George Beltz / IVAN CROE
Brand Therapy
Why do you *really* love some brands and ignore others? We dissect the psychology, storytelling, and strategy behind the world's most iconic companies. It’s part business show, part psychology session.
Author
George Beltz / IVAN CROE
Category
Podcast website
Latest episode
Feb 11, 2026
Where to listen?
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Episodes
Enterprise Platform Services Series 11.02.2026 4:24
Modern enterprises run on complex platforms that keep business moving smoothly behind the scenes. Enterprise Platform Services Series explores the tools, integrations, and strategies that power large-scale operations and drive digital transformation. Each episode offers insights into real-world use cases, emerging trends, and best practices for leveraging enterprise technology effectively.
Design and Prototyping Tools Driving Modern Media 2 25.01.2026 3:50
Behind every compelling media experience is a powerful design and prototyping process. Design and Prototyping Tools Driving Modern Media explores the software, workflows, and creative strategies shaping how content is imagined, tested, and launched. Each episode highlights the tools and trends helping teams move from concept to polished experience faster and more effectively than ever before.
Enterprise Platform Services Uncovered 06.01.2026 4:24
Behind every scalable organization is a powerful enterprise platform working quietly in the background. Enterprise Platform Services Uncovered explores the infrastructure, integrations, and service models that enable businesses to operate efficiently at scale. Each episode breaks down real-world use cases, strategic insights, and the future of enterprise technology in a rapidly evolving digital la...
Design and Prototyping Tools Driving Modern Media 10.12.2025 3:55
Great media experiences don’t start with publishing—they start with powerful design and prototyping. Design and Prototyping Tools Driving Modern Media explores the platforms, workflows, and creative systems shaping today’s content landscape. Each episode uncovers how teams turn ideas into interactive experiences faster, smarter, and more collaboratively than ever before.
Killing Zombie Products and Legacy Clients 13.11.2025 16:55
Holding onto an outdated persona, audience, or offering can quietly drain your energy and growth. Explore the emotional side of releasing what doesn't fit anymore and how to do it with grace instead of guilt. This episode provides tools to say goodbye respectfully, make space for what's next, and emerge stronger and more aligned than before.
Heal Your Brand With a Gentle Reset 03.10.2025 19:28
When your brand feels disconnected, scattered, or no longer true to who you are, it's time for a gentle reset. This episode walks you through recognizing the signs of brand misalignment and offers compassionate steps to rediscover your core values and voice. You'll leave with renewed confidence and a clearer path to show up authentically in every touchpoint.
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