Brand Master Podcast

By the end of this episode, you’ll understand what brand experience is, and the role it plays in raising brand awareness and converting prospects into clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation.  Next, y...

Learn 8 email marketing tips that you can use to grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit https://brandmasteracademy.com/

By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Before we address what brand positioning is, we’ll look at the critical role of branding and brand strategy.  Next, you’ll discover that most brands don’...

By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll look at the traditional marketing approach, how it segments branding as a sub-set, and how modern brand building is evolving.  Next, we’ll look at how and why branding and marketin...

By the end of this episode, you’ll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mind of your audience.  First, we’ll address why the word “Logo” is more associated with brand-building than “Copywriting”, but how well-written and strategic copy is arguably one of the most influential tools of any brand.  Although there are more compr...

By the end of this episode, you’ll have a step-by-step process to create a digital marketing strategy to grow your business and brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll differentiate digital marketing and traditional marketing and dispel a common myth about marketing in the digital age.  Then, you’ll discover the most common roadblock and challen...

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction.  Next, we’ll different...

By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions.  Then you’ll learn h...

By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll break down the major roles in a branding business when starting out as a freelancer or solopreneur.  Next, you’ll di...

By the end of this episode, you’ll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audience to build a brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover neuroscience, its advances in recent decades, and how it has helped us to understand the brain, why humans behave the way they do, and h...

By the end of this episode, you’ll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how marketing trends, specifically digital marketing trends come and go while fundamental principles will give you the tools to find marketing success across all channe...

By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’re going to define exactly what your brand-building efforts aim to achieve and why that’s so important for your target market research and analysi...

By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a paycheck.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn about the crippling employee mindset that most new freelancers take into their business that hampers any possible business growth.  Next, we’ll look...

By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover some of the common terms that are used interchangeably including sales funnels, marketing funnels, digital marketing funnels, and lead generation funnels.  N...

By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll explore the widely understood terms and ideas around branding and how they lack direction to execute or develop a brand strategy.  Next, we’ll di...

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll meet Bob, the logo shopper who always asks “How much for a logo” and how you can turn this potential time-waster into a va...

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision.  Next, we’ll cover the key...

By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-level conversations with the leadership team, get everyone pulling in the same direction, and make the most of your budget.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll address the critical misconception of the role...

By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid of them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn why it’s critically important for you to only work with clients who are aligned with the business you want to build and why bad clients will sabotage...

By the end of this episode, you’ll have 15 modern and actionable digital marketing techniques you can use to connect with your audience and grow your brand and business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll look at the branding vs marketing relationship and why it’s critically important to consider both in your digital marketing strategy.  Next, we’...

By the end of this episode, you’ll understand the value of brand advocacy, why advocates make great sales representatives, and how to create brand advocates from your existing customers.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn why paying for advertising and push marketing is much more expensive and more difficult than using brand advocates to ge...

By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision.  Next, we’ll cover the key...

By the end of this episode, you’ll have clarity on what brand voice is and how to go about developing a unique voice for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll take a look at the modern trend of human brands and why brands are becoming more distinctly human than ever before.  Next, you’ll discover why brand tone of voice and brand personal...

By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do, and how to manage your brand more effectively.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover how expansive the brand manager’s role is and how it encompasses everything the brand does and communicates.  Next, we’ll cover some critical q...

By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience every step of the way.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn about Eugene Schwartz and his 1966 book Breakthrough Advertising where he introduced the concept of the 5 stages of consumer awareness. ...