ash Jones - Founder of Great Influencer... and the man behind Steven Bartlett's personal brand.  When Ash joined Steven and Social Chain, he was cleaning gym floors. Now he runs a personal bra...

If I told you the name of today's podcast guest, you might be forgiven for drawing a blank. But the chances are, if you're in marketing or have aspirations of getting into marketing, you know who this person is.  Sophie Miller set up Pretty Little Marketer in the 1st UK lockdown of 2020 and since then has grown the brand to a combined 140k followers and launched a social media business o...

If you haven't heard of Dominic McGregor, you will most definitely have heard of his business and his business partner. Dom co-founded £500 million Social Media Agency Social Chain with Steven Bartlett at just 21 years old. But everyone knows Social Chain. Everyone knows Steven Bartlett. But very few people know the real Dom - and that is what today's podcast is all about - getting to kn...

With over 20 years of experience in the Fitness industry - Marc Diaper’s career has been linear, but there is nothing about him that is ordinary.  I was lucky enough to stumble across Marc on a clubhouse stage in UK Lockdown 1 at the start of the pandemic in 2020… Since then, I have been following Marc’s journey, learning from his leadership and his attitude towards branding and marketing himself...

If you don’t know Henry Milroy, chances are you know his business. Henry founded the viral ice cream sensation, Pan-n-Ice at just 19 years old.  Since then he’s grown the business from his kitchen table having kiosks around the country, catering some of the most iconic events, 7.8 million views on TikTok, quarter-million followers on social. But Henry’s journey hasn’t been a challenge less one. He...

People think they know Zac Des. He’s amassed over 30,000 followers on social media and over 1 million downloads on his podcast Would You Like A Podcast?… but you will have never met this Zac before.  This Zac is different - less confident than his usual self. Vulnerable. Open. We talk about being the only black kid at his school, about the chip he has on his shoulder. Business building and exiting...

The Goat Agency is the 4th fastest growing agency globally, and arguably the biggest influencer marketing agency in the UK.  And a big part of the agencies success has been down to the way they market themselves.  In 2017, Harry Hugo, Aaron Shepherd and Nick Cook decided the best way to market their agency was too great influencers within it… Cue the world’s longest-running agency vlog, The Daily...

Hannah Holland started HLD Group at just 24 years old. A university dropout, Hannah has scaled her female talent management agency from representing Love Island and Influencer superstars Harley Brash and Demi Rose to 25 full-time clients. But Hannah is so much more than a talent manager - she strategically builds personal brands for reality stars, DJs, Instagram influencers and TikTokers that last...