Boutique Practices - Make Money as a Concierge Chiropractor or Physical Therapist

Feeling the pressure to “go big or go home”? In this episode of The Boutique Practices Podcast, Dr. Alex Pankoke breaks down why chasing a seven-figure practice might not be the calling for every woman—and why that’s not small thinking, it’s wise stewardship. She shares her personal story of nearly burning out while trying to scale too soon, the spiritual lessons she’s learned about alignment and...

Girl...It's time to mount up! In this fiery episode, Dr. Alex gets real about the thoughts and beliefs that look holy but quietly choke the fruit God wants to grow in your life and practice. She’s calling out the lies that have kept Christian women in healthcare stuck — the fear of failure, the need for control, the pride disguised as protection — and declaring that it’s time to send those lies st...

Episode: Boundaries & Automations: How Women Build Low-Maintenance, High-Margin Practices Guests: Dr. Alex (host) with Dr. Lauren What we cover: The “second shift” reality—and why boundaries are non-negotiable for women in healthcare Automations that protect your care (not replace it): online booking, reminders, smart “we’ll text you back” replies Creating patient resource libraries (videos, e...

As women in healthcare, we’ve been taught to “do it all.” But what if the model you’re trying to follow was never designed for you in the first place? In this episode, Dr. Alex and Dr. Lauren get real about the difference between masculine and feminine practice styles. You’ll hear: The hidden ways women over-nurture and over-fill in their practices Why most business models were designed around a m...

How Do You Schedule It All? Ever wonder how other women in healthcare manage it all — the school drop-offs, sick days, vacations, and still run a thriving boutique practice? In this episode, Dr. Alex Pankoke pulls back the curtain and walks you through her exact process for building a profitable, part-time, all-cash practice that fits her real life. Inside you’ll learn: How to plan your schedule a...

In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring in patients. You’ll learn: Why social media is best...

In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part of your practice growth, or if you’d rather take a...

Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable. We’ll talk about: The hidden costs of creating endless reels and chasing algorithm changes Why SEO-based platforms like Google, blogging, podcasting, and...

Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free.   So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everything—and before you know it, your message is wate...

When you hear the word systems, do you instantly think “rigid, boring, not for me”? You’re not alone. But in this episode of Boutique Practices, Dr. Alex reveals why systems are actually one of the biggest keys to creating more margin — in your schedule, your mind, your home, and your relationships. You’ll discover: Why margin isn’t just empty space, and how systems create breathing room for what...

People hear me say I see patients for just four hours a week and immediately ask: “How is that even possible?” In this episode of Boutique Practices, I’m taking you behind the scenes — from the crash-and-burn season where I nearly lost my practice to how I rebuilt it with intention, and exactly what my four-hour workweek looks like now. You’ll learn: How I went from 8+ hours/week to scaling too fa...

This Ain’t That This episode wasn’t on the calendar. But I felt an urgency to pause and record a different kind of message — one that may sting a little, but also might be exactly what you’ve been praying for. I’m pulling back the curtain on the why behind Boutique Practices, and the hidden danger I’ve seen in the way so many healthcare providers are building their businesses. If you’ve ever felt...

If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth prefere...

Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed? In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season of calling. You’ll discover: Why many Christian w...

Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations. We’ll share why this clarity completely changes how you market, pri...

In this raw, behind-the-scenes episode of Boutique Practices, Dr. Alex gets real about the five biggest mistakes she made that nearly took down her thriving boutique chiropractic practice — and the one God-given blessing that turned it all around. You’ll hear: How she went from a multiple six-figure, part-time, cash-based boutique practice during the pandemic… to burnout, debt, and misalignment Th...

If you’re a woman in healthcare who feels torn between your mantle as a healer and everything else God’s called you to — you’re not alone. In this episode, Dr. Alex unpacks the non-negotiable that every Christian chiropractor, physical therapist, and healthcare provider needs for a sustainable, purpose-led business: margin. You’ll learn: Why margin is more than just “free time” — it’s breathing ro...

SStarting — or restarting — your practice can feel overwhelming, especially if your life looks nothing like the “conventional” model you see everywhere. In this episode of Boutique Practices, Dr. Alex Pankoke and new co-host Dr. Lauren Collins share their parallel journeys of building boutique practices through moves, motherhood, financial challenges, and unexpected pivots. Dr. Lauren walks you th...

This episode is a special one — we’re introducing you to the newest member of the Boutique Practices team, Dr. Lauren Collins! Dr. Lauren is a seasoned chiropractor, entrepreneur, wife, mama, doula, and micro-influencer who has spent over a decade building and running successful boutique practices. With three businesses, four locations, and a specialty in perinatal, infant, and family care, she kn...

Boutique Practice Secrets: Why Your Calling Isn’t the Same as Your Assignment Show Notes: Hey friend — if you’ve ever felt torn between your mantle as a healer and the rest of your life, this episode is for you. In this first episode back after my year-long “sabbatical,” I’m unpacking one of the biggest lessons God has been teaching me: the difference between your calling and your assignment — and...

Have you ever felt overwhelmed by the demands of your healthcare practice, wondering if you’re doing enough or if you’re truly managing it all? As healthcare providers, we often carry an immense weight on our shoulders—our patients depend on us, our practices need our attention, and our families count on us. In the midst of this whirlwind, there’s a silent struggle that many of us face but seldom...

Deciding to keep going when you’re running on empty can feel impossible, especially as a mom juggling countless roles. We’ve all been there—trying to hold everything together and pushing ourselves past the point of exhaustion. But here’s the truth: burnout is real, and it’s not just about feeling tired. It’s about that deeper, emotional fatigue that leaves us feeling stuck, disconnected, and overw...

Are you feeling disconnected, even though you’re constantly surrounded by people? As healthcare providers, we spend our days helping others, yet we often struggle with a silent battle that many don’t talk about—loneliness. In this episode, I dive into the surprising claim by the Surgeon General that loneliness is now the biggest threat to public health. We’ll explore how this growing sense of isol...

Deciding whether to bring your kids to work, especially in a practice setting, is one of those decisions that can weigh heavily on your mind as a parent and professional. When I first started my journey, I looked up to other practitioners who seemed to have it all together—managing their busy practices with their children in tow, all while radiating grace and composure. It looked like the perfect...

Ever wish you could go back in time and give your younger self some much-needed advice? I sure do! While in chiropractic school, I learned some things the hard way, and there are a few tips I wish someone had drilled into my head.    Looking back, there are 8 things I wish someone had sat me down and told me, lessons that would have saved me a ton of stress and set me up for success much sooner. S...