Book Marketing Mania - market your book and grow your author platform as a Christian writer

Have you ever felt like God called you to share your message but you’re not sure you have what it takes to write a book?  My guest today, Susan Vanderpol, author of Life After Breath, didn't set out to be an author. She was grieving the loss of her Los Angeles City Firefighter husband, she had a calling she couldn't shake and a message she knew people desperately needed, but she had almo...

Ever know in your gut that God has called you to write your book or share your message, but something keeps stealing your time? Or maybe there are lies keeping you stuck? If so, I can’t wait for you to meet my new friend Rose Ann. She’s the Author of several books including her Transformed by His Promises Devotional and she also hosts the Say Goodbye And Imagine! Podcast. We connected on PodMatch...

Wondering what to have in place for your book launch? Or how to get your book found now that readers are asking AI for suggestions? In this episode I'm sitting down with Sarah Bean, a book marketing strategist with Book Launchers. If you've ever wondered how to build momentum before your book is out or how to stand out online when it's getting noisier by the day, this conversation i...

Struggling with writing and sharing a deeply personal message or waiting to start until you feel ready or qualified?  Wait no more! My new friend Heather O'Brien, author of No Fear Allowed , and host of the Heal With God podcast is here to share how she realized the one thing that was holding her own message back, and how she overcame it to relate to readers and listeners even more.  Plus we’...

If you've ever felt like your story is too raw, too risky, or too personal to put out into the world, you're not alone. I’m so thrilled to have my sweet local friend Brittany on the show today. She’s the author of Stories Our Scars Tell: Hope, Healing, and Honesty about the Wounds We Carry .  She's sharing how she pushed past the fear of judgment over telling her story, found the co...

Feeling out of sorts or overwhelmed or confused about marketing your book?  Let's take those worries to the Lord for his direction. Today I’m sharing a prayer from Jesus, Calm My Heart: 365 Prayers to Give You Peace at the Close of Every Day written by my friend and amazing author, Ruth Schwenk. I hope it encourages your heart. Resource mentioned: Jesus, Calm My Heart Ruth Schwenk 1 Corinthia...

If you’re building your author brand or platform one piece at a time, no wonder it's so exhausting!  My guest today is my sweet friend, Mandy Roberson of Market Refined Media, a faith-based marketing agency, and she's going to share what an author brand actually is, and how to build a platform that works for every book you'll ever write.  Resources mentioned: Market Refined Media &a...

What do you do when you have a story that needs to be told but you've been carrying it for over 40 years?  For Pamela Jessup Runner, the answer was to move forward in obedience, learn the craft of memoir, and trust that God's timing was perfect.  Join us as Pam shares her journey of writing her debut book, Grief, Grit, Glory : A Mother’s Extraordinary Journey from Heartbreak to Hope and...

Ever feel like you have a God-given message but not the know-how to publish it? Kirsten Telan, blogger and author of A Tale of Two Dogs is here to share how her children's book teaches friendship and kindness, and how she's seen it come back through overcoming her fear of publishing, and how she's now using PodMatch to get her message in front of audiences she never could have reach...

Are you pouring everything out into writing or launching your book, and feeling depleted? Running on empty and telling yourself that's just part of the process? Join me for this convo with my sweet friend, Julie Lefebure, author of Made for More: 365 Devotions for the Woman Who Refuses to Settle .  We talk about what the word "busy" is actually doing to us, and how spiritual disconn...

If the word "marketing" makes you cringe a little, you'e in very good company. So many Christian authors feel a tension between the call to write and the pressure to promote. Pat Domangue, Bible study author and fellow podcast host, joins me today to share about book launch burnout, how your mission statement is your best guardrail against chasing shiny strategies, and how she event...

If you've ever sent out a handful of podcast pitch emails and heard only crickets back, welcome to the club!  Most authors spend hours researching shows, crafting pitches, and waiting, only to hear silence.  Today Kerisma Vere, author and wellness coach, joins me to share her experience using the PodMatch platform that connects podcast guests with podcast hosts. Kerisma was invited to guest o...

