BOSS by Ali Levitan

🎙️ "I'm 100 years old, which is why I've seen this before."That's Terence Kawaja . Creator of the LUMAscape. Founder & CEO of LUMA Partners . 37 years in investment banking. 55 years of comedy. And still calling balls and strikes in AdTech & Media better than anyone. If you've ever used a LUMAscape in a presentation, you already know his work. 24 million views. Published in The Wall Street...

Every week right now feels like a shift in what’s possible. Not even every week..every day. And that’s why Christian Muche , Founder of POSSIBLE is back on BOSS to talk about one of the most important industry events Yes, I believe we are living through one of the biggest technological shifts in human history with AI and agents accelerating literally every day what is possible. You should have FOM...

I’ve known Shelley Zalis , Founder & CEO of The Female Quotient (TFQ), for a long time now…10+ times at CES together (including one where I was pregnant walking the floor 😅), Advertising Weeks, Possibles, AI events, airport run-ins. And every time we talk, I leave thinking differently about leadership, community, and honestly… how much of our industry needs to be redesigned. I’m really excite...

We have 640+ mutual LinkedIn connections. But I didn’t actually meet Steven Wolfe Pereira ⚡️ in real life until I stopped him at Starbucks at CES ☕️ Very 2026. Shortly after, I had him as a guest on BOSS, and this conversation stuck with me. I'm excited to share it with all of you. Steven started his career at Blackstone in 1994. Jumped to Akamai in 1999 when everyone thought it was crazy. Built...

On BOSS this week, I interviewed my boss, Tim Barnes , at Amazon Web Services (AWS) . We talked AdTech, Agentic AI, CES, and what actually matters as we head into 2026. "I think the next sea change in AdTech is going to be an interoperability of AdTech based on agents." - Tim Tim leads the Advertising & Marketing vertical at AWS, and he has built his career through multiple cycles of this indu...

“I call myself an AdTech influencer… which is a little bit of a joke, but it's also true.” That’s how Ari Paparo kicked off our BOSS interview, and the insights that followed make it clear why this conversation is worth your time. 🎙 AdTech, Agentic AI, and Saying What Others Won’t — with Ari Paparo is now live. In this BOSS episode, we covered: 📌 How performance is reshaping the narrative across...

What would happen if you said yes to something that scared you at work and in life? That question changed everything for Marie Han Silloway , Executive Partner at Gartner , and this week’s guest on BOSS . This week on BOSS , I sat down with Marie, a global marketing leader whose career has spanned Coca-Cola, Starbucks, Estée Lauder, Godiva, and Subway . Her story hits every note on courage, clarit...

"I think there is a huge risk, and it’s all going to continue to evolve faster than anybody is ready for." Peter Naylor , Advisor, Investor, and Former Netflix, Snap, Hulu, NBCU Revenue leader, joined me on BOSS to unpack the future. Curious what we’re talking about? 🎙️ In just 13 minutes, we covered: → What Agentic AI means for media & marketing → Why most execs need to rethink how they’re le...

Unpopular truth? The best companies aren’t just building great products, They’re building thought leaders from within. 🔥 Empowering employees to find their voice 🔥 Encouraging the C-Suite to actually show up online 🔥 Using social as a business growth engine, not just a branding tool That’s why this BOSS interview is a must-watch. 🎙️ Meet @Trish Riswick , team lead of social marketing at Hootsui...

“Why?” and “Why not?”If you’ve ever been in a meeting with Soyoung Kang , CMO eos Products , those are the two questions you’ll hear most. That curiosity has powered her unconventional career: 📍 From management consulting📍 To retail merchandising📍 To building one of the most beloved beauty brands in the world In this new BOSS interview, we finally got to have the conversation we’ve been meaning...

Your career doesn’t have to be a straight line. In fact… the best ones rarely are. 👏 Chris Schmicker 's journey proves it. 📍 Editorial ➡️ revenue-driving marketing📍 Legacy media ➡️ growth tech📍 B2B ➡️ B2C📍 And yes, Honolulu ➡️ NYC Now? He’s Head of Marketing for Shop (Shopify’s consumer platform)🔥 A few takeaways from this new BOSS interview: ✅ “Being flexible and agile in your career is a...

“You’re watching BOSS with Ali Levitan because if you’re not learning from the boldest leaders out there… you’re falling behind.” — Christian Muche , Co-Founder of POSSIBLE Only two people have ever returned to BOSS for a second interview. The first? Lauren Birnbaum, one of TikTok’s earliest U.S. hires. The second? Christian Muche. Why? Because what he’s building with POSSIBLE is more than a confe...

“How did I make that decision? I’ll tell you, it was scary as hell.” That’s how Erica Lockheimer , LinkedIn's former VP Engineering and now Founder & CEO of HumanizeHer, described her leap from corporate leadership into entrepreneurship. We talked about the fear, the courage, and the mindset shift it takes to bet on yourself, build a movement, and create impact. 💡 Why she left LinkedIn after...

