Brand Your Way to A Million

Aesthetics are important. I don't care how many people have told you that aesthetics are frivolous - they're wrong. Take nature as an example. Look at the difference between a moth and a butterfly, a cockroach and a lady bug. They both have their function, sure! But one has way less obstacles in it's way, simply because of the way it looks.    But how can you actually cultivate an aesthetic that f...

It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?"    In order to understand the framework behind my decision,...

I need your online presence to match your reputation in the industry. Today, I'm chatting with Steph Crowder, a business coach who focuses on same day sales & sold out group programs, all about her rebrand process.   While the scrappy business, DIY website approach worked well for her for a while, she knew it was time to rebrand because there were ways in which she was still holding herself back f...

Your brand is NOT a direct extension of your identity. It's a separate entity. So today, I'm walking you through some of the things that make it obvious to me that a business owner is experiencing unhealthy attachment to their brand.    It's a fine line, right? There's so much messaging about making your brand personal, staying consistent, etc. But it's so easy to take that advice too far and beco...

Chasing the aesthetic of the "It Girl" is nothing but a dead end. Why? It's a cookie cutter path you can take to end up in the same place as everyone else. If you just buy the right products, paint your nails the right shade of "blueberry milk," you can have it all.    When I think of an It Girl, I picture Hailey Bieber and Sofia Richie. And all of the girls that are emulating that style look...cu...

We're kicking off Q3 with a comprehensive recap of Q2's brand report. The online landscape is constantly changing and staying in the know could mean the difference between landing the next cold lead, and missing them. Now, there's no reason to be obsessive about trends. So I think a quarterly recap is the perfect time to take stock of what's happening around us!    I'm not about trend chasing. The...

If you've ever said "I never see any color on your portfolio," this episode is for you! Today I'm sitting down with my client Vix Meldrew to recap her rebrand experience with Highflier Powerhouse.    First, we're getting into what she was doing before and why it no longer felt aligned. You might hear a bit of yourself in her experience. She has an incredibly strong offer, feels super comfortable w...

We often pivot to solve a problem. But what we don't realize is that pivot can actually end up introducing a whole new set of problems. So how can we pivot profitably? The thing about a rebrand is that you have to change your consumer's assumptions about you.    If you're going from the cheerleader archetype to the assertive, straight forward coach, you'll need to illustrate these changes with pre...

If your income was steadily growing for a while only to come to a mysterious halt, it might be time to check on your brand awareness. The plateau is actually not as mysterious as it might seem! When you understand the different stages of brand awareness, it's so much easier to break to the next level.    Brand awareness is one of the most underutilized areas of branding. So many people will get a...

If you've been a fan of Becoming The Brand for a while, don't fret. Your favorite podcast still exists, it's just undergone a rebrand! So today, the podcast is actually a perfect example to take you behind the scenes into the rebranding process. We'll start with why I felt like now was the time for a rebrand, what elements we intentionally changed, and close out with what the plan is moving forwar...

People pleasing creates watered down brands. If you're a people pleaser, I want you to ask yourself to name three people that are actually pleased with you and being LOUD about it. It's hard to bring out bold, enthusiastic opinions in other people if you're not sharing them yourself.    Think about your favorite celebrities. People rally around celebrities because of their brand! And part of build...

How do you make brand decisions before you get any feedback from your audience? We can't for everyone else to tell us who we are. And yet, I see a lot of business owners doing this. They'll try to be for everyone because they want to cast a wide net. They feel like committing to a certain vibe will isolate potential clients.  The result? Super vanilla branding with no perspective at all. But how d...

Are you feeling bored of your brand? Well, before you go and tear it all down, I want you to ask yourself "when was the last time I had a brand shoot done?" If it's been more than a year, it's been too long!    A shoot that's well done can provide marketing materials for an entire year. But longer than that? You're at risk of your audience's eyes glazing over. So if you're at the 100K+ mark in you...

Business owners are shying away from their personal brands and it's costing them money. With the recent "faceless marketing" trend touting the benefits of stock footage reels, I thought it was time to dive into the personal brand pyramid.   Because here's the thing - we are all brands, intentionally or not. So if getting intentional about your brand will bring you more money and a deeper sense of...

In this episode, Mariela discssues her rebrand and how it has built her confidence in her offers and the movement that she has created. SHe talks about how her rebrand has brought and converted cold leads for her! Mariela turns women of color into in-demand thought leaders who make more money by being who they are, but louder. Through her unique blend of marketing, mindset and leadership coaching,...

This conversation explores the concept of getting too comfortable in your brand and the consequences it can have on your business. The host discusses the importance of continuous innovation, creativity, and brand work to stay relevant and attract demand. They highlight the mistake of assuming that demand will always be there and the need to capitalize on it when it comes. The conversation also tou...

 In this episode, Jasmine discusses the importance of keeping your brand creatively fresh as you grow. Many people mistakenly believe that branding is a one-time task, but it is an ongoing process that requires continuous creativity. The host emphasizes the need to think creatively about your brand, business, offers, and how you can continue to provide solutions to your clients. They also discuss...

In this episode, Ashley Pendergraft, an Airtable expert, shares her journey of transitioning from running in-person accountability groups to becoming an agency owner focused on helping coaches manage their businesses using Airtable. She discusses the importance of rebranding and personalization, as well as the benefits of delegating creative support. Ashley emphasizes the power of branding results...

In this brand report for quarter one of 2024, the host discusses several key trends and strategies in branding. The report covers the rise of personal branding and the importance of maintaining authenticity and consistency. It also explores the comeback of color in branding, emphasizing the need for balance and intentionality. The host highlights the significance of aesthetic feeds and the impact...

In this episode, the host shares her journey of building her brand and positioning herself as an expert. She emphasizes the importance of brand positioning and reputation in attracting high ticket clients. The host discusses the process of hyping oneself and filling industry gaps to establish expertise. She also highlights the evolution of brand archetype and positioning over time. The episode con...

In this episode, the host discusses the importance of converting your brand in 2024. The conversation focuses on prioritizing cold lead conversions and conducting a brand audit to attract the right cold leads. The host emphasizes the need for clear offer information and the basics of effective branding. They also highlight the significance of visuals and brand assets in positioning your brand as h...

In this episode, Mikhaila McNamara, a med spa coach, shares her journey of leveraging her brand in her business. She discusses her initial attempts at branding and the challenges she faced in marketing herself online. Mikhaila highlights the importance of branding and how it helped her attract high-value clients and position herself as an expert. She also emphasizes the value of sales and growth i...

In this episode, the host discusses the importance of prioritizing cold lead conversions. Cold leads, who are not familiar with a brand, can become warm leads and eventually hot leads. The host shares their experience with cold leads while working at Kendra Scott and emphasizes the need to cater to a wider audience. They explain the mistake of relying solely on warm leads and the importance of con...

In this episode, Jasmine discusses the difference between branding, marketing, and sales. She emphasizes the importance of understanding these three areas and how they come together. The conversation covers brand strategy, brand identity, and brand experience, highlighting the role of each in creating a successful brand. Jasmine also explains the significance of branding in marketing and sales, an...

In this episode, Aqura Nicholson shares her brand transformation journey and how Brand Revenue Lab helped her define her unique angle as a money coach. She discusses the importance of addressing the paycheck to paycheck cycle and how she redefined her brand messaging to resonate with her target audience. Aqura also highlights the significance of intentional branding and the role of creativity as a...