Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold

Last week, we began a new 3-part series called “The Small Business Owner’s Guide to SEO.” Last week’s episode, Part 1, shared a foundation of information about Search Engine Optimization — answering questions like “What is SEO?” and “How does SEO work?” This week, we’re going to explore actionable ways to build and enhance your SEO within your website — ways the details of your web design and your...

Part of building a strong foundation for your small business is having a purpose-driven brand and web design to communicate your expertise, connect with your audience, and to grow your business upon. One way to ensure your website is working on behalf of your business is to be mindful of Search Engine Optimization, or SEO. Over the next 3 episodes, we’re going to explore Search Engine Optimization...

In Episode 009, we shared 5 tips for better client communication — ways to educate, serve, and guide your clients through your unique process and experience. But what if you hire a professional brand or web designer — and you become a client? How can you ensure you journey through a seamless process and come away with a brand or web design you love? Today, we’re sharing tips for communication with...

Over the years, the role a website can play for a small business has changed and evolved. In the past, you may have perceived your website as a place to showcase your products and services — what you have to offer as a small business. Today, though, you may see your website as the visual foundation from which your small business can grow and succeed — a connection-driven resource for your visitors...

Pursuing professional design for your small business can seem like a big undertaking. Maybe you’ve never worked with a professional designer, and you aren’t quite sure what to expect. Maybe you don’t have a specific vision in mind, and you’re feeling unsure you’re ready to pursue professional design. Today, I want to share 3 misconceptions about professional design — or working with a professional...

Increasing the number of quality visits to your website and keeping your visitors engaged can serve your business in a variety of ways — boosting brand awareness, connecting you with your Ideal Client, and enhancing your Search Engine Optimization. Over the past couple of episodes, we’ve focused on keeping visitors engaged with your website — but what happens if the first impression they have of y...

Keeping visitors on and engaged with your website matters for a variety of reasons. Learning more about your business, products, or services can help visitors to form a meaningful connection with your business — or even help your website and business to be perceived as a dependable, go-to resource in your field. So, today, let’s explore 5 ways to keep visitors on your website — five actionable way...

The traffic you bring to your website matters for a variety of reasons. Not only do we, as business owners, want our prospective clients to discover and explore our website and our business as a whole — but website traffic can also lead to increased brand awareness and help boost Search Engine Optimization, too! Today, we’re going to explore 5 ways to increase traffic to your website — so your onl...

When we look back on the variety of business decisions we’ve made over the years, we often find ourselves saying, “We wish we would’ve pursued this sooner!” From hiring a videography business to create a brand video about our business to hiring a social media marketing company to create social media ads for our business — we realized our own fears and our own lack of information had been holding u...

To decrease overwhelm as a new season approaches, I want to share a few ways to prepare your website for a busy season. As you serve your clients and send more prospective clients to your website, it’s essential to ensure your website puts your best foot forward — equipping you for success in the seasons beyond busy season. Helpful Links : Podcast Show Notes : https://withgraceandgold.com/category...

A few weeks ago, we began a podcast series called “ Beyond Your Brand ” through which we’ve explored how to create a purposeful, connection-driven brand — and how to use your brand successfully in the future to create brand awareness and to grow a successful small business. Today, we’re recapping the main takeaways from our Beyond Your Brand Series — and sharing 3 additional action steps you can t...

Today, we want to explore versatility — how your brand can be designed in a way that doesn’t limit your business, but instead, can be designed as a foundation from which your business can grow and change. So, whether your business currently has a few unique facets — unique offerings — or you simply want to ensure your business has room to grow and change in the years to come, today’s episode is fo...

Last week, we kicked off a brand new podcast series called “Beyond Your Brand” where we began to discuss the ways you can build upon your brand design not only to strengthen your brand — but also to create a more successful small business. In last week’s episode, we focused on creating consistency — the idea of successfully carrying your brand design through every touchpoint or facet of your small...

When you think of your own business and brand, chances are, you know having a polished brand and web design is one thing — but successfully using your brand and web design is another. Today, we’re kicking off the start of a new podcast series — Beyond Your Brand — and exploring the ways you can use your brand and web design successfully in order to grow your small business. Helpful Links : Podcast...

BONUS EPISODE : Today at With Grace and Gold, we celebrated the arrival of our all-new service: Our Semi-Custom Brand Design Experience , an approximately-1-week design process, through which you’ll come away with a customized brand design — a polished, elevated, and cohesive brand design you can seamlessly carry throughout each area of your small business. Helpful Links : Podcast Show Notes : htt...

Nearly every part of running our small business is done online — and maybe the same is true for your small business, too. We communicate with our clients via Zoom and email, we share about our business through our website, social media marketing, and email newsletters — and we rely on our online presence to communicate on behalf of our business, to engage and serve our audience, and to grow. So, t...

If you were to ask us what we believe has made the biggest difference for the growth of our small business, we’d say trial and error — being open and willing to make and test small adjustments to our business on a regular basis. Whether we’re adjusting our client experience and process, or we’re exploring new ways to communicate our message — a willingness to acknowledge our current solution may n...

When I say the word “conversion” what comes to mind? Over the years, conversion has become a buzzword in small business and small business marketing — but what does conversion mean, and why is conversion something you should be thinking of as a small business owner? In marketing and web design, the definition of conversion is: “When a website visitor completes a desired goal.” Therefore, a convers...

We wholeheartedly believe in the power of professional web design — how your web design can form a meaningful connection with each visitor, how your web design can seamlessly lead and guide visitors toward the products or services aligned with their needs, and how your web design can truly work on behalf of your small business, even beyond your business hours. Today, I want to explore 3 misconcept...

With the foundation of your brand and web design in place, what are some other ways you can enhance and elevate your web design? Today, we’re exploring 3 website add-ons to elevate your small business: to better serve your website’s visitors and to grow your business. Helpful Links : Podcast Show Notes : https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram : https://www....

In this week’s episode, we’re exploring the pros and cons for including — and not including — your pricing on your website. Just as we share within each episode: Every small business and every field is unique — and our hope through this week’s episode is to simply explore the pros and cons of including and not including your pricing on your website, so you can make the best decision possible for y...

One common question we receive at With Grace and Gold is: When is the best time for me to pursue a new brand for my business? We’re firm believers that your brand should always be working on behalf of your business — helping you to showcase your expertise and helping you to more seamlessly connect with and book your prospective clients. Today, we want to share 5 ways to know you’re ready to pursue...

This week, we did something a little different — and on Instagram @withgraceandgold we asked for your biggest questions about brand and web design. One recurring question we received was about how to make the choice between purchasing and customizing a website template — or pursuing a custom web design . Now, as we always say: There is no one-size-fits-all approach to small business ownership...

We are firm believers that your web design can lead visitors on a journey toward learning about your business, forming a meaningful and trusting connection with you, and ultimately, choosing to hire you or make a purchase from you. We also believe that journey begins with your website’s navigation menu — the resource your website’s visitors will use to explore your website as a whole. Every web de...

For small business owners, having a strong and long-lasting brand can make all the difference. Your brand can help prospective clients form an emotional connection with you and with your work. Your brand can work on behalf of your business — and your brand can serve as a roadmap for the direction you take in your business as a whole. If you’ve found yourself feeling as though your current brand an...