Books That Rule Podcast

Today we learn the story about how one toothbrush helped drive big success for a conference. Phil Mershon is the director of experience at Social Media Marketing World and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He breaks down why most event planners reach for the checklist before they ever ask the real question: Why? He shares the stories behind unforgett...

Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that looks at the best and worst of working in the industry of ideas that drives our economy forward. Nick is a longtime Creative Director, now Co-Chief C...

Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging." Special Guest: Desiree Martinez Book: "Stop Marketing, Start Belonging" Visit MrsDesireeRose.com | Buy Direct | LinkedIn | Amazon HOSTS: The Books That Rule Podcast is hosted by: - Dane Golden, YouTube Strategist and Campaign Manager VidAction.tv | LinkedIn

Today we chat with Alberto Fernandez about his new book, "CoThink: A New Way of Thinking About AI." Special Guest: Alberto Fernandez Author of: "CoThink: A New Way of Thinking About AI" Get the book on Amazon . Visit CoThink. Pro . Host: Dane Golden