Brand Growth Heroes

In the latest episode of Brand Growth Heroes , Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for its high-quality, healthy, and convenient frozen meals that taste amazing! At just 21, Craig launched GSN with a bold vision, growing it into a multi-million-pound business—all without any external fun...

In this latest episode of Brand Growth Heroes , we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely. Since we last chatted to Ben on the show, Tony’s Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa...

In this latest episode, we’re diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £50M business (number two in the market) and designing and building his own 55,000 square foot factory, Scott’s story is a testament to resilience, innovation, and an unyielding passion for bees and bus...

We are thrilled to welcome back Irish entrepreneur Gary Lavin, the founder of VITHIT Drinks. VITHIT is brand that’s seen incredible growth in recent years, establishing itself as a leader in the vitamin water in the UK and Ireland. With an £80 million run-rate in 2025, and multiple international markets, VITHIT is now a global player to be reckoned with. But, like so many others, the real story he...

VITHIT : This episode is the first in a 2-part series where we dive deep into the journey of the leading vitamin water in the UK and Ireland, through the eyes of its Irish founder, Gary Lavin. VITHIT is a brand close to my heart, because the branding was designed by my truly talented brother and best friend, Dave of Dave Fitz Design , a boutique brand design agency in Dublin. VITHIT  is a great ex...

Ever been embarrassed at the till buying condoms?!  This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category. Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, althoug...

We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes.  Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one! Barney's story shows that success...

In this latest episode of Brand Growth Heroes , Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month. Ruby’s background...

Listen and learn from Joanna Jensen , the founder of Child's Farm! This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema. Created in 2010, Childs Farm was the number-one brand in the category by...

$500M: OLIPOP explodes the USA Soda Market Join us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival. OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has successfully persuaded consumers to swap out s...

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in Tesco If you’re ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you. Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first taste...

Episode 69: Freja Foods, Founder Ed Armitage How to Hit a £10m Run Rate in 3 Years! In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth , who shares the secrets behind his award-winning, digital-first, scaling food business.  With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in ju...

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success' In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods, learn: The three reasons that Fuel10k was the perfect fit for Premier Foods already impressive national brand portfolio It Fuel10K 10 years to get to £10 million in revenue but 2.5 years to do t...

Are you curious to know what it's like for a founder in the week before a sale of their business? ➡ If you're building your consumer packaged goods business with the hope of one day selling it, and if you've ever wondered what it would be like to sell your branded business, then you've got to listen to this. Last week, FUEL10K (protein breakfast range) was sold to renowned UK CPG business Premier...

COOK is an award winning frozen meals company based in the UK.  It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities.  Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers! Founder Ed Perry tells me how he has managed to keep the business 100% privately owned,...

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006. Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them! A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and...

" What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?' Subscribe now by hitting the follow button beside Brand Growth Heroes on your podcast...

ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten.   Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model. ODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their...

Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co . YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following: Your name Your brand website and Instagram handle A quick outline of...

 As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours? Follow Brand Growth Heroes here on Instagram , Tiktok , Linkedin I certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result,  I created a shared field sales team with Innocent France for the French market, and it w...

Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic ...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into this rescue deal. All the latest insider info is right inside this episode, along with some invitations to suppliers to join Planet Organic on their new journey, as well as information on Renée's up...

Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake?   Simona Deifta , female powerhouse and founder of the brilliant sauces and dressings Nojo London , shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon. YOU can be featured on Brand Growth Bloopers! Ju...

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival! If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following: Your name & email address Your brand website and instagram handle A quick outline of your brand growth blooper, f...

Perfect Ted , the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den. What's more, they'v...

Mid-Day Squares is the Canadian functional chocolate sensation that EVERYONE in the food and drink industry is talking about. Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast Follow Brand Growth Heroes on Instagram , Tiktok , Linkedin Launched in 2018, this family-led business is planning to disrupt...