Brand Master Podcast

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.  Next, we’ll look at the d...

By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll break down the customer journey. We’ll look at how a series of steps represents your audience's journey to success and how custome...

By the end of this episode, you’ll be armed with the most effective personal branding strategy that you can use to build your personal brand in 2021, 2030, 2040, 2050, and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn the difference between business branding and personal branding and how the personal brand has become an increasingly important...

By the end of this episode, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience every interaction.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss the old way and new way of branding and the importance of brand strategy when it comes to appealing to your target market.  Then, you’ll learn how...

By the end of this episode, you’ll have 9 brand storytelling strategies that will help you to create a brand story to captivate your audience and draw them in.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll discuss how consumer’s tolerance for push marketing is diminishing and how modern marketing strategies are adapting to a pull marketing approach.  Next, y...

By the end of this episode, you’ll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal brand in 2021 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how a personal brand is an asset you can build to open doors in your business and personal life and how your personal brand already ex...

By the end of this episode, you’ll have a clear understanding of how master brand storyteller red bull uses storytelling in their marketing strategy to captivate their audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll have an 8-step template to map your customers' journey and design a user experience that will influence your audience to become customers.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn what customer journey mapping is how it impacts your brand strategy, and the way you build your brand.  Next, you’ll learn about...

By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to map a seamless and enjoyable user experience for your customers.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, I’ll use a customer journey experience example to illustrate the concept of the customer journey map. You’ll...

By the end of this episode, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personality traits and build a brand with character.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll explore the human brand philosophy and why it’s becoming increasingly important for branding and marketing strategies to c...

By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their innate instinct and weave your brand into their lives as you do it.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll cover a bit of brand storytelling 101 and define what a brand’s story should not be about.   Then...

By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and case study when strategizing how to rebrand your business or a client’s.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   If you’re considering a rebrand, you want to understand the rebranding process or you just want an exampl...

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such a...

By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   If you want to become a brand strategist and learn how to run a brand strategy workshop, then avoiding these mistakes is critical.  First, we’ll cover what a brand strategy work...

By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, I’ll break down what branding, brand identity, and brand strategy is and why these specific definitions matter. Next, you’ll discover how the brand strategy aims to make the business and brand more...

In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly make if you want to build a personal brand in 2020.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, I’ll share with you how terrible I was when I began to build my own personal brand and how important this period was in avo...

By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they work within the brand strategy sales process.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you learn about the brand strategy sales process and the importance of having a structured funnel in place to generate leads so...

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn what a brand strategy workshop is and how professional brand strategists guide the business leadership team to develop the brand strategy co...

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll discover that finding a profitable niche is about taking some logical steps to identify businesses that have the budget for your services.  Then we’ll discuss why it’s so important...

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to invest in it.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on inv...

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to a...

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, I’m going to show you why authenticity in personal branding and business branding are slightly different before breaking each down one at a time.  I’ll show you how to...

So, do you know the difference between brand promise vs tagline… or do you?  You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy.  In fact, this episode goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strate...

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   I’m going to show you how you can go about defining your brand awareness campaign to raise awareness for your brand and what most and the secret the best marketers use to connect.  Then, I’ll dive into the tools and techniques...