Brand Builders Lab with Suz Chadwick

2023 has been a year of ups and downs and for a lot of business owners, sales have been hard.  When that happens we need to dive in and see how we can communicate what we offer, the value we bring, and how we work with our clients in a better way.  Today I'm sharing 8 questions that you can ask yourself to see if you can start to get those sales flowing to you again.  Be sure to check out the show...

I had grand plans for episode 300 that didn't eventuate because I couldn't decide what I wanted to do and that's okay. I might buy myself a massage and a glass of champagne and cheers myself. So in today's episode, I thought I'd reflect on 6 years of the podcast, 300 episodes and a reflection on 8 years in business. We'll chat about: The important lessons I've learnt from my eight years in busines...

Today I'm chatting with one of my favourite biz friend, Kate McKibbin from Hello Funnels. I think that you always need a few friends in business whom you can talk all things biz plus the other things you love, like Sex & the City and Vampire movies!   In this episode, we talked about: How Kate is on business number three and her evolution in business The things that she's implemented over the...

In this episode, I'm sharing what I would do if I was starting a business today (because I am).  So whether you are thinking about starting a business, or whether you are already in business, these are some of the things that might help you to continue to build and grow. We'll chat about: Strategies and thoughts about how I'm going to build the business The reasons for starting my new business BVC...

I've been thinking about ambition versus ease in your business. Can you have both? What does it look like? What happens when you want big things, but you're not sure? You want the life that goes with kind of striving for those big things.  In this episode, I'm sharing some conversations I've been having within my community about how ambition and ease can coexist in your business.    Contributors -...

Let's be honest, the market is shifting and changing quicker than a horse bolting out the gate and we have to keep up with this ever-changing market.   This week I'm sharing 4 key things that I'm focusing on in my business when it comes to my messaging and maybe it's something for you to look at if you need to update your messaging.   In this episode I'm sharing Understanding your client's buyer t...

This week we dive into the big question, why are you making it hard for clients to pay you?  Recently, I really wanted to work with somebody and I couldn't find a way to grab them for, like, an hour and so this episode comes off the back of, why is it hard for me to give people money? Are you making it hard for your clients to give you money? Are you leaving money on the table when you could creat...

This week we have a special guest social media strategist Amanda Kohl to talk about creating an Instasite.  The Wolfe Co serves as a home and community that amplifies and educates business owners, supports growing brands, and connects industry experts.  We talk about: Amanda's journey with social media The importance of building relationships and word of mouth referrals The ins and outs of an Inst...

This week we dive into the powerful tools that can help manage your mind. We discuss how our brains tend to look for evidence to reinforce negative thoughts and how negative past experiences can influence our beliefs in the present. It is crucial to remind ourselves of positive experiences to reinforce positive thoughts. We explore the example of someone hesitating to put themselves online due to...

This week we're talking about the hottest new social platform - Instagram Threads In this episode, I'm sharing my reflections of the last week and how Threads has exploded onto the scene now with over 90 million users. I'm sharing: What Threads is The do's and don't as I see them right now (which is most likely change) The opportunity for you as a business owner How to think about it without it be...

Today I'm chatting with the ever-fabulous Iolanthe Gabrie, Director of Melbourne-based social media agency Ruby Assembly . She's a senior communications strategist and business mentor, Iolanthe views female business ownership as an essentially empowering feminist act. Iolanthe is a prolific business writer and the podcast of Sell Less, Mean More . Her great loves include Eurovision, oracle cards,...

Every episode is full of value ★★★★★ I was hooked from the first episode. In a few weeks I had binged on almost all of them and signed up for Suz's Bold Business Academy! Every episode Suz records is full of energy, intention and so much knowledge on marketing, mindset, strategy, and more. She’s honest, a bit sassy, and incredibly motivating. This is a podcast I return to again and again because I...

So today I want to talk about what it looks like to shift your business model. The practical elements of it as well as the mindset because I know that it's actually one of the biggest issues that a lot of business owners have. In this episode we'll talk about:  Why its worth considering shifting your business model The pros and cons of creating a scalable mode The mindset you need when shifting Th...

Let's talk about some of the things you can do to keep building your confidence in business as you evolve and grow. I know through conversations with clients and conversations with groups when I speak that confidence is always a big topic - but I want to flip it and say that when we learn to manage our thinking, confidence is a byproduct of that. There are 6 things I want to share with you today....

This week I'm having a fireside change with the lovely Maddy Avery, founder of Birdcage Marketing and Avery Academy of Marketing. With over 15 years' marketing experience, she's a digital marketer, TikTok content creator and business consultant. She's seen the ups and downs of building businesses online and helps business owners and professional marketers future-proof their marketing through funne...

We're on day 5 of building your personal brand and today I'm sharing some of the thoughts you can have when you want to build a personal brand because I know that so often we're the biggest barrier to our success.   Thoughts to have   1) I'm here to share what I have 2) I know this can help my ideal clients 3) my desire to share this is greater than my fear of failure or what people will think 4)...

Today we're on Day 4 of building your personal brand.  If you want to dive into this more then you can check out - Podcast episode #67 Why your Tought Leadership Matters Podcast Episode #129 The 7 Elements of Thought Leadership   When it comes to your thought leadership, it's about being known for something specific.   When I think about vulnerability and being brave creativity, I think of Brene B...

Today I'm sharing a live that I did on IG talking about what it takes to believe that you can have a bigger impact.  We'll dive into: What does having a bigger impact even mean - get super clear on what impact you want to have. Is it with a few people? the country, the world? How will you have a bigger impact?  How are you going to share that message? When will you do it?   If you want to build a...

Today I'm sharing a live that I did on IG talking about you as the niche when building your personal brand.    Let's work together:  If you want more support to think differently and build your business - join the Bold Business Academy - https://suzchadwick.com/bba   Or if you're wanting to build your personal brand and become a thought leader, apply for the Amplify Mastermind - https://suzchadwic...

Today I'm sharing a live that I did on IG talking about the intentional energy you want to bring to your business.   In this episode, we're talking about: 1. Creating connection over the content - sometimes we put so much pressure on ourselves but let's think about how we can be more human and think about the experience you're creating. 2. Creating dopamine hits for your audience - what content ar...

Today I want to talk about challenging your thinking. I know I talked about getting creative to grow your business but something I want to discuss to really looking at how you're thinking and also how you're assessing the decisions you make right now in your business.   We talk about: How do you shake things up Mindset Alignment Understanding where the attention is and how you can use it to grow y...

In this week's episode I'm sharing a simple way of assessing things in your business. Mind, finding & filling the gaps is something that I've done for years and I think it was a concept I learned when I was working at Deloitte in London. It was a simple way of working. The question that would be asked often is - what's the gap? So when we were reporting back on where our teams were with the work w...

In this episode, we're talking about learning like you're a newbie. I've been in sales, marketing, business and branding for over 20 years, I've had my business for over 8, I've had my podcast for over 5 years now and I'm a big believer in having a simple business.   I shared this with a client the other day that I believe in simple business - that doesn't mean it's easy but you can keep it simple...

Today on the podcast I'm talking about getting creative to generate more business.  Let's talk about getting creative with your offers and just think differently.  The market will always be changing and evolving and you have to do the same.  What does the market look like right now, how does my business look right now, and what can I do that brings those two together in a better way?   Keep speaki...

Today on the podcast I'm talking about shifting your brand position.  When you're looking to shift your brand position there are few key things that you have to do, but I want to talk about what brand position is, the elements of brand positioning and then we'll talk about how to shift yours.  I talk about this in a number of my masterclasses and I give the example of a grey leather pull-string ba...