Brand Clarity

Podcast  Summary: Before you start any business you need two things, a good CPA and a great attorney. Whether you are dealing with a wage-and-hour claim, negotiating a lease, entering into a franchise agreement or dealing with a vendor dispute, you are going to need an attorney. On this episode, Brian Seitz explains why the best time to find a good attorney is before you have a deadline or pe...

Podcast Summary: In this episode, Jordache Johnson discusses how NFTs are a business asset. He became an early adopter of NFTs to be at the forefront of this emerging digital investment. Listen in to learn the basics of how NFTs function and how they can benefit your business. Key Ideas: Creating original NFT's allow people/businesses to make royalty fees. NFT's are a business asset. NFT’s come wi...

Podcast Summary: Do you know the difference between organic marketing and paid advertising? Organic marketing consists of the ‘free’ tactics you use, like posting on social media or having a blog. Paid advertising is simply any marketing tactic you pay a fee to run. They both have a place in your marketing mix, but when you use them together, they have the power to ignite your marketing efforts. R...

Podcast Summary:  In this episode, Chad Harrison and Michael Hutchins speak about their roles with Brand Authority. They coach franchisees on how to set up a franchise and ensure they have all the information needed for success. Listen in as they walk you through some valuable information you might need when starting a franchise.  Key Ideas:  They have a five-week introduction befor...

Podcast Summary:  Ever wonder how to grow your franchise? In this episode, I speak with Luke Frey with Bella Vista Executive Advisors, LLC. He is a coach for franchise owners and helps franchise owners develop their CEO skills to run a successful franchise. Key Ideas: Franchisees are CEOs. Growing a successful franchise with over 20 years of experience. How marketing can affect your franchise...

Podcast Summary:  If you have an e-commerce business, do you think traffic is your company's number one need to increase sales? Listen to my conversation with Dawn Sinkule, Founder of Digital Dawn. She talks about website optimization, pop-ups on websites, how fast your checkout is, the significance of mobile-friendly websites, Tik-Tok, and organic reach through social media.  Key Ideas:...

Podcast Summary:   Ever wonder what a franchise model is? A franchise is a joint venture between an individual and a franchise. The franchise sells the right to use its name and idea. A franchise has multiple locations or is locally owned and independent. Today I talk about what a franchise and emerging franchises are. I explain the importance of having a local presence in the community....

Podcast Summary: Sharika Kellog is the owner of 25/8 mom. She is a business creation strategist for women. During our conversation, we spoke about being a single mother and how being your own boss can be a great decision in circumstances like this. We touch on some tips on how to start your business the right way and how it’s possible for you to create your own.   Key Ideas:  Creating a...

Podcast summary :  I speak with Laurie Crammer, Executive Director of the Autism Society of Greater Akron (AGSA), regarding their re-branding and exciting new resources coming soon. We talk about the difference that ASGA makes in the autism community.  Key Ideas:  How re-branding gives you a better definition of business  Defining your mission statement and its importance &nbsp...

Podcast Summary: I spoke with Kristen Westcott about how you can discover your voice and how your unique quirks can make you stand out. There are methods for identifying your natural voice, tips for overcoming your voice, and the best way to write in this episode. Key Ideas: Find your voice that fits your personality. Outsourcing your copywriting where your voice still can be heard Recognize your...

Podcast Summary:  There are plenty of ways to be creative when it comes to your corporate marketing. Creative marketing can help your brand and franchise stand out from your competitors. Check out the blog post if you prefer reading: Here Key Ideas: How to find inspiration for your team Creative marketing needs to be on point with your brand  Define how you can get creative: testimonials...

Podcast Summary:  I have a guest, Chad Wilson owner of Engage Virtual Range located in Medina Ohio, and Avon Lake Ohio. We discuss finding how to create an emerging franchise plan, the importance of the process, and why marketing is essential for franchises. Key Ideas:  How to start up a franchise and build a plan. How to understand the power of marketing to gain local visibility. How to...

