Brand Tuned - Rounded Business Design

In this episode, John Williams discusses Product/Market Fit covering the U element of my TUNED framework, namely understanding your market.  He explains the importance of starting any new idea by getting the product market fit right. This is a phrase from the tech startup world whereby you have an idea of a thing which you think people are going to like. Before you create it and put it out into th...

Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework.  I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand s...

Chandresh Pala is the founder of Cohezia Venture Studio, which specializes in creating innovative, scalable ventures based on digital technologies.  He shares insights on business models, developing a business and the importance of the brand name, among other things.  In brief the episode covers: Choosing the right name Brand identity explained by Chandresh How to create products and sell them Wha...

In this episode, I want to cross the chasm that  exists between the worlds of branding and brand protection to explain IP in the context of brand creation, having seen the problems that arise when the interplay between brand and intellectual property is misunderstood. I share my insights on how IP is intrinsic to business, and it’s not just a legal subject to be left to lawyers and how not to assu...

In this episode, Ross Kimbarovsky, the founder and CEO of crowdspring explains the frustrations when hiring designers that led him to create a platform that makes the exercise a lot easier.  Ross shares the challenges for businesses whenever they think about marketplaces. He started his career as a lawyer and he shares how his business journey led to his current business. In this episode we cover:...

In this episode, Catherine Lang Cline the president and one of the co-creators of Portfolio Creative shares what you need to consider before working with a designer, writing your company brief with your values, mission and understanding what you are trying to deliver.  This episode is essential for anyone wanting to work with designers as Catherine offers valuable tips on how to best work with a d...

Brant Cooper is the best selling author of the Lean Entrepreneur which is a New York Times bestseller. In this episode he explains the skills every entrepreneur needs to have, and how these skills are important to achieving success.  Brant shares insights from the startup world, how to create personas for your market research and how you can validate your research. In this episode we discuss: Bran...

In this episode, I talk about copyright, how copyright is a wide-ranging subject that all businesses need to be aware of and how it's the most universally relevant IP right.  This episode is essential for anyone wanting to have a deeper understanding of copyright and learn how you can protect the intangibles of your business.  In brief the episode covers: In-depth insights on copyright How ca...

Monika Jansen is the head kick-ass copywriter and strategist at her boutique marketing agency, Jansen Communications. She explains how small and midsize companies can create relevant content, get it in front of their target markets, and reach their business goals. Monika also shares her insights on how to better understand your ideal buyer and how having quality content can help and grow your bran...

In this episode, I share my insights on what makes an outstanding brand and when looking for the purpose behind a business you need to find one that’s capable of inspiring the team and customers too.  I also address the problem that I notice in that some web developers, designers, and marketers who help small businesses with their identity work have little understanding of IP and how to address it...

CEO and Mama bird of the award-winning creative and digital content agency, Little Bird Marketing explains strategies that you need to implement as a business owner and as an owner of a marketing agency. She said: What I do right now is I manage a team of digital content and visual experts. And we create systems for predictable lead generation for companies Right now I own and operate four differe...

What is the important first step to protecting your idea for an app? What do you need to do before turning to investors for funding? What are some of the factors that will determine your success? Today’s episode highlights all these and more. Topics discussed: How copyright works to protect an app The limitations of copyright protection The importance of first protecting your idea before turning t...

She is all about that joy in marketing, business, and life. She is a sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel .   She explained: So I am a marketing strategist. But not any old marketing strategist. I chose a long time ago to brand myself as the joyful marketing strategist. I've been doing th...

What’s the best way to protect an idea? How do you make sure that your app idea is secure when you’re trying to find the right developer to create it? In this episode, we talk about all the ways you can protect your idea in the early stages of development. Topics discussed: What you can do to protect your idea during the initial stage of development. Things to remember when choosing the right deve...

Ruth King, known as the profitability Master, explains how she helps companies become and remain profitable. In this episode she explains: My background is actually engineering and finance. And when I was in MBA school, I found that I really had a knack for numbers. And that's where helping the small businesses become profitable and build wealth actually came from My rule has become even if y...

How do you protect your original app idea from being copied by others? And what are the key considerations you need to know when it comes to developing a successful product? We talk about all this and more in today’s episode. Topics discussed: Why it’s important to protect your app idea from being copied. What it takes to transform an idea into a successful app or product. The legal protections yo...

The jewel in the crown of the Pheiff Group, Inc., a million-dollar coach, business strategist, committed advocate for transforming the human spirit through the power of creativity shares insights into how to transform your life and business Connie Pheiff Explains: I have four former corporate executives. I've had this business 13 Actually, I was thinking about a time almost 14 years.  I had n...

Topics Discussed in this Episode: Why it’s not enough to simply register a trade mark Why it’s important to take great care of trade marks Why failing to address IP can result in lost opportunities What to do when you discover gaps in your trade mark protection Key Takeaways: It is surprisingly easy to overlook the importance of IP in the early stages of the creative process. Some people believe t...

In this episode, Croz Crossley, who is the mindset technician and is known for helping people with their mindset for the last 25 years, explains how to improve your mindset in life and business. He shares his experiences on how he started and failed his business, helping his clients change their mindsets and how you can change your mindset in different situations and learn to adapt. In this episod...

In this episode, I cover insights on what you need to understand when setting out on a new venture. What are the risks and opportunities you need to look into? Otherwise, you could be gambling with the future of your ventures. Since for many people, an idea is their key to economic success, being able to protect its resulting output as intellectual property is crucial if the business is to succeed...

In this episode, I uncover what's important in branding and strategy. I share the importance of SMEs, giving light on how small brands are not given that much attention and we should stop assuming that all customers are big, sophisticated brands and treat them appropriately to the stage that they've reached in business.  I talk about how every brand, category, and customer has its unique...

In this episode, I cover topics on what you need to know when it comes to choosing the best brand assets to create, and which to prioritise creating and protecting. I also share what you need to know when you know when securing a colour as a trademark. Why would you want to trademark a colour given that colour is difficult to trademark, and is part and parcel of every visual identity, even those t...

In this episode, Julie Barber, the author of ‘Investor Ready: The guide for startups on getting investors to say Yes’ and the CEO of Spark! Consulting shares how you have to create brands within the organization, her experience and process of helping businesses grow and her definition and explanation of brand.  Julie talks about how they help startups and scale-ups who need to prepare for raising...

In this episode, I cover how you can protect a trade mark internationally. Trade marks are your “badge of origin”, and serve to identify your products and services.  Without trade marks, it would be impossible to find the products and services we like and to avoid those we don’t.  Trade marks are tools enabling consumers to identify products and services they have enjoyed and want to buy again. It...

In this episode, Mary Kelly, who is the author/co-author/editor of 15 books on business, leadership, productivity, and personal finance and has spent 25 years in the Navy and now she improves corporate profit growth explains her journey from being in the Navy to starting her own business and she gives some valuable tips on how to establish and differentiate your business. We cover topics on: How s...