Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

What do Dunkin’ Donuts and your beauty biz have in common? More than you think. In this episode of Brand Up Podcast , we dive deep into one of the most overlooked business lessons: visibility beats perfection . You’ll learn why: ✅ Getting known is more valuable than being “the best” ✅ The Know-Like-Trust factor determines whether or not people buy from you ✅ Most new beauty pros sabotage their...

In this powerful episode of The Brand Up Podcast , we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing. From content creation to business systems, I (who uses ChatGPT daily across multiple industr...

In this episode of the Brand Up Podcast , we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant. Learn how to: Structure your ChatGPT workspace for efficiency Upload books, video...

In this episode of Brand Up Podcast , Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster. From automating client tasks to redesigning a backyard and generating brand names, you’ll learn: How to use ChatGPT to create personalized business systems The best prompts to get more out of the free version How to rebrand, writ...

In this episode of the Brand Up Podcast , Marian breaks down how service-based entrepreneurs can start using ChatGPT the right way — without wasting time, getting stuck, or sounding robotic. Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing, and customer engagement. What you’ll learn: How...

In this episode of the Brand Up Podcast , we break down the biggest myth holding most entrepreneurs back: waiting until everything is “perfect” before taking action. Whether you’re just getting started or scaling your business, this real, unfiltered conversation will help you shift your mindset and move faster. 🔥 What you’ll learn: Why “perfect” is the enemy of profitable The one mistake most new...

In this powerful episode of the Brand Up Podcast , we’re pulling back the curtain on a major mistake most business owners make when it comes to their content: treating their Instagram feed and Reels as separate — or worse, disconnected — parts of their brand. You’ll learn why what looks good might actually be hurting your reach, and how today’s algorithms are too smart to be fooled by aesthetics a...

In this episode of the Brand Up Podcast , we break down how to finally stay consistent with video, even if being on camera makes you cringe. Here’s what you’ll learn: 🎯 3 beginner-friendly ways to make videos (without showing your face) 🛠️ Tools like CapCut, InShot, and ChatGPT to speed up content creation 📈 Why short-form video is the fastest way to build trust today 🔍 How to post updates on G...

If you’re trying to grow your local business but feeling overwhelmed by all the moving parts — this episode of the Brand Up Podcast is your shortcut to clarity. We’re breaking down exactly how to set up and optimize your Google Maps listing , get real reviews that actually stick , and run Google Ads the right way — without wasting time or money. Whether you’re just starting out or finally ready to...

In this episode of the Brand Up Podcast , we dive deep into how to effectively market yourself as a service-based entrepreneur — whether you’re just starting out or ready to scale. Here’s what you’ll learn: How to master personal branding and build real trust 🌟 Why mixing personal + business content drives more engagement Smart strategies for optimizing your Instagram, TikTok, and Google presence...

In this episode of the Brand Up Podcast , Marian breaks down the exact mindset and moves he used to grow a service-based brand to 7 figures — even without a big team or fancy setup. Whether you’re in beauty, wellness, or any client-based business, these strategies can help you scale smart and build a brand that actually converts. Here’s what you’ll learn: 🧠 Marian’s superpower for growing service...

In this powerful episode of the Brand Up Podcast , we dive into what separates successful entrepreneurs from the rest — and spoiler alert: it’s not just talent or hustle. Marian breaks down: 🔥 Why marketing is the #1 skill to master if you want to generate real revenue 🧠 The mindset shift from side hustle to full-time business ownership 📅 Why every client should leave your salon with their next...

In this episode of the Brand Up Podcast , we’re diving deep into what it really takes to go from side hustle to full-time success in the beauty industry. It’s not about who you know—but who knows you . Whether you’re applying for salon jobs or building your solo brand, discover how to: Stand out when applying for beauty jobs (even if you don’t meet all the requirements) Optimize your social media...

