Brand Growth Heroes

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT! From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day...

Bold Bean Co is doing team and culture differently. In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK and quite a few other countries. They want their team's motivation to be powered by the business mission , and as this is key it's important to them to allow their team to work their jobs around their...

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the absolutely brilliant and hilariously honest Juliet Barratt, co-founder of the category-defining sports nutrition brand, Grenade . Juliet shares the fab story of how she and then-partner Al Barrett to...

From Solo Hustle to Remote Rocketship: How Tonic Health Built a Team to Scale In this 5-minute power-packed short, handpicked by MKJ Ignite, we hear how Sunna Van Kampen, founder of Tonic Health scaled from a solo founder to a fully-fledged team— all while navigating the chaos of COVID . Hear how Tonic health built their TEAM and CULTURE: - Hiring a full leadership team across ops, finance, sales,...

Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week =  better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide....

In this episode of BGH SHORTS: The People Series , the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it. David Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP’s explosive growth - growing from an unlikely pa...

In this episode of Brand Growth Heroes , Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years:  the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business  big fish®. Fiona first met Perry in 2006 during her time heading up Gü France, and this conversation is full of the same sharp insigh...

Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!! We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your journey!! Amelia makes the point that this win is not just hers, but that "it belongs to every single person who believed in the bean revolution: 🏆 The Bold Bean Co | B Corp™ team who've hustled relentl...

Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience. In this episode of Brand Growth Heroes , Fiona sits down with Josh White , co-founder of Cano Water , a brand that’s not only challenging the status quo of the bottled water industry but also reshaping it entirely. It all started with a...

In just 5 mins, get your dose of insight and inspiration from Perfect Ted' s co-founder Marisa Poster , and their brilliant Head of Sales, Shani Higgs ! From the early grind of cold emails and constant rejection through post-Dragons’ Den momentum to scaling a £ 30M+ brand with just a 30-strong team, Marisa and Shani open up about how they’re building a really special team culture, as well as the g...

What’s the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both? BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth...

In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely, reveals: Why out-of-home is Tony’s secret weapon How their sales team of 30+ is structured to drive growth A surprising revenue stream that’s doubling year on year If you want to gobble up even more insights, don’t forget to like, follow, or subscribe Brand Growth Her...

In this latest Brand Growth Heroes podcast episode, we’re talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health , the #1 kefir brand in the UK - recently bought by MULLER! Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in natural gut health, and the results speak for th...

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier! Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business. There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses It's even tougher to f...

If you’ve ever wondered how to transform a niche idea into a mainstream success, this episode is for you. In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster , one of the brand’s three co-founders, and Shani Higgs , their brilliant Head of Sales. Since their last appearance on Brand Growth Heroes , Perfect Ted has se...

What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'. With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale. Thanks again to...

What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience? In this latest episode of Brand Growth Heroes , Fiona Fitz is joined by Sunna van Kampen , the founder of Tonic Health , the UK’s fastest-growing vitamin brand. With a run rate of £6M and growing exponentially , Tonic Health is revolutionising the suppleme...

David Lester, Olipop On Why Founders Must Convince People To Do Unreasonable Sh1t!  Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business. There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses It's even tougher to find that magic mix of mindset, experience and soft s...

Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK. In this episode, we’re getting behind the scenes on how they've driven growth: fro...

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business. There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values. And the proces...

If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer? In this episode, we discuss mergers and acquisitions with Charles Lanceley, Managing Director of Alantra's consumer team. Alantra is a leading investment bank specialising in consumer brands.  Charles has worked on major deals, inclu...

Did you know that 1 billion women globally are menopausal at any given time?  Yet, until recently, the retail industry has largely overlooked this audience.  Well....that’s all about to change! In this episode of Brand Growth Heroes, we explore the groundbreaking work of GenM, the menopause partner for brands and retailers, and its mission to reshape how women shop for menopause-friendly products....

A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review! This tiny gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. We see every new follow and read every review so thank you in advance! =======================================================...

Scaling a CPG brand isn’t just about great products and standout branding—it’s also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of Brand Growth Heroes , Fiona Fitz sits down with Phil Hails-Smith and Paul Chiappe, managing partners at corporate law firm Joelson, to cover the legal essentials every CPG founder needs to know. With...

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years, and the company has doubled its revenue to £30 million.  Bold innovations, a revamped product range, and strategic market expansion have powered this...