Branded by Amelia Sordell

This week I am joined by Charlie Jardine - the Founder of EO Charging, who power some of the world’s largest businesses and fleet operators. In this episode, Charlie shares his reasons for starting EO Charging, the second stage of starting a business, work-life balance as an entrepreneur, and the importance of knowing what you bring to your own business.  I've been following Charlie for a whi...

In this episode of Branded Moments, I look back at my conversation with DRock - the man behind the rise of Gary Vaynerchuk and his immense growth across social media. DRock shares how the idea of filming Gary's entire day came about, the power of repurposing content, and how to take one piece of content and use it hundreds and thousands of times.  If you want to watch my full episode with D R...

This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands. In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating content. There's also a little Q&A session...

In this episode of Branded Moments, I look back at my conversation with Sharon Gaffka - the social media influencer with over half a million followers, who went from being a Love Island contestant to political lobbyist and aspiring MP.    Sharon shares the importance of making mistakes in your career and how she strategically chose to appear on Love Island to push her message about violence agains...

This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators. In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer...

In this episode of Branded Moments, I look back at my conversation with Daniel Murray - Founder of The Marketing Millenials, a community with over a million followers and 100,000+ newsletter subscribers.  Daniel shares his thoughts on cancel culture on social media and how he deals with negative comments under his posts online, which have received millions of views across multiple platforms.  If y...

This week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands. In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her reasoning for running an entirely remote organisat...

In this episode of Branded Moments, I look back at my conversation with Sophie Miller - the Director of Pretty Little Marketer, a community of over 300,000 marketers from across the world. Sophie and I discuss the double standards that women face in the workplace and on social media, along with how the growth of platforms looking to support women entering male-dominated spaces, is already having a...

This week I am joined by Rachael Higgins - the Founder of Because Of Marketing, a marketing media brand focused on informing and inspiring individuals with the latest marketing campaigns worldwide.  In this episode, Rachael shares why she started Because Of Marketing in 2020, how she's managed to grow a community of over 250,000 people across social media, what the future of marketing looks l...

In this episode of Branded Moments, I look back at my conversation with Dominic McGregor - co-founder of Social Chain and former business partner to Steven Bartlett. Dom shares the importance of looking after your own and your team's mental wellbeing and what he did to ensure that his team always felt that they could come to him for support, to help them perform their best. If you want to che...

This week I am joined by...no one! I've been asked a few times to record another solo podcast episode and this one is all about confidence. In this episode, I discuss my journey into becoming more confident, practical tips on how to increase your confidence, the power of manifestation, and more! At the end of the episode my Producer, Ollie, even throws in a curve ball and asks me the question...

In this episode of Branded Moments, I look back at my conversation with Marc Diaper - the PT-turned-CEO of London's best gym, Gymbox! Marc discusses how he analyses his team to constantly maintain high performance and why you should be okay with letting employees go. He also shares how he was headhunted from his own business to join Gymbox and "stumbling" into the role of Chief Exec...

This week I am joined by Katie Street - the Founder of Street Agency, who are on a mission to revolutionise B2B marketing.  In this episode, we discuss the importance of therapy and the impacts of childhood trauma, the power of manifestation in business, how we can tackle sexism in the workplace, and how Katie turned her life around when she lost everything in a single moment. Katie is someone I f...

In this episode of Branded Moments, I look back at my conversation with Henry Milroy - the Founder of Pan-n-Ice, one of the UK's fastest-growing start-ups! Henry shares how a journey to Thailand, during his second year of university, changed his entire life and led to him dropping out and going all-in on his rolled ice cream brand. If you want to watch my full episode with Henry, you can list...

This week I am joined by my good friend Jordan Barry-Bayliss - an internationally renowned HR and Culture Guru and founder of The Human Revolution. In this episode, we discuss why humans stay in sh*t relationships, how to define who you are what you want out of life, the pressure of maintaining success, and Jordan's mission to make the world of work better for everyone.  My conversations with...

In this episode of Branded Moments, I look back at my conversation with Harry Hugo - the Co-Founder of Goat Agency, a global, award-winning social media and influencer marketing agency. Harry shares why he and his co-founders decided to start filming their employees every week, the importance of trusting your team and giving editorial freedom to the video editors, and the benefits that have come w...

In this episode of Branded Moments, I look back at my conversation with the Founder of Dreamweaver Group - a luxury creative marketing firm, specifically for high-end brands and individuals. Zac shares how being real and authentic helped him land Tyrone Mings (Aston Villa player and England international) as a client, along with what it's like working with celebrities like Tinie Tempah, Ainsl...

In the first episode of Branded Moments, I look back at my conversation with the Founder of HLD - a London-based entertainment agency representing diverse leaders in digital, broadcast and podcast talent. Hannah shares her experiences as a young female Founder in a male-dominated space, responding to people copying her business ideas, and how dropping out of university ended up being one of the be...

This week I am joined by Sarah Ashcroft - the Founder of multi-million pound clothing brand, SLA The Label. In this episode, Sarah shares how she was one of the earliest influencers, growing SLA into one of the biggest clothing brands in the world, how social media has glamourised entrepreneurship, and so much more. I loved sitting down with Sarah and related to so much of what she was saying and...

This week I am joined by Oana Leonte - the Marketing Director at PUMA and host of The Unmtchd podcast. In this episode, we discuss the outdated school system, the importance of authentic networking, what brands get wrong with their marketing, and so much more. I have been wanting to speak to Oana for the longest time and could not wait for her to come down to our office in London! If you enjoyed t...

This week I am joined by Jaz Rabadia MBE - the Global Head of Responsible Business & Sustainability at JustEat, and NED at 4imprint, a FTSE 250 listed company. In this episode, we discuss the struggles that young people face at work, the easiest way we can all look after the planet, how motherhood has helped Jaz in her career, and so much more. I loved being able to finally sit down with Jaz a...

This week I am joined by Jordan Schwarzenberger - the Co-Founder of Arcade Media and manager of the Sidemen. In this episode, we discuss why Jordan dropped out of university, how he was earning a 6-figure salary at 20 years old, hiring the right people, the stratospheric rise of the Sidemen, and so much more. I have been following Jordan for the longest time and it was definitely worth the wait to...

After over a year since my last solo podcast episode, I finally had the chance to sit down and share what has changed over the last 12 months, and specifically how 2023 has been the hardest year of my life.  This episode sort of felt like a therapy session, I delved deep into my personal struggles with growing the business along with sharing how I overcame these struggles, experiences with anxiety...

This week I am joined by Gaby Mendes - the Founder of Talk Twenties, a platform that helps 20-something year olds and graduates figure out adult life.  In this episode, we discuss our different experiences in growing a business during COVID, the need for an overhaul of the education system and why Gaby chose to create a platform for 20-something year olds. I really enjoyed being able to finally ch...

My guest this week is Dan Thompson - the Managing Director of Sovereign Wealth Midlands, which works in private client and corporate wealth management for clients internationally. In this episode, Dan shares how he went to Nottingham University to play football but left with a Masters in Business, the importance of taking responsibility in a "toxic" workplace, focussing on providing a tr...