Orum
Bold Calling
The Bold Calling podcast tackles the biggest sales challenges through conversations with the industry's most forward-thinking minds. From pipeline growth to AI, customer acquisition cost, to ever-evolving competitive landscapes, we're tackling the question: What keeps you up at night?
Where to listen?
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Episodes
From SDR to Sales Leader 18.04.2025 30:36
Featuring Kevin Nguyen & Brayton Riley Host: Adam Sockel | Presented by Orum Episode Overview In this episode of Bold Calling , we're joined by two standout Orumites who've made the leap from SDRs to sales leaders: Kevin Nguyen , now an AE, and Brayton Riley , now a Team Lead. Host Adam Sockel guides a candid and insightful conversation about their career progression, leadership philosophies,...
Enablement without the eyerolls with Colin Specter 11.03.2025 25:26
An award-winning podcast presented by Orum Episode Summary In this episode of Bold Calling , host Adam Sockel sits down with Colin Specter , SVP of Revenue at Orum, to talk about sales enablement that actually works —without the usual eye rolls from sales reps. They dive into how sales and marketing can align , how to create content that gets used , and the best ways to drive accountability in a f...
The ultimate SDR success guide with Arely Brattin and John Karsant 25.02.2025 34:55
In this episode of Bold Calling , host Adam Sockel is joined by Arely Brattin , SDR Manager at Orum, and John Karsant , Founder & CEO of Level Up Leads, to dive deep into the art and science of SDR management. They discuss the most effective strategies for onboarding, training, measuring success, and retaining top SDR talent—plus the evolving role of AI and the shift toward revenue-focused per...
Calling with context with Ernest Owusu and Daisy Chung 11.02.2025 32:34
In this episode of Bold Calling , host Adam Sockel is joined by two industry heavyweights—Daisy Chung from Orum and Ernest Owusu from 6sense—to break down why context matters in cold calling . They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates . 🚀 Key takeaway: Buyers today expect more thoughtful, informed...
Self-reliant sourcing with Nick Cegelski and Allie Brotherton 28.01.2025 38:13
In this episode of Bold Calling , Adam Sockel sits down with Allie Brotherton, Senior Sales Manager at Orum, and Nick Cegelski, co-host of 30 Minutes to President's Club and co-author of Cold Calling Sucks and That's Why It Works . Together, they dive into the increasingly critical topic of self-sourcing for account executives. From actionable tips to thoughtful strategies, this episode is a maste...
Nurturing beyond the sequence 14.01.2025 41:04
Welcome to the latest episode of Bold Calling , Orum's award-winning podcast. Today, we're explore modern demand generation and the art of nurturing leads effectively with two demand generation leaders: Sarah Reece, Head of DemandGen at Orum, and Chris Miller, Head of DemandGen at Warmly. Key Topics Covered: 1. Redefining Nurturing Sarah's hot take: "Nurturing used to mean dumping low-quality lead...
It's time to Hop(p) on the damn phone! 03.12.2024 29:27
On this week's episode of the award winning Bold Calling podcast, host Adam Sockel sits down with Kevin Hopp, founder of Hopp Consulting Group and CEO of Calling Culture, to discuss why cold calling remains a powerful tool in a world obsessed with automation and AI. Kevin shares his candid insights on the current state of sales development, debunking the myth that cold calling is a thing of the pa...
Michael Maximoff on the evolution of the SDR 13.11.2024 34:25
In this episode of Bold Calling , Adam sits down with Michael Maximoff, founder of Belkins, to explore the evolving world of sales development and how SDR roles are shifting amidst advancements in AI, automation, and omnichannel strategies. They dive into Orum's 2024 State of Sales Development Report findings, touching on the increased demand for SDRs, shifts in sales pipeline responsibilities, an...
Troy Barter wants you to start opening doors to more closed-won 29.10.2024 36:49
In this episode of Bold Calling , Adam Sockel sits down with Troy Barter, Head of Revenue at Rocket Shipping, to dive into the nitty-gritty of sales development. Troy brings his extensive sales experience, from door-to-door hustle to tech sales strategy, to offer hard-hitting insights on the evolution of the SDR role, the power of resilience, and the real impact of sales development. Key Highlight...
Building Relationships and Discipline with Joe Fontana 15.10.2024 37:59
In this episode of Bold Calling , presented by Orum, Adam Sockel sits down with Joe Fontana, the North American Sales Director for BuyerForesight, for a dynamic discussion on building high-performing sales teams, the importance of sales and marketing alignment, and how discipline plays a key role in sales success. With decades of experience in both leading and consulting for sales teams across a v...
