Brand Master Podcast

So what is a brand messaging strategy anyway, and how do you go about nailing one?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In this episode, I’m going to show you 6 principles to follow when developing your brand messaging strategy.  In fact, I’m going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead.  With that, h...

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In this episode, we’re going to take a look at some for the most well positioned brands defined their positions.  When it comes time to position your brand, there are man...

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’re going to learn why brand strategy has become such a significant and in-demand topic in branding in recent years.  You’ll learn why entrepreneurs and business owners are going in search of brand strategy services an...

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that do, fail on brand strategy execution. Then, step by step we’ll run through each and ev...

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?  In this episode, you’ll learn the answer to all of these questions, whi...

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Most branding service providers overlook a fundamental principal of branding which is effective positioning and end up competing on price in a sea of “Me too” competitors. By the end of this e...

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   When I began to build brand strategies for my clients, some of my skills and traits translated perfectly but there were others I needed to take the time to develop.  In this episode, you’re going to learn the core skills...

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into your own brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, we’ll look at how and why southwest was started and the gap in the market exploited by the founders.  We...

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?  👉 Learn more: ⁠ https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands. In fact, this framework will show you the exact...

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First we’ll break down the impact of the imposter phenomenon and highlight that you’re not on your own with this. Then, one by one, we’ll cover si...

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These are the elements I use when developing a brand strategy and I won’t build a strategic brand without them. If you’re skipping any of these strategic branding elements then you’ll be missing one of the fundame...

Hi, I'm Stephen Houraghan from Brand Master Academy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In this episode, I share what you can expect from the Brand Master Podcast in upcoming episodes. I explain a little of who I am, what my background is and the value you'll get from the Brand Master Podcast Then, I jump into the format of the podcast and the content...