Boutique Digital Marketing

In this episode we explore the miracle of the Feeding of the Five Thousand in Mark 6:34-44, guided by the wisdom of the Church Fathers Bede the Venerable and Theophylact of Ochrid. We reflect on the Shepherd’s compassion for the crowd, the mystical meaning of the five loaves and two fish, Christ’s divine generosity, the symbolism of the twelve baskets, and the balance of spiritual rest and labor i...

Welcome to Boutique Digital Marketing! In this episode, hosted by Rita Saikali, a marketing professor and founder of Boutique Digital Marketing, we dive into the fascinating world of behavioral change and how it impacts your marketing strategies. 🎯 Understanding Consumer Behavior: Rita explains that consumer behavior is at the core of marketing and encompasses all actions individuals take when co...

🚀 Boost Your Landing Page Conversions with Proven Strategies! 🚀 Are you struggling to optimize your landing pages for maximum conversions? Look no further! In this video, we dive deep into the key elements and strategies you need to implement to create landing pages that convert like crazy. 🔥 We explore a range of landing page types, from single-product pages to lead generation forms. Learn how...

Welcome to our in-depth discussion on the fundamental concepts of qualitative and quantitative research in the realm of marketing. In this insightful presentation, we dissect the key differences between these research approaches and delve into their unique contributions to understanding consumer behavior, perception, and motivation. 🎯 In Part 1, we embark on a journey to understand the defining c...

Dive into the comprehensive guide to Content Marketing in the digital age! From understanding the rapid shifts in the digital landscape to the art of crafting compelling narratives, we cover it all. This video will equip you with strategies to avoid common pitfalls, tips to stay updated, and insights to build a loyal audience. Whether you're a brand looking to refine your content strategy or a...

Understanding Paid Search Advertising: A Comprehensive Guide Dive deep into the world of Paid Search Advertising with this comprehensive guide. From the dominant platforms like Google and Bing to niche players like Yahoo and DuckDuckGo, we explore where paid ads prominently exist. Delve into the different types of search ads, from text and shopping ads to localized and multimedia formats. Discover...

In this episode we interview the founder of Labne By Lulu, and we discuss ways of writing a mission and vision statement, and the importance of a domain name,  Vision Statement A vision statement can be such a buzzword in today’s business world, so it may seem like this big confusing thing; however, it is actually quite simple. A vision statement is the company’s outlook for its future. In ot...

Do you struggle with building a dream team for your company? Do you struggle with finding the right clients?  If so, this episode is for you! You don't want to miss this episode with the experienced entrepreneur founder of Leaders Beyond Cedars, and Cofounder of Box for Health, Julie Lattouf!  

Things to know Before Making a Digital Marketing Strategy Digital marketing has a lot of new and fancy tools that you may want to explore, but before you do that, you will need to go back to the basics. One of the most basic and fundamental notions of digital marketing and marketing in general is the creation of a marketing strategy. In this podcast, we will discuss: The five Ps Environmental Segm...

If you have a business, then you probably have a certain budget to operate by. This budget has its constraints that may be a little confusing. In this article we clarify and simplify these constraints so that you can run your business in most efficient way possible. This podcast will discuss: What is an opportunity cost? Marginal decision making What are sunk costs? We also have an amazing intervi...

In the first part of this week's show we will talk about how to motivate your employees so that they enjoy working with you!  How to Keep Your Employees Motivated - Intro - You may be feeling like your employees are lacking motivations. If that is the case, you are probably wondering what it is that you do to increase their morale. Fortunately, you are not the only one going through this situ...

How Your Team Affects Your Growth Do you ever feel like your employees are lacking in motivation? You’re not alone, but there might be a solution that could help you. You should consider changing your organizational structure into a team-based structure. Using these types of structures can help increase motivation and efficiency in the workplace. In this podcast we will discuss the following: Unde...

In this episode we talk about   The four Types of Planning Strategic Tactical Operational Contingency Making a Lasting Impression  Do you want people to purchase your product or service? Yes! Well, you need to create a message that would entice the customer to make the purchase. This doesn’t mean you lie to them to make a sale, but rather that you showcase the greatness of your product....

Join us on this week's episode where Rita Saikal provides insight on how to better manage a small business, and how to design an award-winning service.  Also joining us this week is Dr. Mike Daher owner of Pax Pharmacy to give us his insight on owning a pharmacy business. 

In this episode we talk abut things you should know if you are looking for a job. We also talk about marketing your products, and we give an example of a good case study. 

In this episode we talk about your brand, what is it? and How do you develop it?  We also discuss the role of an effective leader and how to become one. Lastly, we have an interview with the amazing Jacque Mgido from Jacque Mgido Cosmetics, that will tell us all about her experience as an entrepreneur and what led her to take on this venture.  

In this episode we discuss the following:  - How you should segment your market  - How to start your own business  - Interview with Anis Abdul- Karim 

In this episode we discuss thee following:  - Why you should segment  your market  -10 Questions every entrepreneur should ask themself part 2 - Interview with Pamhidzai Mbanga  

In this episode we discuss: - The benefits of customer loyalty  - 5 of the 10 questions entrepreneurs should ask themselves  - Interview with Paul Batta 

This episode are discussing:  - What is a customer journey? -Should you invest in  a franchise  -Interview with Augusto Valverde from Global Child  

In this episode we discuss the following topics:  - Understanding your customer needs and behaviors  - Forming a corporation - Interview with founder of Streamers N Balloons - Rosette Haggar 

In this episode we will discuss: - Effective Marketing  Strategy -Creating a Partnership - Interview with Ursula El Hage from USJ

In this week's episode we will be talking about: 1. Should You Alone Own Your Business? 2. What is SEO Content, and How Could You Use It to Increase Traffic to Your Website? 3. Interview with Elias Makhoul on their family business Papa Mak's

In this episode we will discuss the following:  - Things you should consider when entering the global market - Tips for customer retention  - Interview with Robert Harfouche founder of Efiester and Just-Help 

In this episode we will talk about: - 3 major international economic communities you should know about - The benefits of creating a great content calendar  - Interview with Georges Yammine on Digital Workspace development