Brand You Personal Branding

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer : "If you had to start from scratch what would be the top 5 things you would focus on and why?" Well, here they are: learn copywriting building an email list get professional design work done build leveraged income earlier (talk about active, leveraged, and passive) find ONE mentor...

One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making. In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take. Appl...

Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work. Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I...

One of the most beneficial tactics to building my personal brand has been writing reviews of events or courses that I've benefited from: More Web Traffic More Connections More Revenue Here's what I typically include in a review: Backstory about why I chose to invest in it Price & Length Additional Costs Workload What You Get What You Won't Get Results Here's a list of just some of my reviews: Plat...

On the previous episode of the podcast, we talked about 3 money mindsets that would help you raise your rates and command the fees you deserve. But what do you say in order to position yourself for better clients, higher fees, and less hassle? The answer is simple: Results-driven copywriting. In today's episode, I share several scripts you can use — whether you're a coach, consultant, copywriter,...

Do your rates reflect your expertise and experience? In today's episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve. Mentioned on Today's Podcast: speaker and coach Michael Hudson Join the Brand You Community on Facebook: Have you checked out this invite-only group?  Click here to request access to the Brand You Community Liked this episode? Le...

Your website's homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression. I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There's one thing that prevents all of them from converting prospects into paying customers: The lack...

In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something. Your site must meet a user's basic trust needs before you demand they enter information or engage with you. In today's episode, I talk about The Hierarchy of Trust....

When it comes to personal branding, a little goes a long way. Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust. And there's nothing clients value more than trust. In today's episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand. And I highlight the "quick fixes" you can imp...

Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business. I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore! The big takeaw...

We're finally here: episode 100! Wow, what a journey it's been. In today's episode (which comes to you from Bangkok, Thailand while I'm on the road!) you'll discover: the winners of the Brand You Podcast episode 100 contest, a special surprise for EVERYONE who participated in the contest, 3 things I'm doing to set myself up for success in 2017, why I decided to come to Thailand to work with a non-...

Jody Maberry is a marketing consultant and professional podcaster routinely hired by top corporate executives and multi-million dollar businesses to amplify their marketing message via podcasting. Jody is also the co-host of the award-winning Creating Disney Magic podcast with Lee Cockerell, but beyond all these accomplishements, Jody is also a close personal friend. Today, you'll glean some amazi...

If you're still working a regular job and building out your side-hustle, today's guest Rick Marion has some great tips for you. Rick is a career coach and personal development guru -- who also happens to be awesome at attracting high-paying job offers. In fact, he was recently offered 8 different jobs, all at over six-figure salaries. The key is understanding how to leverage more of your current s...

It's been said that you can "choose to be happy." Is that true? In this episode, I invited executive coach and wildly successful entrepreneur Jennifer Dunham to the show to share some practical tips on how we can find more fulfillment and happiness in our businesses. What I really appreciate about Jennifer is that she comes from an IT background. In fact, she built a 7-figure IT business before he...

Anxious about stepping in front of the camera? I get it. That lens can be paralyzing, like an all-seeing eye that gazes right into the depths of your self-conscious soul. Thankfully, Emmy Award winning producer  Val Brown joins us on the podcast today to share some "best practices" when it comes to photo shoots. If you're in the personal brand business, you're going to need photos sooner or later....

In this episode, professional certified coach Dr. Keith Webb shares game-changing advice on how to use coaching to skyrocket your business income and impact. "Coaching" is a word that gets thrown around a lot in the personal brand space. Keith carries over ten years of professional coaching experience and unpacks best-practices that any speaker, consultant, or freelancer will find useful. Get Keit...

In this episode, I give you a behind-the-scenes look at the revenue model behind my very own personal brand business. You'll discover the 4 main income streams to my business, how much I earned in the first 3 quarters of 2016, and the 4 steps I recommend to generating revenue, including what I call the "beachhead of recurring revenue." I also announced the "Brand You Podcast Episode #100 Contest"...

One of the most common struggles "Brand Yous" face is where to focus their initial monetization efforts. They wonder whether they should work on a product, or provide a service. In today's episode, I share the approach I followed and the one I counsel my clients to go through. I believe it creates the best opportunity for dependable income and removes what I call "Death Star" syndrome in a persona...

 Believe it or not, Facebook (even a personal account) is one of the best places you can practice your marketing chops. The reason is that you've already got an audience that knows, likes, and trusts you (they're your Facebook friends, right?) and you can build authority in a new niche -- all without creating any original content. Here's the Plan Outlined in Today's Episode: Monday – share an arti...

What does it take to really grow a business? In today's episode, I talk about why being grateful for where you are may actually be keeping you from where you need to go. Starting and scaling a business takes a lot of hard work, but there's a reason you decided to do it in the first place. There was something in your life that was unfulfilled. You didn't want to do meaningless work. That was a long...

Fact: You don't need more time. You need more energy. Energy is your greatest source of productivity. But do you have enough? What could you accomplish if you had more energy? Today's podcast features Bryan Buckley , a high-performance coach I got to know during the most recent semester of The Pivot Course. Bryan is the type of guy that just exudes energy, and today he walks us through what he cal...

Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this. Here's a bit of the copy I used as an example in today's episode: A Poor Example: Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our servi...

If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you. Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You. In...

There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door. Your lights are off. Your shades are down. Your path is full of shrubs. There's no welcome mat. You didn't answer last time. Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your w...

On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN. I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting. The majorit...