I'm writing this description about my new BOSS guest, Dave Gerhardt , Founder Exit Five , while making my coffee, and I expect this post to go nuts. Prove me right! 👉 ❤️ Follow me, Ali Levitan , for more BOSS conversations on marketing & sales insights, driving revenue like a BOSS, and finding my dream job in 2025 🚀

You won’t believe this… Becca Chambers ✨ LinkedIn’s #1 female creator in sales and marketing, just joined me on BOSS, and she’s getting 4 MILLION impressions a month. 🤯 And she’s giving Gary Vee a run for his money Oh, and she loves talking about her ADHD. Let’s go as I release the FULL BOSS conversation here today! This conversation blew my mind. Becca is unapologetically real, insanely smart,...

Content is Queen. 👑 Lauren from TikTok is BACK on BOSS. We’re talking content, creators, and what brands still get wrong about TikTok. Plus, her bold predictions for 2025. 🔥Let’s go! 🚀When Lauren Birnbaum , TikTok’s Head of Partnerships, first came on BOSS, her episode quickly became one of the most downloaded ever. She joined TikTok as one of the first 10 employees in the U.S. while interviewi...

Meet the Jerry Maguire of LinkedIn—packed with lessons you’ll want to steal. Aneesh is reshaping the game for creators in the B2B space, turning LinkedIn into a goldmine for brand deals. 💡 Here’s the wake-up call: If you’re not leveraging LinkedIn to build your brand and close deals, you’re leaving money on the table. In my latest BOSS interview, Aneesh reveals how he went from a cushy six-figure...

Here’s how Hilary Smith , EVP at NBCUniversal , went from crafting comms headlines to creating social impact through storytelling and a bold career move. I just sat down with her on BOSS , and her journey blew me away. We talked about how she went from launching PR campaigns and hit TV shows to leading CSR initiatives that empower underserved communities. Spoiler: her story is packed with lessons...

Ever wish work felt more meaningful and fun ? In this episode of BOSS, Cheria Young —founder of Grow There—shares her inspiring journey and mission to transform how we work. From her days as a professional singer to Director of Innovation at St. Jude Children's Research Hospital and VP of Culture + Experience at Known , Cheria brings a unique perspective on aligning culture, purpose, and even fun...

Are YOU Ready to be a Catalyst for Change? If YOU want to understand how to truly lead in the worlds of social impact , mental health , and DEI , then YOU can’t miss this episode of BOSS with Anne Wintroub , Head of Social Impact & Engagement at Lululemon. This isn’t just another interview—it’s YOUR blueprint for driving real, impactful change in any organization. Anne reveals exactly how YOU...

🚨 New BOSS episode alert! 🚨 🎙️ I’m thrilled to sit down with Bill Macaitis, a "business nerd" turned powerhouse CMO and CRO who’s helped scale companies like Slack, Zendesk, and Salesforce. He’s now on a mission to help marketers level up with his latest venture: SaaS CMO Pro —a new platform designed to give marketers the insights they need to master go-to-market strategies and drive impact. 💡...

In this episode of BOSS, I sit down with Frank Jung, the mastermind behind Franchise Media Collective (FMC) and a former leader at CAA. Frank shares his journey from representing top talent at CAA to creating FMC, a curated, data-driven community for media and tech professionals. We explore: The untapped opportunities Frank identified in media and tech. 🚀 The crucial role of long-term relationshi...

In this can't-miss episode of BOSS, we sit down with Scott Schiller, a media visionary and the original founder of the Interactive Advertising Bureau (IAB). With a career spanning MTV, NBCU, S350 Media Advisors, and beyond, Scott shares his unparalleled insights and experiences that have shaped the media and entertainment industry. 🚀 What You’ll Learn: Scott's Career Principles : Discover the gui...

🔥 New BOSS Episode Alert! 🔥 Just dropped an insightful and fun episode with Rocco Pallatto , SVP of Development at Ad Council 🎙️ Rocco's journey from dreaming of being a rock star to driving impactful social campaigns is nothing short of inspiring. 🎸✨ Key Highlights: ☑ Work Ethic & Gratitude: "You have to have a strong work ethic and be dedicated to being the best at whatever job you're gi...

🚨 New BOSS Episode Alert! 🚨 Hey Podcast fam! I just had an amazing conversation with Stephanie Latham , Roblox 's VP Global Brand Partnerships 🚀 We dove into her journey from teaching kindergarten to heading to Ogilvy to Barbarian to Global Partnerships at Meta to leading global brand partnerships at Roblox. Stephanie dropped some serious wisdom on consumer behavior, leadership, and career grow...