Brand Tuned - Rounded Business Design

Have you successfully captured your intellectual property? Why is failing to do so a costly problem? Let’s look in more detail at the disastrous consequences of failing to capture your IP. Topics Discussed in this Episode: Why it’s not enough to simply register a trade mark Why it’s important to take great care of trade marks Why failing to address IP can result in lost opportunities What to do wh...

Dominic Wells, the founder of Onfolio helps his clients to invest in websites buying and building content websites, he explains the hardest part about a content website is getting it to rank highly in Google in the first place and how he manages to do it.   He also discusses podcasting how it’s a growing media, finding a niche is super important and the ability to execute and create content that p...

In this episode, I talk about how intellectual property comprises copyright, trademark, design, patent, and confidentiality it means that the actions necessary to turn an idea into reality will differ depending on the type of IP that idea would generate once it’s implemented. I share how everything begins with an idea, every idea invariably results in an intangible manifestation of it once it’s br...

 Alex Bodini is an e-commerce entrepreneur running 5 businesses including the UK’s #1 social media agency, Spin Brands. He explains how he helps business scale using digital marketing and how to achieve engagement on your social media. He shares their business and brand journey, how they evolved their business, their mission and the values that created their identity. In this episode we cover: Ale...

My aim in this episode is to answer 3 essential questions about what copyright is by giving you: Examples of copyright Reasons why you might want to have copyright Some ideas for how to avoid some common copyright problems Copyright is very wide-ranging in scope. Some examples of what it protects include: Photographs Maps Drawings Typefaces, music and videos Works of art and performances Software...

In this episode, Simon Banks, a video strategist with 30 years of experience in the media & video industries and the author of  'How to Get Video Right' - The essential guide to video strategy explains how he helps business owners to get video right and create effective video content to increase sales to grow their business.  He shares that people associate brand with the visual iden...

In this episode, I share the fundamentals to understand if you are serious about your business. IP is business, it’s not just laws you can leave to the lawyers which is such a misconception. I share my insights on securing a trade mark, the importance of developing IP skills and the knowledge that you need in your business. Once you let the world know your ideas; such as by publishing them, then t...

In this episode, Alison Edgar known as the Entrepreneur's Godmother, who is a successful international speaker and the author of the best selling book Secrets of Successful Sale ,  explains that sales is actually about listening and really understanding what your client needs, not what your client wants. She shares the methodology around behaviours and one of the important thing in sales is t...

In this episode, I discuss why keeping ideas secret is fundamental to protecting them. When you have a new idea, you’ll need to carefully weigh up who you disclose it to and how. I also share why confidentiality is one of the core three IP rights, and it’s a very important way in which ideas, systems, processes, and databases are protected.  Topics discussed in this episode: How to protect ideas a...

In this episode, Chala Dincoy, the CEO and founder of The Repositioning Expert and the host of her own podcast 'Polish My Pitch' shares the journey of how she created the brand for her business and the three ways you can differentiate your brand. She also shares coaching tips and the formula to the perfect elevator pitch — how it should be based around your super niche. In this episode w...

In this episode, I discuss intellectual property rights, which cover intangibles. IP is a huge body of law, consisting of individual series of rights known as patents, trademarks, copyright, designs, and confidentiality and each of these is a vast area of law. I discuss that every time you create something new or set up a new project it's important to consider confidentiality, trademarks and...

Paul Mitchell is an authority on franchising, he is a seasoned entrepreneur, franchisor, and fellow author of the book, Franchising Freedom . He explains all about franchising and what you need to know before getting started, what to expect from it and also speaks about what brand and branding is for him. In this episode Paul shares, the biggest challenge for most would be franchisors, on how to ...

Some of the problems stem from the fact that a name needs to do some of the heavy lifting in order to market the business, and yet if it veers too much towards a description of the services, it can’t function as a trade mark, which means everyone else can also use the name. So effectively, people in that position are throwing their marketing spend down the drain, as it benefits their competitors a...

Janis Carmena, the Ecommerce Queen Bee, talks about what started out as her Amazon Side hustle and how she grew her online business. She would buy the same things as other people would, and they would compete together on Amazon She started building brands and got two six-figure brands going now one is a whole line of reusable straws The big thing with Amazon is you have to differentiate She sugges...

Setting up an online business is relatively straightforward and cheap to do. You can have a basic website up and running for very little cost. That’s why it’s ideal to focus your money and energy on testing the market and properly thinking through your proposition The more thoughtfully you implement your ideas when starting your online business, the fewer actions you’ll need to undo or redo later...

 In this episode, I discuss what should be included in your brand book, not just brand guidelines, once you’ve been through a branding exercise. There’s useful information in there too about how to position yourself to be more distinctive in your market. Many businesses I come across or who I interview on the podcast have, like me, just had designs created for them in the name of branding A compre...

To better understand how to think about your branding, start by considering the associations you have when you come across successful household name brands such as Disney, Ikea or Apple. When we buy Apple products, we expect to get something well designed, intuitive and easy to use Every brand has its own distinct ‘identity’ and ‘promise’ A brand is ultimately about substance rather than surface v...

Purpose, why the standard business advice nowadays is to have one, the considerations when you do have a purpose, what to do to identify one for your business, I detail how I found my purpose in case it helps you in identifying yours. The new digital environment has changed the forces that drive business  If you’re in an industry which intrinsically has a social impact so that you can do what you...

Growing a brand involves a lot of self-education. I doubt it is enough that the entrepreneurs to just hand over to a creative agency, get their brand designed and to just continue to grow the brand. You need to really understand how to use the brand to grow, so reading widely is recommended. Many entrepreneurs I know talk about their coaches unlocking the path to progress for them, but so far I’ve...

Jeff J. Hunter builds personal brands for accomplished CEOs and founders, who are ready to leverage their business achievements to become influencers in their category. He explains his processes and what are the best marketing and branding trends at the moment. He has always been in IT, and got really good at one particular skill, which is virtual teams, he used to manage and build virtual teams....

Over the last few years, I have really enjoyed creating content to share my thoughts about brands and IP because that is how I refine my thinking and develop new ideas Although it is sound advice to double down your efforts to one or two platforms, I do believe it is more important to be everywhere first. I guess I prefer to build an omnipresent brand Gary Vaynerchuk’s advice is to engage more wit...

Kitty Newman of TrapezMedia runs a social media agency which she set up herself, so we hear about her business journey with that and her suggestions for how people can manage their social media. She has been in digital marketing for the last 12 years and started working in online marketing after a previous job in a call centre She set up her own business four years ago As an agency, they work on a...

When it comes to licensing a business format, whereby you grant a third party the right to replicate your business, the important point is that franchising traditionally involves a number of formalities and costs that you can avoid when you choose the licensing route One way to scale their business is to issue a licence to a third party to deliver a related product under their brand name Grant a l...

Tommy Balaam founded his business Captain fantastic, a children's entertainment franchise operation which is voted UK is number one children's entertainment company. He set up Captain Fantastic because, at the time, there was a lot of people doing kids parties were, older dads weren't trained actors He gradually built up and then he got 40 entertainers that worked for him First chil...

There is widespread confusion about an aspect of franchising and licensing which is caused by the difference between the laws in the USA and the UK. So, I will be clearing up the confusion that I see in many articles online. Franchising is a way to scale a business once the business model is successful and proven A franchise agreement will usually give the franchisor the ability to control how the...