Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold

There are many misconceptions surrounding Search Engine Optimization — what helps SEO , what harms SEO , and every detail in between. So, today, we want to share 3 simple, actionable ways to boost your Search Engine Optimization. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creati...

We’re sharing exactly what to look for in your business — including what we discovered about our own business — as you consider pursuing a new brand and web design. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy. Helpful Links :...

Clients of ours value knowing their web design is the best representation of the quality and caliber of their work, resting assured their web design is speaking to and connecting with their prospective clients, and seeing results like an increase in the right kinds of leads, and an increase in bookings at a more elevated price point than ever before. So, how do we achieve such a thing? This week,...

Whether you’ve been on the fence about brand and web design, or you’d simply like to be sure you’re understanding your brand and web design experience correctly — we are hopeful today’s episode serves as a helpful resource regarding common misconceptions about brand and web design. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business market...

This week, while we’re away on holiday break, we’re sharing a ‘Best of 2022’ Episode — Episode 099: Reach High-End Clients Through Your Web Design. Your web design has the power to build connection, to serve your audience, and to grow your business. In this popular episode from 2022, we share actionable ways to ensure your web design has been created for success — rooted in purpose, and ready to c...

Are you starting a new business from scratch in 2023? Or, are you hoping to use the new year as an opportunity to reexamine your existing business and better design your business for success? This week, while we’re away on holiday break, we’re sharing a ‘Best of 2022’ Episode, which is actually a series of episodes — our New Business Roadmap Series, beginning with Episode 101. This popular 5-part...

Here are 3 web design trend predictions we have for 2023. Of course, these are only our fun predictions — and, truly, anything can happen in the year ahead! However, maybe these predictions will create a spark of creativity or prompt you to approach your web design in a fresh, new way in 2023. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small bus...

In the first few years of being a small business owner, going on holiday break seemed challenging to do. I wondered how our business would go on while we were away from our desks for a full week. I worried we’d experience a dip in revenue because we were unavailable. Nowadays, though, I understand how expected holiday break is — and how the small business owners we serve are often on a holida...

Content creation can truly make all the difference for small businesses of all types and sizes. So, today, we’re going to share your content creation roadmap for 2023 — questions to ask yourself, decisions to decide upon, and platforms to prioritize in the new year. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing po...

Brand loyalty matters for businesses of all kinds and all sizes. With brand loyal clients and customers, you can create a business designed for success not only in the short-term, but also in the long-term. Whether your business is product-based or service-based, there is meaning and value in building and fostering brand loyalty. Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build...

In a sea of Black Friday offers, what are some ways you can spruce up your sale or help your Black Friday offer to stand out? This week, we’re sharing 5 creative ways to spruce up your Black Friday offer! Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with pu...

For the most part, your professional web design can remain as-designed. Simply allowing your web design to be can equip you to accurately assess what is working, what isn’t, or what can be changed in the future. Today, we’re sharing 5 website features we recommend assessing or updating regularly to ensure your website is always working effectively on behalf of your business. Hosted by Kelly Zugay...

Every year, the holiday season truly seems to sneak up on us; suddenly, we’re just two weeks away from the start of the holiday season. Over the years, we’ve adapted some really helpful resources for preparing our small business for the holiday season. So, today, we’re sharing 5 ways to go about ensuring your holiday season goes smoothly, both within and beyond your small business. Hosted by Kelly...

Web design is our bread and butter at With Grace and Gold — and for the past 8 years, we’ve excitedly examined, assessed, created, designed, and polished thousands of web designs for creative small business owners worldwide. Through these experiences, we’ve discovered 10 often-overlooked web design details… details that, when forgotten, can make a major difference in how your business is understoo...

This week, we’re going to share the risk of breaking apart your packages — removing certain aspects of your package or process — when a prospective client has asked you to do so. Our approach may sound unconventional, so we’re excited to share more about why we believe your packages should remain the way you’ve so carefully and so thoughtfully designed them to be. Hosted by Kelly Zugay of With Gra...

Every business is unique, but I like to think each business owner experiences an “a ha” moment like this: You’ve been running your business for a couple of years, your systems and processes are in place, you feel comfortable managing the key areas of your business, or you’ve delegated some key areas of your business. And now you’re realizing: Where is this thing going? What can I do to ensure my b...

As humans, it’s natural for our productivity, enthusiasm, and joy to vary from day to day, week to week, and month to month. In other words, we simply can’t guarantee we’ll feel like our most productive selves during the business hours we’ve established. That’s why today, I’m going to share how to batch your tasks with strategy — how to listen to how you’re feeling each day, and plan your workday...

A recent conversation with a current client of With Grace and Gold serves as inspiration for this week’s episode. In our brand strategy meeting, we had discussed her desire to elevate her business, raise her prices, and begin serving clients who value her work, rather than just her pricing. As part of our strategy, we recommended focusing on her values and the value she creates for her clients — r...

Many variables and pieces make up the brand and web design process — from the foundational goals you share with your designer, to the photography and copywriting you provide your designer with. Over our past 8 years of providing brand and web design for thousands of creative founders, we’ve discovered an additional key variable that can make all the difference in your design process — and in the e...

If you’re a multifaceted creative small business owner, chances are, you can relate to this question. As your business grows, changes, and evolves — and as you add new layers to your business — you likely need to showcase your diverse offerings through your web design . It’s natural to question and brainstorm ways to showcase your offerings in a user-friendly, clear, and connection-driven — and to...

Some platforms we relied on heavily when our business first began, like Facebook, are no longer the place to be. Some platforms we used to love and enjoy, like Instagram, are now a bit more complicated to get a handle on. And new platforms, like TikTok, appear to favor early adopters, but feel more challenging for late majority or laggards to experience success in. That's why, this week, we want t...

A conversion-focused website, or a website that converts, is a website strategically-designed to help your visitors complete your desired goal or goals — to choose to book your services, purchase your products, or further engage with your business in the ways you envision or need. This week, we’re sharing 7 ways to know your website has been designed for conversion — a combination of measurable an...

As busy seasons come and go, it’s natural to overlook key areas of your business in favor of serving your clients well. But when downtime occurs, we believe in using it to your advantage by polishing unique areas of your business. This week, we’re going to explore 5 ways to polish your business from the inside out — 5 facets of your business you can revisit, to ensure your business is designed for...

Five steps for conquering the “Sunday Scaries” — 5 ways to approach a new week, so you can experience greater peace of mind. Whether you experience the “Sunday Scaries” every week — or you’re simply looking for better, more effective ways to begin your work week with purpose, this week’s episode is for you. Helpful Links : Podcast Show Notes : https://withgraceandgold.com/category/podcast/ With Gr...

Today, I want to share 5 luxury client experience essentials — 5 details to decide upon and build into your business so you can better position your business as an elevated, luxurious, yet approachable and connection-driven, small business. Helpful Links : Podcast Show Notes : https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram : https://www.instagram.com/withgraceandgo...