Ever look ahead to September and think that’s the next January? Meaning fresh start energy, new routines, new goals, a clean slate. Your reader does too, but what if her slate doesn't actually feel that clean? How can you market your book in a way that connects to your target reader’s seasonal struggles? Let’s get inside their heads and meet them where they are with our content as a podcast h...

Ever make a list of how summer’s going to be? Rest. Family time. Finally finishing that project. But then August arrives and you’re frustrated that June and July flew by and were nothing like you expected.  Your reader’s feeling it too. How can you market your book in a way that connects to your target reader’s seasonal struggles? Let’s get inside their heads and meet them where they are with our...

How can you market your book so it connects to your target reader’s seasonal struggles? Looking ahead to July we think of cookouts, vacations, fireworks, long evenings outside. But inside your reader's mind is where the real story is happening. Let’s get inside their heads and meet them where they are as a podcast host or guest. This is part 1 of our quarterly planning mini-series. Resource m...

Feeling like you're spending more time on the marketing and tech side of things than on the words you’re writing? It might be time to get some help. Today I'm joined by my sweet friend Alyssa Avant, a virtual assistant (VA) with over 18 years of experience working with Christian authors. She's giving an up-to-date look at what a VA actually is, what they can take off your plate righ...

Platform doesn’t have to be a dirty word, if you think of it the way Becky does. Becky Kopitzke is an author, co-host of The Girlfriend’s Guide to an Empty Nest podcast, and a business coach for Christian women who are fulfilling their calling to write and publish. Becky’s sharing how to build and grow your author platform, and how to start making money before your book is even done. Resources men...

Wondering why no one is buying your book? We're diving in to why "many good books don't sell". That's how my guest, Julie Broad, opens one of my favorite marketing books, Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book . That line stuck with me and you'll love the way she breaks down mark...

Waiting to share about your book until its out? Wondering if you're sharing so much it's wearing out your readers? We can relate! Joining me today is my new friend, Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky is also host of the Book Marketing Action podcast and founder of Weaving Influence Press. She's sharing about...

Is writing and marketing taking so much time it’s overwhelming you? If so, I can’t wait for you to hear encouragement from my friend Vivian’s new devotional, Break Down Better . She’s sharing her journey of podcasting while writing and growing her platform for her debut book and how she decided to release a companion journal at the same time. All without the overwhelm. Vivian's devotional Viv...

What do you do when life takes an unexpected turn and you lose your spouse as a mom of three? If you’re like my guest Michelle, you let God work through that grief and turn it into a flourishing writing and speaking ministry helping widows around the world.  I connected with Michelle on PodMatch. She hosts the Widowed 2 Soon podcast, and is author of Widow Goals: Steps to Finding Peace When You Lo...

Too many book ideas and not enough time? Today another new friend of mine is here that I connected with on Podmatch. Kira Hartley Klinger has written several different books: stories of people she’s heard about at estate sales, a special book about her Dad and his dog, and children’s books too. She's sharing how she's marketing them as a podcast guest using PodMatch. Kira's books 📣...

If you’re looking for new ways to market your God-given message, look no further.  My new friend Constance Hastings, author of The Trouble with Jesus: Considerations Before You Walk Away , is here to share her experience marketing her message through PodMatch and book festivals. Constance's book Constance's website 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PODCASTI...

Is podcast guesting really that different from podcasting hosting? Do you need a PR agency to pitch you? I can’t wait to talk about that and more with my friend, author and podcaster Lori Melton.  She's sharing about her podcast guesting strategy including how her traditional publisher's publicist played a role, sending her own personalized pitches, and her secret to getting booked on 80...

How do you grow your author platform while serving readers with the content you're already creating?  My new friend Jennifer, who I connected with on PodMatch , is here to share how she's done that as host of the Front parking Spot podcast, and as a busy wife, mom and author. Jennifer's books Jennifer's website 📣  WANT TO BE MY PODCAST GUEST? Message Kim on PodMatch 💛 FAVE PO...