Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold

In the busyness of being a small business owner, there are so many details to consider. From the foundational decisions behind your business, to the ways you want your business to grow or expand in the future — there is so much to consider. Today, we want to share a single approach that changed our business — how we approach our business as a whole, how we determine our products and services, and...

If you’re an avid listener of our podcast, it’s likely you know how passionate we are about the basics — mastering the foundational details of your business, your brand, and your website to create a successful and sustainable small business. We’re firm believers that small, daily actions can lead to big goals achieved. And these core beliefs shape the way we approach both goal-setting and the proc...

If you’re launching a new offering — adding a new service or product to your business — there are essential website updates to make… ways that you can equip your audience to get to know your new offering, and ways that you can uplift a new area of your business seamlessly and successfully. Today, we’re sharing 5 key website updates to make when you launch a new offering. Helpful Links : Podcast Sh...

No matter your type of business, one thing is true: We all need our websites to work on our behalf, and the new year is the perfect season and reason for double-checking that your website is doing what it should… helping to showcase your expertise, helping you to more authentically, confidently connect with your prospective clients, and helping you to grow your business with purpose. This week, we...

From one year to another, we’ve noticed how our clients’ visions and goals have evolved — and therefore, how our approach to web design has changed and evolved, too. This week, we’re sharing 3 web design predictions for 2022 — a few overarching approaches we foresee for web design in the year ahead. Helpful Links : Podcast Show Notes : https://withgraceandgold.com/category/podcast/ With Grace and...

As 2021 comes to an end, you may be thinking about the ways your business can change, evolve, or grow in the new year. Whether you are on holiday break, taking a week away from your business, or you’ll be doing your business housekeeping in the beginning of 2022, I’m hopeful that today’s recommendations can play a role in your planning for the year ahead. Helpful Links : Podcast Show Notes : https...

For small business owners — particularly business owners who depend upon their website for sharing their expertise and booking new clients — web design can make all the difference in how your prospective clients perceive you. Today, I’m sharing 5 ways to showcase your expertise through your web design so you can ensure your website is working on your behalf to help you to book clients!  Helpf...

At With Grace and Gold, your brand is determined using a blend of your values and approach as a business, our expertise, and your goals. As your designers, we create visuals and communicate visually on behalf your business — ensuring your brand effectively, clearly, and confidently communicates your values and approach — and lays a foundation for your growth and success. Today, we’re sharing 5 que...

Whether you pursue a custom brand and web design experience, or you choose a customizable Showit website template — a Blog design is always a valued piece of each design we create at With Grace and Gold. Maybe blogging isn’t yet part of your small business marketing strategy, or maybe you aren’t quite sure how blogging can play a role in your small business. Today, we’re exploring how your using b...

Diversifying your offerings can serve as a meaningful way to strengthen your business, to serve your audience’s varying needs, and to grow your business in a well-rounded and comprehensive way. The question is: How can you ensure your web design — the online home for your business — is showcasing your multifaceted business in a purpose-driven, conversion-driven way? Today, we’re going to explore w...

The holiday season is officially here! It’s the week of Black Friday, which can be a busy, exciting, and even overwhelming season for small business owners. Today’s episode is all about 3 foundation-building actions for success in 2022. Even if you’re focused on Black Friday, it’s likely the following weeks will be about buttoning up a few details within your business and ensuring you’re putting y...

With 2022 just around the corner, I wanted to use this week’s episode to reflect on the changes we’ve made at With Grace and Gold in 2021. The beauty of small business ownership is always being able to grow, change, and evolve the more you learn and the more you explore — so today, I’ve rounded up the changes we’ve made at With Grace and Gold… a few which even surprised me! Helpful Links : Podcast...

Whether you’ve been in business for 1 year or for 10 years, it’s likely the web design you have today isn’t the web design you started your business with. Maybe you’ve customized a template, and today, your web design looks nothing like your originally-chosen design. Or maybe you’ve worked with a professional designer, and over time, you’ve added, removed, or rearranged certain details. If you wan...

When you’re a small business owner, your website can truly serve as the foundation from which your business can grow — it’s a place where you can educate your visitors about who you are, what you do, who you serve, and what sets you apart from others in your field. It’s a place where you can build meaningful connections with your visitors and more effectively sell your products and services. Today...

In a creative community with so many options to choose from, choosing a website template can be daunting. If you like a website template, what will it look like when it’s customized for your business? Will your chosen website template work well for your needs and goals? This week, we’re sharing how to choose and effectively customize a website template so it aligns with your business, vision, and...

If you’ve ever found yourself thinking, “I don’t know what I want my brand or website to look like — so I’m not ready to hire a designer” today’s episode is going to explore common misconceptions and share what is actually needed begin your brand and web design process at With Grace and Gold… and perhaps at other design businesses, too! Helpful Links : Podcast Show Notes : https://withgraceandgold...

Copywriting refers to the wording or writing used within your web design. Copywriting can be composed to inform visitors about your business, to create brand awareness, and to market your business. In the end, the goal of copywriting is to guide your visitors to take action — perhaps to continue exploring your website, to contact you, or to take another kind of action you’ve determined. Simply put...

If you’re connected with us on social media, you may know that on Friday, October 1st, we celebrated our 7-year business anniversary at With Grace and Gold! And we celebrated by sharing a new web design of our own — a complete redesign of With Grace and Gold. So, today, I want to share a behind-the-scenes look at our new web design… how we determined a new web design was necessary for With Grace a...

This week’s episode is Brand It, Build It’s 80th episode - and we can hardly believe how quickly the past 20 months have gone! Today, I wanted to share a round-up of Brand It, Build It’s most -listened-to episodes: 5 episodes worth listening back on, for actionable ways to grow your small business! In addition, be sure to stay tuned until the end of this week's episode for an exciting announcement...

Pursuing a new brand design for your small business can feel like a big undertaking. What should your brand design look and feel like? What colors or patterns are right for your business? Luckily, when you hire a professional brand designer, your designer will likely gather your vision, goals, and preferences in order to carefully create and present a purpose-driven brand design for your business....

It’s likely your small business is one of many in your field — which, at first, can feel overwhelming. But if your web design is rooted in purpose and connection, your online presence can help you to seamlessly connect with your visitors and grow your business. With so many small businesses your audience could choose from, it’s essential for your web design to truly work on behalf of your business...

Behind-the-scenes at With Grace and Gold, we’re currently working on a new web design of our own, with hopes of debuting our updated online home in Fall 2021. As we redesign our website page by page, we ask ourselves a series of questions — questions to help us approach the design process in a purpose-driven way. Whether you’re redesigning your website on your own, or you’re considering hiring a d...

Though social media marketing can make a major difference for small businesses, one tool we’ve really valued using in tandem with social media marketing is newsletter marketing or email marketing. The reason being: As social media marketing changes and evolves, our newsletter is something we can manage and grow — independent of the ever-evolving social media landscape. Today, we want to share an o...

How does your website become a resource you can use to grow your small business? Beyond having a strong, purpose-driven visual foundation through your brand and web design — monitoring your website analytics or the ways in which your website is being used by your audience can make a big difference. Today, we want to share what website analytics are and why they matter. Helpful Links : Podcast Show...

Two weeks ago, we began a new 3-part series called “The Small Business Owner’s Guide to SEO.” Part 1 shared a foundation of information about Search Engine Optimization — answering questions like “What is SEO?” and “How does SEO work?” Part 2 shared ways to build and enhance your SEO within your website — ways the details of your web design, and your website as a whole, matter. So, today, in Part...