Book Marketing Mania - market your book and grow your author platform as a Christian writer

What if the thing standing between you and a deeper connection with God this season was a simple pen and notebook?  Today I'm sitting down with my new friend, author Allison Byxbe, who I connected with through PodMatch , and she’s sharing inspiration from her new book, Journaling as a Spiritual Practice .  Allison's book Allison's website 📣  WANT TO BE MY PODCAST GUEST? Message Kim...

🆓 Q2 Brainstorming Guide (with AI Prompts) Do your readers need more summer plans or permission to slow down in June? When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in June, either as a podcast guest or hos...

🆓 Q2 Brainstorming Guide (with AI Prompts) May is a big month of feelings and your readers want to know you get what they’re going through. When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in May, either as a...

🆓 Q2 Brainstorming Guide (with AI Prompts) Does the month of April feel like a fresh start or unfinished? When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message. As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in April, either as a podcast guest or host (or both)...

Did you know your readers are thinking about your book long before they ever think about buying it?  Today is a sneak peek into a new three-part series. Let's learn to read the room (as a host or guest) so our Q2 content truly speaks to what readers need right now. Part 1 April: What Your Readers Need to Hear 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTING RESOURCE...

How can you reach more readers in less time while helping them move closer to buying your book? With a short standalone podcast. But before you start, here's five common mistakes I want you to avoid. Let’s build your own strategic short podcast so you’re heard by more readers without burning out: 14-Day Podcast Strategy Sprint Listen to my own short standalone podcasts: Listeners to Readers (...

Wondering how a short series podcast (private or public or both) can fit into your book marketing plan? I'm sharing what each one does, how they’re different, and when you might use them on your reader's journey. Listeners to Readers (my private short series podcast) Author Short Stack (my public short series podcast) Let’s build your own strategic short podcast so you’re heard by more r...

Introducing Author Short Stack , my six-episode standalone show that helps you keep your book front of mind when you’re short on time. Follow the show here: https://authorshortstack.buzzsprout.com 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTING RESOURCES 🎙️  Buzzsprout 🎧  Listeners to Readers (private podcast) 📥  Private Podcast Reader Magnet ☑️  Start Your Author Pod...

I just attended my first Podfest conference and couldn't wait to share my top six takeaways for authors who podcast. Resources mentioned: Podfest Expo , Buzzsprout (my podcast host), PodMatch , My PodMatch Overview (ep #131) . Joe Casabona, Streamlined Solopreneur ; Mark Ronick, The Podcast Morning Chat ; Rob Walch, Podcast411 ; Alex Sanfilippo, Podcasting Made Simple ; Courtney Elmer, Inside...

Ever wish you could just let other people talk about your book instead of you marketing it by yourself? Today my friend author Lori Melton is sharing how hosting a podcast helped her attract her traditional publisher and the super fun podcast series she co-hosted for the launch of her first book, Journey with a Giant . Lori's book Lori's Quiz (find your giant) Lori's website 📣  WAN...

No budget to hire a PR rep? No problem. My friend, author Desiree Taylor, is sharing her experience with podcast guesting as she’s connected with many hosts through our favorite matchmaking platform, PodMatch. She’ll share how navigating challenges and trusting God with the results has helped her market her Created to Relate book in a God-honoring way as a podcast guest. 📣 PodMatch (connecting ho...

I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me. So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳. See you back here on Friday, January 9th, and until then I’m praying for an abundance of blessings on you! 💛 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAV...

Your podcast interview as a guest just went live — now what? What you do after your guest interview airs can be just as important as the interview itself. Keep your message (and relationships) growing by sharing generously & repurposing strategically. Learn how to bless the host who gave you their platform, while also stewarding the words God’s given you so that nothing is wasted. Related epis...

You finally got the yes — that email from a podcast host saying, “I’d love to have you as a guest!” Cue the happy dance! 💃 But now what? Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve. Related episode: 5 Lessons Learned Guestin...

Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’s talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching. Related episodes: 5 ways to build relationships with podcast hosts (#177) When your podcast pitch isn’t working (Kingdom Writers Podcast) 📣  WANT TO BE MY P...

Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch.  Whether you’re new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episodes that grow your platform and market your book. R...

Podcast hosts aren’t looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listeners. Here's 5 ways you can build (and nurture) relationships with podcast hosts long before and long after you send your pitch. Related Epsiodes: Engaging Podcast Hosts on IG with Ruthie Gray (ep 50) Common Podcast Pitching Mistakes playlist 📣  W...

Guesting on other people’s podcasts is THE BEST way to grow your own show. But before you start pitching yourself, there’s 3 things I want you to consider doing first to get the best return on your time invested in podcast guesting. 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTING RESOURCES 🎙️  Buzzsprout 🎧  Listeners to Readers (private podcast) 📥  Private Podcast Rea...

How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal. Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month . She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing...

What if instead of “borrowing” someone else’s audience, you focused on growing your own? Lead podcast listeners from curious to connected with a private podcast reader magnet.  Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book.  Listen for free at listenerstoreaders.com . 📣  WANT TO BE...

No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too.  If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll and numb out instead. Don't let th...

One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes. Related episodes: Common Podcast Pitching Mistakes playlist How to Pitch a Podcast playlist Pitching podcasts as a first-time author 📣  WANT TO BE MY PODCAST GUEST? Message Kim...

When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host? Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.  Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks , and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & F...

When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners?  Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.  Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks , and hosts both the Your Best Writing Life podcast and the Staying Real About Faith &...

Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks. Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda. Then we'll be back here on next Friday for episode 2. Looking forward to serving you in both places! Your Best Writing Life Podcast Start Marketing When...