Booked Solid | Aesthetic and Cosmetic Clinic Marketing with Lyndal Ashby

AHPRA and TGA compliance is one of the most overlooked areas of aesthetic clinic marketing — and with fines of up to $13,000 per social media post, it's not something to leave to chance. In this episode I walk through the most common compliance mistakes we find when auditing aesthetic and cosmetic clinics — including ones that will surprise you. Here's what we cover: — Why your Google Busi...

Getting new clients through the door is one thing — but getting them to come back is where your clinic's growth actually lives. In this episode I walk through the strategies we use with aesthetic and cosmetic clinic clients to build a loyal, repeat client base — without constantly chasing new bookings. Here's what we cover: — Why email and SMS marketing still works — and how to use it with...

Social media has changed in 2026 — and if you're still using the same approach you were 6 to 12 months ago, it's showing up in your results. In this episode I break down exactly what's different this year for aesthetic, cosmetic and skin clinics — and what you actually need to be doing to turn your social media into consistent bookings. Here's what we cover: — The two types of Reel...

Within seconds, potential clients decide whether they trust your business, and your Google reviews often make or break that decision. In this episode, we’re talking about why reviews are one of the most underrated growth tools in your business. You’ll learn how to: → Get more authentic Google reviews without feeling awkward asking → Use them strategically across your website, socials, and ads to b...

Too many small businesses give up on paid ads, thinking they don’t work. But that’s not even the biggest problem. The real issue is that most campaigns are set up without strategy — the wrong targeting, the wrong message, or no clear way to measure results. Your ads might be getting clicks and impressions, but if they’re not driving traffic that actually converts into sales, you’re wasting money e...

Too many small business websites look basic. But that's not even the biggest problem. The real issue is they don't give visitors the right information at the right time, so they don't have enough motiviation (or trust) to make a booking. Your website might load fine and explain what you do, but if it's not optimised to turn visitors into customers, you're missing out on bookings every single day....

Most local business owners are sitting on a goldmine and don't even know it exists. It's completely free, drives phone calls, website traffic, and bookings 24/7, yet most businesses either don't have one or it's set up terribly. I'm talking about your Google Business Profile - the free source of traffic to your business that you've probably been ignoring. When I audit local businesses, this is alw...

You have just 3 seconds. That's it. In those crucial first moments, potential customers are scanning your business and deciding whether to trust you or click away to your competitor. As a small business owner, you can't afford to lose even one customer to a poor first impression. In this episode, I'm breaking down exactly what customers are looking for in those make-or-break first 3 seconds, and w...