Brand In Motion

In this conversation, Melissa Artlip, the marketing manager of global brand at Bobcat, shares insights on the challenges and strategies of managing a global brand. She discusses the importance of adaptability in both parenting and marketing, the significance of relationships in effective communication, and the need for a cohesive brand strategy that resonates across all levels of the organization....

In this conversation, Heather LeMoine, the marketing and research manager for North Dakota Tourism, discusses the unique challenges and opportunities in marketing a state with a lean budget. She emphasizes the importance of creativity, collaboration, and community engagement in promoting North Dakota as a travel destination. Heather shares insights on how her team leverages data to inform their st...

In this conversation, Eric Piela discusses the concept of brand perception, emphasizing that a brand is defined by how others perceive it when the brand is not present. He highlights the importance of aligning internal business identity with external perceptions and the significance of measuring brand value in relation to the stakes a business sets for itself.

In this conversation, Brock White discusses the challenges of effective communication within the community, emphasizing the need for multi-channel outreach to ensure that important information reaches the public. He highlights the importance of promoting community initiatives to avoid them going unnoticed.

In this conversation, Maartje Murphy emphasizes the importance of transparency and storytelling in business, particularly in the food industry. She discusses how sharing the origins and stories behind products, like gelato, can create a deeper connection with customers and enhance their overall experience. By highlighting the journey of the product from farm to table, businesses can engage custome...

In this conversation, Ashton and Eden discuss the challenges and transitions Eden is facing as the interim marketing director at Visit Minot. They explore the balance between personal life and professional responsibilities, the importance of community engagement, and the strategies Eden implemented to enhance marketing efforts. Eden shares her insights on leadership, the significance of making oth...

In this conversation, Ashton and Dustin Monke discuss the critical role of visibility in product sales, emphasizing that customers need to see and experience a product to appreciate its value. They explore various strategies for effective product demonstration, the importance of building customer trust and engagement, and the necessity of feedback and iteration in product development.

In this engaging conversation, Daniel Gannarelli, Chief Revenue Officer of the Theodore Roosevelt Medora Foundation, discusses the marketing challenges faced by the foundation, strategies for attracting visitors, and the importance of in-person experiences. He shares insights on community engagement through impactful events and emphasizes the need for continuous feedback from customers to improve...