Boutique Chat

Megan DiVincenzo, the founder of Sis Kiss and a former defense attorney, explains how her business began by finding a problem in a product and solving it. From there, her business grew from word of mouth to a booming online wholesale business. From maximizing influencer relationships, to balancing both retail and wholesale growth, Megan gives us real talk and a true example of who an authentic bus...

Dana Spinola, the founder of Fab'rik gives your host Ashley Alderson shares what it's really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.

Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what's happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they're working with influencers and what's next for the Pink Lily.

Is your e-commerce site maximizing these 5 key areas? Today on the show we are joined by Hot Mess Consulting Founder, Angela Froschl. She brings incredible insight as a boutique owner, website designer, Shopify, and branding expert.  Her heart for helping boutique owners shines through as she shares a wealth of knowledge in how to craft a website experience that speaks to your customers, and drive...

Sara Burks, the Director of Partnerships and Education at The Boutique Hub, joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for!

Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making b...

Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.

Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection Boutique, are two best friends that are mothers of children with special needs. They have come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, ca...

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too...

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an expe...

We're not just talking about finishing the year strong in your business, it's your entire life. That last week of holiday sales is a tough one, but preparing yourself for an amazing start to 2019 can have amazing psychological effects that last all year long. This episode is full of tips to make this happen. For show notes & resources visit the episode webpage below or click here. (edit URL) Want...

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason's wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers' and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. For show notes & resources visit the episod...

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we're breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.   Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known...

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that's not the case for you but that doesn't mean you shouldn't take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push...

That's right, Ashley chatted with FashionGo's CEO Daniel Lee. They breakdown where the wholesale industry has been, what it's doing now, and what's on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren't analyzing your POS data to...

Pinterest isn't for short-term strategy, it's for dreamers. Dreaming what outfit they'll wear to the rehearsal dinner at their wedding, what house they'll live in when they have four perfect kids someday, and what cookie recipe they'll bake for Santa. They are dreaming about what's to come next in their life. Pinterest is a long-term strategy that builds your brand and continually puts you in fron...

Early on in Bob's retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage y...

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you'll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy p...

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you're bringing in. Going to LA on a regular basis isn't ideal, because well… life. That's where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships wit...

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie's love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they've just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth...

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women's fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you'll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub's...

You don't own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That's where your own list comes in, your email list, and in today's world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it's time to re-think your marketing strategy...

Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful busines...

One of the most important missions to Missy Robertson and her family has been to work selflessly to help others find faith and inner joy through charity. Missy has established Laminin House to provide jobs for women in the West Monroe area with a desire for community in a supportive work environment. Each piece of jewelry is inspired by southern femininity and a love for the outdoors. It is indivi...