Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold

If we were to wave a magic wand over a web design, what would we do to instantly create a more elevated, polished, and cohesive design ? That’s exactly what we’re exploring in today’s episode, where we’ll share 10 actionable ways to instantly elevate your web design. EPISODE SPONSOR : ⁠⁠Tidio⁠⁠ For online small business owners, it’s more important than ever to create user-friendly ways for your cu...

Every small business is unique, but I’m a firm believer in how small, purposeful approaches can make a big difference in the way your business operates overall. While small business ownership is rarely easy, there are key ways we can make our journeys as small business owners easier . Let’s explore 5. EPISODE SPONSOR : ⁠⁠Tidio⁠⁠ For online small business owners, it’s more important than ever to cr...

Whether you’ve designed your brand, or you’ve hired a  professional designer to design your brand , one common question we receive is: How do I effectively use my new brand details within my web design? Or if you’ve  tried  to use your brand details within your web design, why aren’t the details coming together the way you thought they would or should? EPISODE SPONSOR : ⁠⁠Tidio⁠⁠ For online small...

If you’ve ever created your brand design – or hired a  professional designer to create your brand design  – it’s likely you’ve heard of color psychology. But what is color psychology, and how does it play a role in your unique business and brand? EPISODE SPONSOR : ⁠⁠Tidio⁠⁠ For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients t...

For small business owners who are seeking new ways to generate revenue, who serve as educators in their field, or who aim to serve their audience in unique, educational, or encouraging ways, affiliate programs can make a meaningful difference in their revenue, credibility, and overall success. That’s why, today, we’re excited to share 5 ways to earn more from affiliate programs – creative ways you...

In earlier episodes, we’ve explored how blog content creation can enhance your Search Engine Optimization… so today, we want to share about a different benefit of blog content creation: how you can successfully and strategically monetize your blog to earn more revenue on behalf of your business. EPISODE SPONSOR : ⁠⁠Tidio⁠⁠ For online small business owners, it’s more important than ever to create u...

By curating your  Portfolio  and presenting your work in a purpose-driven way, you can do more of the work you love and value, and grow your business. Today, we’re excited to share creative ways to design your  Portfolio . EPISODE SPONSOR : ⁠⁠Tidio⁠⁠ For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and get in touc...

Google Search Console is a free resource offered by Google, which measures and showcases your website’s search traffic, performance, and more — so you can learn actionable ways to help your website get discovered via search engines. We wholeheartedly believe Google Search Console is worth using on behalf of your small business, and today, we’re excited to share why! EPISODE SPONSOR : ⁠⁠ Tidio⁠⁠ —...

This week, we want to share what we recommend prioritizing  before  prioritizing SEO. Then, once you do begin strengthening your SEO, you will be working from a strong foundation – rooted in creating meaningful growth and success. EPISODE SPONSOR : ⁠⁠⁠Tidio⁠⁠⁠ — For online small business owners, it’s more important than ever to create user-friendly ways for your customers and clients to engage and...

Your brand design lays a visual foundation to represent your business — and it has the power to form connections with prospective clients, or nudge visitors to continue to their search. This week, we’re excited to share common brand design mistakes to avoid – common brand design errors we’ve observed, which can make a meaningful difference for your small business success. Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kell...

Today's episode will equip you to discover and embrace your brand's unique personality. Remember, your brand is more than a logo design — it's the personality that captivates and connects with your audience and leaves a lasting impression. Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , a chart...

Even if blogging doesn’t come naturally, or if you aren’t quite sure what to blog about, perhaps knowing how blogging can serve your audience, boost your Search Engine Optimization, and help your business to grow can encourage you to consider blogging on behalf of your business. Today, we’re excited to share more about blogging for SEO!  Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠ of ⁠⁠⁠⁠⁠⁠⁠⁠⁠With Gra...

Though there are a variety of ways to create detail and texture within a web design, one way to do so is through video content – whether through a full-length brand video, video clips, or even GIFs used for movement within your web design. Today, we’re exploring whether video content could elevate your web design — and our recommendations for gathering meaningful, value-adding video content.  Host...

Behind a conversion-driven website, you’ll likely discover a great deal of purpose and structure — a web design rooted in connection, expertly-designed to lead visitors toward choosing your services or products. That’s why, today, we want to share your checklist for a conversion-driven website… actionable ways to ensure your website is truly designed to guide your visitors from simply learning abo...

For today’s episode, we’d like to focus on common SEO mistakes you can avoid. That way, as you examine your SEO practices, you can assess your approach and ensure you are successfully and properly equipping your website to be discovered.  Hosted by ⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠ of ⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠ , a chart-topping small business marketing pod...

When you hire a professional designer to create your brand design on behalf of your business, chances are, you’ll come away with a wide variety of resources to equip you to successfully use your brand design cohesively throughout your business — resources like your brand files in all of your brand colors and diverse file types, your brand manual, and more. Once you’ve received all of these resourc...

When you’re considering hiring a professional web designer, you may be wondering what to consider — or how to approach your decision overall. So, today, we’re sharing 3 considerations for hiring a web designer! Hosted by ⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠ of ⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠ — ⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠ , a chart-topping small business marketing podcast, equips you to build and grow your...

A purpose-driven brand design — something we define at With Grace and Gold as a primary logo design, secondary logo designs, pattern or texture designs, a color palette, and font styles — can elevate your business overall, help you to more seamlessly connect with your preferred customers, and help your business to stand out among competitors. So, what can make your brand design truly effective? To...

We're sharing 10 ways to update your website with intention. That way, if you have a spare moment to work on your business, and you’d like to update your website with purpose, you can do so knowing your website is working effectively on your behalf — helping you to better connect with your visitors and grow your business. Hosted by ⁠⁠Kelly Zugay⁠⁠ of ⁠⁠With Grace and Gold®⁠⁠ — ⁠⁠The Brand It,...

Whether a small business is seasonal and naturally experiences busy seasons and slow seasons — or whether those peaks and valleys happen more organically or unexpectedly, our hope was to create as much financial consistency and predictability as possible. I’m excited to share a few ways to generate revenue more consistently in your small business — creative ways to strengthen and expand your small...

For busy small business owners, automations can make a meaningful difference in maintaining better organization, serving clients effectively and efficiently, and creating smooth, streamlined processes overall. We’re sharing 5 automations to create within your business — and the systems we recommend for doing so! Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast , a cha...

Over the years, you may have noticed fellow business owners using their Instagram bio link to link to third-party apps like LinkTree, Tap Bio, or Taplink. Maybe you’ve considered using a third-party app to house your own links, too. However, there are Search Engine Optimization-friendly options we believe are worth exploring as alternatives to these third-party apps — and that’s what we’re explori...

Giving feedback matters for a variety of reasons. In the case of hiring a brand or web designer, by giving feedback, you’ll feel engaged in the design process. You’ll fully experience the collaborative, communication-driven process your designer has created. And you’ll give yourself the best chance of coming away with a final product you love and feel proud of. Hosted by Kelly Zugay of With Grace...

We're sharing what we’re really thinking when journeying through the brand and web design process with our clients — so perhaps, as you journey through your upcoming design process with a professional designer, you can do so with peace of mind.  Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast , a chart-topping small business marketing podcast, equips you to buil...

Having a curated, pared-down web design equips you to more clearly showcase your approach and expertise, more effectively connect with your preferred clients, and more seamlessly guide your visitors toward confidently and easily booking your services or purchasing your products. This week, we’re excited to share how your web design needs less than you think — 5 ways to curate and pare down your on...