Brand Master Podcast

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Pricing branding services has never been more challenging in a world of low-cost design and DIY software.  In this video, you’re g...

Grab your free brand archetypes cheat sheet at the link below https://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn about the science behind the fram...

The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography, or colors.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In this episode, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework...

In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn about the science behind the framework of how we all instinctively recognize certain collections of behaviors through our collectiv...

In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In our chat, we dive into Motto’s groundbreaking approach to branding which has taken them from providing creative work to advising brands on diversity inclusion, and big-picture meani...

In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps your clients to realize just how valuable you can be for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn about the primary and secondary goals of the discovery session so you go in knowing wha...

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you s...

When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work.  In this video, I’ll save you months of trial and error by showing you how you can go about charging for your brand strategy services, so you feel confident and your clients feel comfortable.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use.  In this episode, you’ll learn the different ways you can generate revenue from selling brand strategy services so you can get paid more for the branding work you do.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Before we cover how to get paid...

One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”.  In this video, you’ll learn 5 techniques you can take into your branding business today to change your client conversations and charge more for your work.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn the key to...

The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to survive.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In this episode, I’ll show you 10 actionable techniques you can use to convert leads into sales.  First, you’ll learn about the value of speaking business, asking strategic...

When I first became a freelance brand builder, I was naïve.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   I had no idea how to build an actual business with processes that attracted leads and systems to convert them into paying clients.  In this episode, I want to give you the tips and techniques it took me years to figure out so you can build a profitable branding busin...

Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   If you’re still winging it with your processes and designing off the cuff, you’re not building a business, You’re selling your skills.  In this video, you’ll learn an 11-step brand design p...

So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business..  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Those that don’t control it go nowhere. Those that do, open up endless possibilities to move their business forward.  In this episode, you’re going to learn 15 actionable tim...

Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   The power of the mind plays a critical role in the success or failure of your business. Learn to control it to build your self-esteem and it becomes the driver of your success. In this episode, you’ll learn 7 realistic and actionabl...

As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine for long.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   If you need revenue to get you through, then there are plenty of ways to use your design skills to bring it in. In this episode, I’ll show you that there’s more to earnin...

So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   Well, you’re in luck, because in this video, you’re going to learn the 4 key strategies you need to increase your revenue, get more clients, and grow your branding business.  First, you’ll learn about the...

Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In this chat on the Brand Master Podcast, I have a well-known brand strategist and co-host with Chris Do on The Futur, Ms Melinda Livesey. In our chat Melinda uncovers a little about her journey to become a brand strat...

In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy session with your clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, I’ll show you the different types of brand strategy sessions including the brand strategy workshop and the remote strategy session and how to choo...

In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   With that, here’s what you’re going to learn: First, I’m going to show you how planning deliverables and execution deliverables differ and why you need to decide your position.  I’ll highlight you...

In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   With that, here’s what you’re going to learn.  First, I’ll show you the importance of how your prospect see’s you and how you can influence their perceptions through your positi...

In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions.  👉 Learn more: ⁠ https://brandmasteracademy.com/brand-master-podcast/⁠ It’s not until we understand what comes first, where they fit into the big picture and exactly how and when they are different, can we see clearly.  From here we’ll separate the individual g...

In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding career.    👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, Matt shares his journey from building a successful agency and working with brands such as U.K. based Boots and Specsavers, to selling his agency and becoming a creat...

Want to know how to develop a brand personality with a proven 6-Step framework?  In this episode, I’m going to show you the steps to develop a realistic and relatable brand personality you can use to resonate with your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   First, you’ll learn how audience research provides the groundwork for aligning your audience to an...

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠   In fact, you’re going to learn not just why it’s so effective but why it’s an absolute necessity of any modern branding that wants to conne...