Brand You Personal Branding

Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics. If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations.  Free Resource (It's Awesome, I...

In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode. Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for...

Today's episode features Marshall Bone, a seasoned copywriter who's done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales. In this interview, Marshall shares four impor...

Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery. Yep, you read that right. Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how h...

Frustrated that your products or services aren't selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn't, it won't sell. Like my new podcast art? Hire Jason Clement: http://redletterdesign.com Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back...

In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including: the difference between goal-achieving and tension-relieving activities the difference between being a business owner vs. business operator Liked this episode? Leave a re...

This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group. In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover: the difference between over-deli...

Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative , where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional. I met Jessica in February 2016 during our Nashville "epic breakfas...

Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx. In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames. Find out more about Jon at: http://classicallytrained.n...

This is a short (but hopefully sweet) episode from San Diego at Social Media Marketing World where I share how I planned to network at the event.  You may be able to use the same approach the next event you go to. Enjoy!

It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business. My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.

Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking.  One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL. If you'd like to join me there, two quick details: Ken has offered a discount code for you: K...

One of the keys to becoming more efficient in marketing is to repurpose your content.  I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material. If the source material is a podcast: podcasts transcribed into blog posts blog posts...

In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.

Today we have a very special guest, Michael Hyatt . Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever. In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention....

There's a lot of great content out there on making the leap from your day job to entrepreneurship. Several good friends of mine teach different versions of this, and a good part of my own business involves helping people with this pivot. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pres...

A few weeks ago, I hosted a networking event with my friend Brian Dixon we called The Epic Breakfast Club . I've done a number of these kinds of events through the years, always to great results. The biggest payoff is that you become seen as a connector. In today's episode, I share how I put this one together, as well as some principles you can use to host your own.

Ever wish you could "live the dream" as a professional speaker, traveling the world and sharing your ideas with audiences everywhere? If so, today's episode is for you. Today we have one of the top speakers in the HR industry, Jennifer McClure with us to give us some actionable, practical types on how to build a personal brand as a public speaker. She has a powerful portfolio of presentations, pro...

Today we have a very special guest on the show, Pat Flynn from SmartPassiveIncome.com and author of the brand new book, Will It Fly ? Today, Pat talks to us about a very important concept: business validation. Rather than just launching a new product or service, Pat tells us that we should do a series of smaller steps and tests to validate our ideas. Pat has a special place in my life and business...

Ah, productivity. It's a quest we're all on, especially when building a personal brand. How can we be more efficient and effective with our time, decisions, and efforts? Today's guest, Lynn Friesth, is no stranger to productivity. For years, Lynn successfully supervised productivity systems and processes at John Deere. If there are any companies out there that pay extra attention to systems and pr...

Is inconsistent marketing getting in the way of better clients & more money? You had the best intentions, but you never got serious about marketing in 2015. Your workload is a roller coaster and your marketing gets back-burnered when you get client work. You're running a business (and a life) so you just don't have blocks of time for marketing. You need more (and better) clients but you get paraly...

A few weeks ago Dr. Ann Vertel , an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills. In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware t...

A few weeks ago Rick Marion, a listener of the podcast, asked about affiliate marketing: "I notice you offer a number of affiliate products. Do you have any tips, other than standing behind the affiliate obviously, on how to select affiliates? How to approach affiliates? And would you recommend purchasing a product that you know your audience would use, so that you can in turn offer it as an affil...

One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing. In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to pause just because Kirk blew my mind with what he was sharing. This is a...

If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio! Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your content over to YOUR platform and hopefully onto your email list. In this episode, we tak...