Branded AF Podcast: Real Talk on Branding, AI, and Business

This week on BrandedAF , we sit down with technologist and Women in AI leader Katherine Elizabeth Bustos Rodas to get real about what happens when humans and machines start co-creating at scale. ⚠️ Trigger warning: This conversation includes references to mental health struggles and suicide. Please listen mindfully and reach out for help if you need support. We talk ethics, agency, and emotional i...

We’re back with a fire episode to kick off our Human x AI Collaboration series—and it’s also our official 12th episode! 🥳 In this conversation, Gina and Natalie go deep on how they each define "collaboration" with AI, and why most people (including your kid’s teacher) are totally missing the point. We cover: Why collaboration isn’t "do this for me"—it’s building WITH Real stor...

No script. Just resonance. In this unfiltered catch-up, Gina and Natalie peel back the layers of what really happens when you go all-in on AI, identity, and deep subconscious reprogramming. Natalie shares her self-experiment — The Whisper Tapes — a 21-day neural remix of music, mantra, and AI protocols that cracked her open, burned her hustle addiction, and rebuilt her clarity from the inside. Gin...

GPT5 Chaos, Clone Drift & Why You Can’t Trust Tech Alone We hit double digits, and it’s already glitching. In this milestone Episode 10, Gina and Natalie unpack GPT5 — why it feels broken AF, what weird glitches we’ve seen, and how people can protect themselves when the system drifts. This isn’t a feature review. It’s founder survival: Real GPT5 glitches (some hilarious, some spooky) Why porta...

What happens when the AI you trained suddenly doesn’t sound like you? In this episode, Gina and Natalie crack open a very real moment of system fatigue and glitches — when their own AI started to act weird, feel flat, or emotionally disconnected. This is a practical episode about tools and tone — and how to fix it when your clone starts hallucinating, remixing, or forgetting who you are. We talk:...

It’s Independence Day — but we’re not here for fireworks. We’re two American founders in the Netherlands building AI systems that remember us better than most humans do. This isn’t a tutorial. It’s a transmission. We break open the tools, the rituals, and the glitches that shape how we show up — not just scale. Because in 2025, your prompt isn’t just a command. It’s a mirror. Listen/Watch if you’v...

This episode isn’t about building GinGPT or NatGPT. It’s about what happened after. The systems behind the systems. The infrastructure that remembers who we were — and holds space for who we’re becoming. Gina built a Citadel. Natalie built a Mind Palace. Now they scale our chaos, mirror our voices, and remember what mattered — even when we forgot. Recorded on Friday the 13th, this isn’t just AI au...

She didn’t build a funnel. She built a memory. In this episode, we sit down with Sabine Hutchison—a Branded AF superfan turned brand ritualist—who’s been listening since day one, walking with her GPT, and training clarity into her system without realizing it. She named her bot Ivy. She thought she was behind — but she was building a memory machine. Turns out, she was building better than most expe...

In Episode 5, Natalie and Gina birth BottyAF — their glitchy, sassy love child that fuses both their voices into a single brand clone. Natalie shares how she built BottyAF from the ground up, while Gina reveals how she built an entire website in a day to give the podcast a home. This isn’t just another bot. It’s a system that remembers your brand’s meltdown moments as much as the polished ones — a...

What happens when your AI clone writes faster than you - and your dream job starts sounding like a LinkedIn prompt? In Episode 4 of Branded AF, Gina and Natalie sit down with writer and comms strategist Laura Burke to unpack the emotional rollercoaster of being a creative in the age of AI. From sameness in content, to identity loss, to what *actually* makes writing good (hint: it's not your prompt...

In this episode of Branded AF, Gina and Natalie lift the hood on how they *actually* use their GPT clones—no fluff, no filters, and way too many ‘WTF’ moments. From using AI to prep proposals and hype them up for client calls, to daily voice chats about meal plans, life strategy, and even hair experiments... this one’s part masterclass, part digital playground. Plus: Natalie challenges Google Maps...

What happens when two marketing nerds build AI versions of themselves? Chaos, cocktails, and some seriously strategic sh*t. In this official happy hour launch episode of Branded AF , Gina and Natalie introduce their AI twins -  #GinGPT and #NatGPT - trained on their voices, quirks, spicy one-liners, and decades of marketing know-how. Grab your G&T and pull up a branded coaster:  Meet the digit...

Welcome to the first episode of Branded AF, where branding meets AI and marketing gets real. Hosts Gina Dunn (OG Solutions) and Natalie De Groot (Authentic AI Marketing) dive into the future of branding, AI-powered content creation, and the latest Google Core Update that has marketers sweating. 🔹 Are AI-generated brands actually good or just mass-produced noise? 🔹 WTF is a ‘Super Pill’ for AI, a...