Branded Assets with Kate Bouchard

Has hating on billionaires become one of the smartest marketing strategies of the moment? In this Rich Girl Rundown episode segment, Kate and Ada unpack Etsy's bold "Shop Non-Billionaire Jeffs" campaign and debate whether brands are successfully tapping into growing anti-billionaire sentiment or simply capitalizing on Amazon's success. Is this the future of challenger-brand marketing, or does it s...

Most founders don't think about intellectual property until it's already a problem. Maybe someone copied your product. Maybe you received a cease and desist letter. Maybe you're fundraising and realize your defensibility is thinner than you thought. In this episode of Branded Assets, Kate breaks down the world of intellectual property in plain English, sharing real lessons from building Loba and n...

Emma Grede says she spends just three focused hours with her kids on weekends and the internet had thoughts. In this Rich Girl Rundown episode, Kate Bouchard and Ada Slivinski talk about Emma Grede’s new book, unpack the double standards around motherhood and ambition, and why Emma’s “high impact core memory mom” philosophy sparked such intense debate online. Then, the conversation shifts to AI an...

Should you work in corporate before starting a business? After a whirlwind few weeks. a sold-out gala, raising over $500,000 for the Looking Glass Foundation, a sick kid at home, and barely making this episode's deadline. Kate is hitting record with something that’s been on her mind lately: career paths. In this solo episode, Kate breaks down a perspective that might surprise you. Despite being a...

In this week’s Rich Girl Rundown, Kate and Ada are back breaking down the brand moves, cultural shifts, and billion-dollar strategies shaping what’s next. First, Sephora enters Formula 1 through a partnership with F1 Academy, and it’s not just about beauty. With women now making up a growing share of the F1 fanbase, this move signals a much bigger shift in where brands are finding relevance, influ...

When you’re raising capital, visibility isn’t vanity — it’s leverage. When Kate was raising for Loba, she kept hearing the same thing: “You’re everywhere.” But behind that perception wasn’t a big budget — it was a strategic (and relentless) push for visibility. In this episode, Kate sits down with PR strategist Sarah Mawji of Venture Strategies to unpack what actually goes into building that kind...

In this solo episode of Branded Assets , Kate breaks down one of the biggest misconceptions in business: that your logo = your brand. After 15 years in marketing and eight years running her own agency, Kate shares why so many founders skip strategy, jump straight to visuals, and end up building brands on vibes instead of clarity. From what she calls the “canvification of brands” to logos made in M...

What does it really mean to be “rich” in 2026? In this episode of Rich Girl Rundown , Kate Bouchard and Ada Slivinski break down the biggest stories shaping business, brand, and culture right now—from a $125M funding round to a marketing controversy that refuses to stay in the past. They cover: Kindred’s $125M raise and the rise of home swapping as consumers shift from ownership to access Frida’s...

Celebrity brands used to feel like a guaranteed win. Attach a famous name to a product and watch it sell. But in 2026, that strategy isn’t working the way it used to. In this episode of Branded Assets, Kate Bouchard breaks down why celebrity alone is no longer enough to build a successful brand. From Hailey Bieber’s billion-dollar Rhode exit to the quiet shutdown of Kim Kardashian’s SKKN by Kim an...

Welcome to our very first Rich Girl Rundown episode, where Kate and co-host Ada Slivinski break down the latest in business, brand gossip, and billion-dollar bets. This week, we’re asking: Is analog officially the new luxury flex? Are Kate’s Bumble shares ever recovering… or is it time to cut losses? And are brands still selling through influencers — or is the real action happening in the group ch...

What does it really take to bet on yourself — financially and emotionally? In this solo episode, Kate Bouchard shares the unfiltered story of how real estate became the foundation for her entrepreneurial journey. No trust fund. No tech-bro boyfriend. Just a mortgage, hard-earned equity, and the courage to take a real risk. Kate walks through her transition from corporate into entrepreneurship, the...

Pull up a chair — it’s the very first episode of Branded Assets . In this intro episode, Kate Bouchard opens the doors to the Branded Assets community and shares the story behind the show: why it exists, and what she hopes this space becomes for women who are building, dreaming, investing, and leading. Kate brings you behind the scenes of her 15+ years in advertising and branding, and the rollerco...