Leslie Venetz needs y'all to stop making sales about you! 01.10.2024 40:02
In this episode of Bold Calling , Adam Sockel is joined by Leslie Venetz to dive deep into sales development strategies for 2025, backed by insights from Orum's second annual State of Sales Development report. Leslie, with her years of expertise in sales, shares actionable advice on improving outbound strategies, reducing customer acquisition costs (CAC), and shortening sales cycles. Leslie stress...
Charles Needham on the economics of selling 11.09.2024 41:45
In this episode of Bold Calling , presented by Orum, we sit down with Charles Needham, Manager of Revenue Operations and Business Development at Fetch. Charles shares his fascinating journey from Wall Street and private equity to leading sales development teams. He explains how his background in economics gives him a unique lens through which he approaches sales, helping his teams become more effi...
Investing in yourself with Michael Pedone 27.08.2024 43:04
In this episode of Bold Calling , Adam Sockel is joined by Michael Pedone, founder of SalesBuzz, to discuss his incredible journey from being a commission-only sales rep to building a seven-figure business. Michael shares his insights into the importance of self-investment, overcoming cold calling reluctance, and why most salespeople don't invest in their own development. Whether you're new to sal...
Shaheem Alam on the best way to get unghosted 14.08.2024 35:18
We've previously discussed how sales is a mix of science and art with Dee Acosta, but it's also equal parts freestyle and structure. It's "Yes, and" with just a bit of A/B testing. Shaheem Alam has big thoughts on why outbound sequence order doesn't matter and even bigger thoughts on why you need to pick up the phone. In this discussion, Shaheem and Adam get nerdy about relevance and curiosity wh...
Trust is iterative with Chris Cicconi 30.07.2024 43:44
Chris Cicconi works with multiple organizations as a fractional sales leader, which has given him a nuanced understanding of revenue teams' minds. It takes a long time to earn trust, especially in a space where leaders and individual contributors are judged on their latest accomplishments and numbers. Contrary to popular belief on platforms like LinkedIn, process change in sales takes time. It ta...
The struggle of saying "yes" with Will Aitken 16.07.2024 37:40
"Too much can mean not doing as well." Will Aitken shares this truth with host Adam Sockel when breaking down his biggest challenge- Taking on too many opportunities. A talented sales professional who found a knack for creating video content that other sellers connected with, Will has spent this year branching out on his own. While this has created endless potential partnerships and opportunities...
Creative diligence and AI's constant iteration with Ali Schwanke 02.07.2024 32:40
Ali is the Founder of Simple Strat and hosts the wildly successful HubSpot Hacks YouTube show. She joined the latest episode of Bold Calling to discuss how she consults organizations to navigate AI to ensure scalability, and her heightened awareness about shifting marketing strategies as a founder. AI is constantly changing the tech stack sales and marketing teams are using, as well as the platfo...
Dee Acosta on the Art and science of cold calling 18.06.2024 43:43
Dee Acosta, Senior Director of Sales and Strategic Growth at Modigie, joins Adam Sockel on episode three of the Bold Calling podcast to discuss how cold calling technology has gone from "nice to have" to "need to have" in the last 18 months. They also discuss the role of positivity and fun in sales and the importance of building strong relationships between sales and marketing teams. They talk ab...
The State of AI in Sales Development 12.06.2024 20:34
This special episode of the Bold Calling podcast is an audio version of Orum's new State of AI in Sales Development report. AI has become a table-stakes aspect of the sales process, as 95% of organizations use AI in sales in some capacity ( Salesloft ). Sellers agree that it can sharpen their focus as 78% of sales professionals agree that AI can help them spend more time on the most critical aspe...
Jonathan Pogact, on making the market remember you 04.06.2024 28:06
Jonathan Pogact, VP of Marketing at Seamless. AI, recognizes that the SaaS world moves quickly. Finding ways to ensure your prospects know who you are and what you do when they enter the sales cycle means being willing to take risks. In this discussion, Jonathan and host Adam Sockel discuss how Seamless. AI carves out time for innovative thinking. They break down what data can inform marketing inv...
Anshul Gupta on AI and tryin' to triage 21.05.2024 29:36
Anshul Gupta, Co-Founder of Actively.ai , delves into the practical applications of AI for outbound teams. He explains how this technology can significantly boost pipeline generation by freeing sellers from spending 20-30 hours weekly on mundane administrative tasks. He then shares his biggest challenges as a tech start-up, beginning with knowing where to start, what tasks need his attention firs...
Trailer: Introducing Bold Calling, the new podcast from Orum 26.04.2024 1:09
Every two weeks, Bold Calling, the new podcast from Orum, will bring on leaders in the SaaS, tech, and AI industries to discuss their biggest challenges and how the innovative ways they're working to solve them. Season one's theme is No Sleep 'Til Closed-Won and we'll center each discussion around a simple question with complicated answers. "What keeps you up at night?" The biggest influencers, r...
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