The Boutique Hub with Ashley Alderson
Boutique Chat
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Author
The Boutique Hub with Ashley Alderson
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
#28 Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN. 08.08.2018 26:19
Women's Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/...
#27 Breaking Down Point of Sale System Data and How to Use it, with Lightspeed Retail 07.08.2018 40:16
Girl, grab a pen. This podcast answers questions you've been searching for and we go in-depth on what technology is most important for your boutique. Point of sale systems helps you better manage your inventory for e-commerce and brick and mortar stores. >> EPISODE 27- LISTEN NOW ON iTunes < < Don't Have iTunes? Listen on Libsyn here See the Full Boutique Chat Podcast Website here #BOUTIQUEBOSS BR...
#26 Boutique Hub Birthday: Ask Ashley Anything (Part 2) 02.08.2018 54:20
Hang with us in this episode we had some technical difficulties, don't worry you'll get a good laugh! If you didn't listen to part 1, The Boutique Hub turns 5 years-old this month and to celebrate we're asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 2 of a 2 part...
#25: WWDMagic: Spring 19 Trends, Business Tips & Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic 31.07.2018 52:18
Viva Las Vegas! Before we attend one of the season's biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what's coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside...
#24 Boutique Hub Birthday: Ask Ashley Anything (Part 1) 25.07.2018 37:19
The Boutique Hub turns 5 years-old this month and to celebrate we're asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell. This is part 1 of a 2 part series, so come back next week for more! Our followers on social media and member's in our groups submitted these questions, and Ashle...
#23 Embracing Failure & Surviving. 2017 Global Boutique of the Year, The Lace Cactus owner Kelsey Darby 18.07.2018 1:11:21
We know, we're a day late, but.. *que the bells and whistles* The Hub team was launching The 2018 Boutique Awards!! And holy cow, our boutique members rallied their customers. We've had 100,000+ votes in less than 24 hours. The timing couldn't be better this week, then to have on the show the reining 2017 Global Boutique of the Year - The Lace Cactus, and founder Kelsey Darby of Hico, Texas. This...
#22 How to Succeed at Vendor Shows with Ruffles & Rust Expo, Camey Maldonado 10.07.2018 37:19
In a four-month span, Camey can work with up to 800+ vendors and travel across 6 states by hosting the boutique specific, Ruffles and Rust Expo. She's seen the good, the bad, and the just plain ugly booths, marketing, and customer service. In this episode, she's sharing the tips she's learned along the way to help you step up your game at your next pop up or vendor event! For show notes & resource...
#21 Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer 03.07.2018 1:04:00
How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy's truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business. But more than that, we love how...
#20 Top 5 Tips for New Boutique Owners with Ashley Alderson 26.06.2018 25:02
Let's cut through the noise of those Google and YouTube searches and get down to 5 tips that will actually help you start your business off right. While the boutique industry is glamorous, we want you to be prepared for the not so glamorous times too, so prepare yourself for some real talk. From buy-in groups, to hustle and being original, these top tips can't be missed in your business! For sh...
#19 Denim Forecast with Judy Blue Creative Director, Christina Choi. 19.06.2018 30:48
How does someone get into manufacturing their own line? How can you stay creative and on top of the game? And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends...
#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee 12.06.2018 52:42
This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire. Get your pencil ready whet...
#17 What 20+ Years in a Successful Boutique Teaches you About Retail + Basketball, with Sara Burks, The Boutique Hub 29.05.2018 43:13
MaCandis Boutique was open for more than 67 years, where Sara Burks, Director of Partnerships & Education at The Boutique Hub, started working in high school. Skip forward a few years, with a Masters in Business Administration Sara Burks purchased and operated the store for 20+ years. From managing your team, inventory and reporting key metrics, and mastering customer service, Sara is sharing wi...
#16 How to innovate in a crowded market, with Grayson DiFonzo, Founder Buddy Love Clothing 22.05.2018 57:04
Creating your own clothing line isn't for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it. It takes an eye for fashion, style, fit, and body types...
#15 Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software 15.05.2018 1:02:00
Repeat after me, "I NEED to analyze data for my boutique." There is a huge difference today in tracking data and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands,...
#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch. 08.05.2018 1:17:24
Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends. In th...
#13 Scaling a Million Dollar Brand from your Kitchen Table, with Meredith Jurica, Founder of Makeup Junkie Bags 01.05.2018 54:59
It's rare to hit $1 million in sales in your first year with a product you sewed at your kitchen table. Meredith Jurica did it and she continues to speed down the highway to success that few can get on. Hear how she built a magnetic brand that customers flock to, while she has simultaneously has kicked fear in the face to keep growing. Her passion, determination and faith in the future are palpabl...
#12 Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace 24.04.2018 1:10:45
Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an ecommerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad sp...
#11 Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company 17.04.2018 1:07:15
Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you'll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. In today's episode, hear how Keith built some of the most recognized brands in western, his tips for retail...
#10 Creating a Magnetic Wholesale Line Customers Love, with Chad Riggins owner of Texas True Threads 10.04.2018 35:47
Have you ever wondered how some wholesale brands seem to take off? Is it the product? The terms? Or is it the team behind it all? Well, today we are answering your questions by saying, "All of the above" as we meet Chad Riggins, the owner of Texas True Threads, a lifestyle graphic tee brand based in Spearman, Texas. Not only is Chad successful with Texas True, but with his embroidery company, Th...
#09 Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson 03.04.2018 41:41
The world of retail is ever changing, and on today's show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these? In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She's even taking head on the...
#08 Why You Shouldn't Put All of Your Eggs into the Facebook Basket, with Liz Ross, Founder of Southern Fried Chics 27.03.2018 1:09:05
From the beginning of social media, there were only a handful of 'Facebook Boutiques' that started, and went big right away. For southern women who loved both dressy and casual looks paired with a great pair of boots, one stood out from the start. Southern Fried Chics. This week, we meet Founder, Liz Ross, and talk about her journey to building a multi-million dollar e-commerce and brick and morta...
#07 Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew. 20.03.2018 1:01:13
What does it mean to sit down and create a strategic marketing plan for your business? This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more. Not only will we cover marketing strategies working for the world's largest brands in western, but uncover some critical questions like 'Is print media de...
#05 How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas & Comment Sold 05.03.2018 1:00:04
Can you build a multi-million dollar business on social media alone? This week's guests prove that when you build a tribe of loyal women, anything is possible. Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale. Her husband Brandon happened to be a...
#4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products! 25.02.2018 38:08
What is the ROI for a Fashion Truck? How can you maximize your prom or specialty retail boutique to provide the best customer experiences? What is a North Dakota accent? All critical questions, and this week, Ashley and Kinzey dive into what it's like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017....
#03 Buying Strategy & Cash Flow Analysis for Retail Growth 23.02.2018 1:00:30
How can retailers make smarter buying and inventory management decisions to make more money? This episode is PACKED with information about the flow of inventory, data analysis, point of sale systems, merchandised plans and all the details retailers need to manage a successful cash flow and buying strategy. Meet Dan Jablons, Founder of Retail Smart Guys, analyst, consultant, speaker and Management...
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