Podcast Summary:  Franchise owners often believe they are tied to corporate guidelines. Find out how a marketing consultant can help you overcome the guidelines and increase your local presence. Read more. Read more   Marketing consultants, or agencies, can oftentimes help businesses in a variety of ways: Key Ideas:  Expertise and experience   Cost Savings and subcontracto...

Podcast Summary: Local networking events are important for any business. It should be incorporated into your marketing. These events apply to any business, not just franchises. Listen in as I walk you through five essential steps to help your business grow and succeed. Read more here   Key Ideas:  Connect with your local Chamber Prepare in advance Go alone Listen to the other person&nbsp...

Podcast Summary:  On today’s podcast, I had the pleasure to speak with Katy Fuerst, Executive Director at Feeding Medina County, a non-profit organization. Even non-profits need marketing! Listen in as we talk about how non-profit are stereotyped and overcome the stigma.  Key Ideas:  Stereotypes of non-profit  How one wears many hats in a non-profit  The 10-year growth of...

Podcast Summary : Today, I talk about the purpose of hiring a marketing agency and how it can help grow your business. Listen in to learn what platform ranked number one in search and blew google out of the water! Read more here   Key Ideas: How to put a plan into action What are your goals?  Tracking the data and trends What is the deciding factor in knowing why you should work with a M...

Podcast Summary: I talked with Tarah King on Today’s podcast at Thrive Peer Recovery Service. She is their PR and Marketing Manager based out of Ohio. Recently they did a rebrand, and we worked together on their logo and colors. It was an exciting journey to pick colors that had meaning for them and their services. Key Ideas: Rebranding and keeping your brand equity Logo - Mission and values When...

Podcast Summary: Happy New Year! In today's podcast, I talk about Content Writing and how to create your voice. Knowing your audience and what will resonate with them will help you hand it over to an agency, or do it yourself. You will want to build a foundation of what to say, not say, and mission. From there, you can use this voice in all areas of marketing. Read more here Key Ideas:  ...

Podcast Summary:  In today’s podcast, I have the pleasure to talk with Amy Williams from Afficient Consulting. We discuss reasons why you should set up procedures for your business and why you should treat your business as if it were one of your clients. Key Ideas: Documenting your procedures Outsourcing or automation Treat your business as a client About Amy: Amy Williams, CSEP has a passion...

Podcast Summary: In today’s podcast, I am going to talk about my favorite local businesses. I live in the Cleveland area, and I'm talking about the best businesses and organizations of 2021. I discuss some great ways to give back to your community and support locals this holiday season. Read more   Key Ideas: Giving Back Supporting your community Making connections Building a tribe Showing up...

Podcast Summary: On today’s podcast, I had the pleasure of talking with Clarene Mitchell. Clarene is the owner of TCM communications, a social media branding firm where she helps entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. Listen in as we cover some of why LinkedIn is not just for job seekers and how it is different from other platforms. Key Ideas: Suppor...

Podcast Summary: Are all the branding gaps in your business complete? Your logo, colors, fonts are all the essential things that make up your brand. Find out in today’s podcast if there is something you can do to bridge the gap in your brand. Read more here Key Ideas: Building the gap in your branding Your branding book to showcase Strategy Business owners come to Visions2images knowing that they...

Podcast Summary: Do you ever wonder if having an email list is essential for your business?  Today I talked with Brittany Long on the importance of having a list and why it can only help your business. It's never too late to start setting up your systems.  Key Ideas: Automate Email sequences/strategy Nurture your audience Additional Sales  About Brittany: Brittany is an email market...

Podcast Summary:  November is just around the corner, and it’s time to ramp up your holiday marketing excitement. Today, I have a few tips that you can choose to help increase your brand visibility for the holidays. To read more about this episode, click here. Key Ideas: Facebook groups Educate Facebook Ads Share content Local events Susie Liberatore is the owner, and Art Director, of Visions...

Podcast Summary: How do you talk to yourself, and what is your mindset? Today I spoke with Sarah Nemecek, she coaches women entrepreneurs on their money and mindset in business and life. Are you truly clear on what you want in your business and life? Listen to today's episode to see if you can move out of the box mindset. Key Ideas: Your mindset How coaching can help your business Getting out of y...