Should you merge your beauty business with a family member’s, or is it better to keep things separate? In this episode of Brand Up Podcast , we break down the best approach for beauty professionals looking to grow their brand while maintaining clear business boundaries. Here’s what you’ll learn: ✅ The power of personal branding – Why having your own identity in the beauty industry is key to stand...

Your accent tells a story—so why hide it? In this episode of Brand Up Podcast , we dive deep into the power of authenticity and why embracing your unique voice can be your greatest asset in business.   🔹 Why an accent makes you more relatable, not less   🔹 How to confidently create content in a second language   🔹 Overcoming fear of judgment from peers and social media   🔹 Building a personal...

Are you leveraging Canva to its fullest, or are you leaving money on the table? Canva isn’t just a design tool—it’s a game-changer for entrepreneurs, content creators, and business owners looking to elevate their brand and streamline content creation. In this episode, we’ll dive into: ✅ The hidden Canva features most business owners overlook ✅ How to create high-converting marketing materials in...

Ever wondered what goes into creating high-quality daily content? In this episode of Brand Up Podcast , we pull back the curtain on a streamlined content creation process that ensures maximum efficiency and impact. 🔥 Here’s what you’ll learn: •How a three-person system powers daily content production •The exact tools and software used to record, edit, and publish •Why using a DSLR with Elgato lev...

In this episode of the Brand Up Podcast , Host Marian Esanu and guest Evan Carmichael dive deep into the power of creating daily content that drives impact and unlocks true freedom. They also discover how top entrepreneurs strategically craft their messages, leverage storytelling, and maximize content across platforms. 🔹 How to structure your content for daily posting 🔹 The secret to making inte...

Ever wondered how to show up whenever your competitors do? In this episode of Brand Up Podcast , we sit down with Marian Esanu , a digital marketing expert who reveals how to leverage competitor keywords to dominate YouTube, Google, and beyond. We break down the strategies behind keyword research, automated sales funnels, and high-ticket client acquisition. Whether you’re a coach, speaker, or busi...

In this episode of Brand Up Podcast , we dive deep into advanced YouTube ad strategies that can help you target and convert your competitor’s audience. This conversation is packed with game-changing insights on how to dominate the digital ad space using smart targeting tactics. 🔥 Key Takeaways: How to legally retarget users who visit competitor websites. Why YouTube ads are one of the most powerf...

Feeling overwhelmed by podcasting? You’re not alone! Many creators hit a wall around the six-month mark, struggling with burnout, content planning, and consistency. But there’s a way to keep your momentum strong while scaling your show. In this episode, we dive into: The power of batch recording – how planning ahead can save you time and stress Why storytelling is your secret weapon for audience e...

Feeling overwhelmed with your podcast? You’re not alone! In this episode, we sit down with Pat Flynn to discuss podcasters' biggest challenges, from burnout to scheduling mishaps, and how to stay consistent without feeling exhausted. Pat shares his expert insights on: The power of batch recording – How planning can save time and reduce stress Avoiding podcaster burnout – Why most creators qui...

In this episode of the Brand Up Podcast, we dive deep into the art of impactful storytelling and personal branding with Jesse Cruz , a speaker and coach who has transformed his passion into a thriving 7-figure business. Jesse opens up about his journey—from hitting financial rock bottom to discovering his purpose and creating a powerful system to help entrepreneurs master their message. Connect Je...

In this episode of the Brand Up Podcast , Jesse Cruz dives deep into the strategies that transform good speakers into unforgettable ones. Whether you’re creating content for social media, crafting a video, or delivering a presentation, this episode is packed with actionable insights you can use immediately: Connect Jesse on Facebook Learn how to create attention-grabbing hooks that stop the scroll...

In this episode of the Brand Up Podcast , Host Marian Esanu, and storytelling coach Jesse Cruz dive deep into the power of storytelling and its crucial role in captivating audiences, whether on stage or in business presentations. Learn why the first 7 seconds can make or break your message and how to avoid the common pitfalls that many speakers fall into. Connect Jesse on Facebook Our expert guest...