Brand Matters

In this episode of the Brand Matters podcast, we talk with Yuri Negrebecki, a brand strategist and philosopher, to explore the intricate relationship between branding and various disciplines, including philosophy and music. They discuss the cultural differences in branding approaches between Russia and the West, the balance between timeless and adaptive branding, and the challenges of global versu...

🎙️ Brand Matters – Episode 10: Activating Purpose with Google’s Creative Lead Andreas Mielenhausen “Don’t decorate. Demonstrate.” In this powerful episode, Misha Chernyshev sits down with Andreas Mielenhausen , Creative Lead at Google Creative Works , to explore one of the most important (and misunderstood) concepts in brand building: Purpose . Together, they unpack how to activate purpose in a wa...

In this enriching episode, we welcome, Irina Orlandini-Avrutskaya - CEO of “Like4Like Hospitality Strategies”. Irina unravels the complex world of global food brands adaptation and expansion. With her deep-rooted expertise, Irina takes us on a vibrant journey from the bustling streets of Dubai to the emerging markets in Azerbaijan, offering listeners a first-hand account of the challenges and oppo...

In this captivating episode, join in a thought-provoking conversation with Måns Hosk, the co-founder of Kurppa Hosk, one of the world's leading brand design agencies hailing from Sweden. This episode delves into the deep insights shared by Mäns, discussing the importance of rebranding humanity itself in our current challenging times. Explore the rich history of design in Sweden and the cultura...

What initially planned as a fun experiment turned out as a very inspirational and deep discussion.  This is the first ever podcast between human and Artificial Intelligence on marketing and branding. It’s fun to listen. But it’s even more amazing to watch. As AI is now can be humanised not only through text and voice, but also through video. And this is very fascinating.  Tune-in for the new episo...

🎙️ Welcome to the Brand Matters Podcast, where we delve into the world of creating strong and meaningful brands. In today's episode, we have the pleasure of hosting Davor Bruketa, the owner and founder of Bruketa & Žinič & Gray agency, known for their creativity and innovation. We'll explore the secrets behind their success and how they navigate the evolving landscape of the creati...

Watch on YouTube In this episode, we are diving with Dina into PR and its role in shaping brands. Discussing the following:  - How to make a way into international PR and be awarded by  Davos Communications as the Best Woman in PR? - What challenges are in moving from in-house PR to becoming an independent consultant? - How to do PR for your own PR agency? - How to develop your personal...

The warmest podcast from sunny Argentina. One of the best advertising directors I had the honor to work with – Sebastian Schor. Watch on YouTube Director that has shot 60+ successful advertising campaigns for such brands as made more than 60 campaigns for brands such as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light, Chrysler, WhatsApp & inDrive as well as documentary and fic...

Watch on YouTube Discussing such topics as:  What do religions and modern brands have in common? What brands can learn from religions? Are brands the new religion? Why are brands creating religions themselves? What brands can learn from religions on creating a design and identity (e.g. visual symbols, rituals) What can a brand manager or a marketing director learn from going to church or read...

Watch on YouTube About 90% of startups fail. Why?  How research can help startup to grow? What is a product-market fit? How and what kind of research can help to find it? The market is always changing. People, competition, and technology are changing. How research can help to see these changes? Henry Ford once said, "If I had asked people what they wanted, they would have said faster horses."...

Watch on YouTube Marketing semiotics is a human-centered marketing science discipline used in consumer research, communications, and design strategy in order to grow brand value. And our guest in our first podcast episode is Semiotician and Cultural Researcher Masha Papanthymou. Together we try to answer the following questions: What is Semiotics? What is marketing semiotics? How does semioti...