Branching Out: TreeFork Strategies

Elizabeth Shea chats with Hunter Jensen, founder and CEO of Barefoot Labs and author of The Killer Use Case. Hunter shares his journey from becoming a self-taught programmer to bootstrapping Barefoot Labs over two decades, funding early growth with little more than determination and a handful of zero-interest credit cards before building a thriving company. When growth plateaued, a chance introduc...

Elizabeth Shea chats with David Tobin, Managing Partner of TobinLeff LLC, about how founders can best prepare themselves and their businesses for a successful exit. Drawing on his experience as both a former agency owner and longtime M&A advisor, David explains what buyers are prioritizing in today’s market, including sustainable growth, strong margins, leadership continuity, recurring revenue...

Elizabeth Shea sits down with Salman Husain, co-founder and managing director of Monument Capital Partners, to discuss the evolving M&A landscape for founder-owned government services companies. Salman shares his journey from government consulting into investment banking and explains how his experiences in this sector have shaped his perspective on mission-driven businesses and the founders be...

Elizabeth Shea sits down with Sue Keith, co-founder of Ceres Talent, to share her story of building a specialized recruiting firm and navigating an unexpected path to exit. Sue discusses her unconventional career journey, how she and her partner grew the business organically by reaching key inflection points, and how a chance meeting at a conference led to a successful acquisition by Landrum HR. S...

Elizabeth Shea sits down with Chris Mechanic, co-founder and former CEO of Web Mechanics, to share the story of building and exiting a successful digital agency. Chris reflects on his entrepreneurial beginnings, from an early online venture to launching Web Mechanics and growing it organically over 15 years. He discusses how an unexpected opportunity led to the sale of the business and offers cand...

Elizabeth Shea talks with Houston Goodwin, CEO of Better Impact, about a different approach to growth: entrepreneurship through acquisition. Houston shares how he stepped into Better Impact through a private equity partnership and led the strategic acquisition of Galaxy Digital to expand the company’s impact in the volunteer management space. He walks through the realities of the acquisition proce...

Elizabeth Shea sits down with Wayne Schepens, founder of LaunchTech Communications, to share the story of building a cybersecurity PR firm with the goal to sell. Wayne discusses how he created an agile business and honed a disciplined approach to growth, focusing on recurring revenue, strong margins, a client-centric approach, and a niche market strategy. He walks through how he prepared for an ex...

Elizabeth Shea sits down with Sean Griffey, co-founder and former CEO of Industry Dive, to discuss his journey of building a bootstrapped media company and navigating two successful exits. Sean shares how he and his co-founders left stable careers to launch niche industry publications at a time when investors were chasing "the next Buzzfeed” and why their contrarian strategy paid off. He refl...

Elizabeth Shea sits down with John Burns, founder and managing director at Clare Advisors, a boutique M&A advisory firm specializing in marketing and advertising services agencies. John explains the advisor’s role throughout a sell-side process and shares how the marketing services landscape is evolving as AI capabilities are incorporated into the landscape and the buyer pool is becoming more...

In this episode of Branching Out , Elizabeth Shea is joined by Karl Sigerist, author of Selling Your Canadian Business , a book written for founders contemplating the sale of their privately owned, lower middle market Canadian business. Drawing on decades of experience as an operator, buyer, seller, and advisor, Karl offers nuanced insight into why most deals fail, how lack of early planning can l...

Ab Emam shares how WDG evolved from a single website project for a friend into a full-scale, midmarket agency he deliberately built for sale. He breaks down why founders should plan years before they initiate a transaction, why hiring the right business banker can dramatically change your multiple, and why leadership teams need to keep their eye on the ball long after receiving the letter of inten...

In this episode of Branching Out , Elizabeth Shea sits down with Jim Datovech, former CEO of LKC Technologies, to explore the long road from acquiring a medical device company to refining the product and orchestrating a successful exit. Jim shares how a deal that died at the last minute unexpectedly validated the company’s scalability and paved the way for a stronger deal months later. He offers c...

In this episode of Branching Out , Elizabeth Shea sits down with Andrew Sherman, senior partner at Brown Rudnick, for a candid look at how deals really get priced, structured, and won. Andrew explains why M&A is cyclical, the differences between strategic and financial buyers, why sellers must perform reverse due diligence on buyers, and how to surface the “gold bars in the attic” — the intang...

In this episode of Branching Out , Elizabeth sits down with Bess Winston, the founder of The Winston agency. She talks about how one modest media relations project-turned-campaign laid the foundation for her to meticulously build a nationally respected boutique firm with a powerhouse team before ultimately selling her agency in 2022. Bess shares her journey with the humor and unfiltered honesty on...

In this episode of Branching Out , Allan Klassen, former CEO and managing partner of Albi Homes, shares how he helped turn a Calgary-based luxury home builder into a “niche of one” and a strategic acquisition target which was acquired by Brookfield Residential in 2015. Allan walks through the realities of negotiating with a globally recognized asset management company, keeping a deal alive when it...

In this episode of Branching Out , Ethan McAfee shares how he built Amify from a one-man operation in his Arlington townhouse into one of the largest Amazon agencies in the country, helping major consumer brands with their strategy content, advertising, and supply chain before selling to Cart.com in 2024.  Drawing on his earlier career as an internet stock investment analyst, Ethan explains how ve...

In this episode of Branching Out , Susan Apgood, the former CEO of News Generation, shares candid insights about her journey selling her company in April 2020 in the midst of the COVID lockdown. She opens up about navigating a challenging broker relationship, unexpected cultural clashes between merging teams after the acquisition, and the emotional reality of watching a company you built change in...

In this episode of Branching Out , Jake Bittner, former CEO of Qlarion, recounts his path from co-founding a government data analytics firm to leading it through a successful acquisition by GCOM in 2021. He offers a transparent look at what it’s like to navigate the sale process with private equity buyers, from managing due diligence to balancing emotion with strategy. Jake also reflects on how se...

In this episode of Branching Out , Cary Hatch, former CEO of MDB Communications, opens up about the deals she walked away from, the one that finally felt right, and what it takes to step away from the CEO seat after decades at the helm. She shares how timing, values alignment, and a deep sense of purpose shaped her journey — and offers honest insights into the realities of selling an agency after...

In the inaugural episode of Branching Out , Elizabeth Shea interviews Viraj Gandhi– former CEO and founder of Paradyme Inc. – about his 21-year journey from building a local and state contracting business to leading a major federal contractor acquired in 2024. Viraj shares how an unexpected AI partnership propelled the company toward acquisition and reflects on the complexities of cultural fit, em...