Bronte Cresswell
BO-SS by Bronte
A podcast for current and aspiring social media managers.
Author
Bronte Cresswell
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
The Real Reason Why Clients Aren't Coming to You 01.07.2026 8:50
In this episode, Bronte shares a powerful mindset shift that could completely change the way you think about growing your business. If you've been feeling stuck, frustrated or convinced that getting more clients is the answer to everything, this conversation might challenge what you've been focusing on. Bronte dives into a common mistake many social media business owners make when it comes...
The Decision That Changed My Business Forever 17.06.2026 17:38
There is a moment in business where everything changes. Not because you get a dream client. Not because your pricing is perfect. Not because your Instagram suddenly takes off. But because you decide to stop treating your business like something you’re “just giving a go” and start treating it like something you are actually here to build. In this episode, Bronte shares the turning point that change...
The Reality of Running a Social Media Business (That Nobody Talks About) with Nikita from Cosmic Connections 27.05.2026 43:57
This week, I’m joined by Nikita from Cosmic Connections, a social media manager who’s sharing the very real, unfiltered side of building a business in this industry. We dive into what it actually looks like to run a social media business behind the scenes: setting up systems from day one, building a personal brand, partnering with agencies, navigating client cancellations, and redefining success w...
From Undercharging to Fully Backing Herself - An Interview with Georgia from Set Socials 13.05.2026 25:57
In today’s episode, I’m joined by Georgia from Set Socials, a social media manager and content creator who has spent the last 12 months building a business that actually feels aligned, structured, and premium. We chat about the reality of starting out in the industry, the imposter syndrome that comes with charging properly, and the mindset shifts that helped her stop undervaluing herself and start...
The Shift That Took Anna From “Can I Do This?” to “I’m Going For It” 29.04.2026 56:41
In this episode, Bronte is joined by Anna from The Radiance Collective to talk about the real journey of building a social media business from the ground up. Anna shares how she went from helping friends with socials to creating a serious business in the beauty, hair and wellness space, the moment she realised this was no longer just a side hustle, and the mindset shifts that helped her step into...
What the Top 1% of Social Media Managers Do Differently 15.04.2026 17:02
You do not need more ideas, more busy work, or more things on your to-do list. You need to focus on what actually grows your business. In this episode, Bronte breaks down the two things the top 1% of social media managers are doing differently and why these are the real drivers of sustainable growth, dream clients, stronger retention, and long-term success. This is the call-out if you’ve been feel...
8 Business Assets Every Social Media Manager Needs to Scale 29.03.2026 18:19
If your social media business feels messy behind the scenes, this episode is for you. Bronte is breaking down the 8 core assets every social media manager needs to create a more premium client experience, stronger boundaries, and a business that can actually scale. From your proposal and contract to your onboarding pack, strategy docs, reports, and portfolio, these are the backend systems that sto...
Here's why your client relationships feel so hard... 19.03.2026 17:10
If you’re a social media manager constantly hearing “can we just add this one thing?”… this episode is for you. Because scope creep usually doesn’t start with a difficult client. It starts with unclear boundaries, loose expectations, and a client relationship that was never properly framed from the beginning. In this episode, Bronte breaks down why client relationships start to feel messy, how bou...
Why Your Business Feels Heavy And How To Fix It 13.03.2026 12:06
If your business is starting to feel heavy, repetitive, or way too full, this episode is for you. In this episode, Bronte breaks down the model she teaches inside the Academy: building your business with a strong retainer base while leaving room for project work. She shares why filling your calendar to 100% with retainers can lead to burnout, and runs you through how to create a style split that c...
Here's the real reason why your clients don't convert... 06.03.2026 17:46
If your potential clients keep disappearing after you send your quote, this episode is your wake-up call. Bronte breaks down why it’s usually not your pricing hurting conversions, it’s how you’re pitching your services. She unpacks the shift from sending a basic quote to leading a sales conversation that builds trust, positions your value and helps clients actually say yes.
How to build a premium business: Part 3 25.02.2026 12:31
In part three of this series, Bronte is talking about the thing that actually separates “I’ve got clients” from I can scale this sustainably : retention. If you’ve ever signed a client, felt the high, and then watched things slowly get messy, reactive or heavy (and maybe even had clients drop off way earlier than they should have), this episode is your reset. Bronte breaks down: Why retention is t...
How to build a premium business: Part 2 18.02.2026 12:36
Selling isn’t hard because you’re bad at it... it’s hard because your business backend isn’t built for conversion. In Part 2 of this 3-part series, Bronte breaks down how your systems + sales process build trust, stop the ghosting, and help leads feel confident saying yes (even at premium prices). You’ll learn how to run a structured discovery call, shift from “send a quote & pray” to a clear...
How to build a premium business: Part 1 11.02.2026 11:07
Welcome to Part 1 of this 3-part series on attracting and converting aligned, premium clients in 2026. In this episode, we’re starting where most social media managers and agency owners don’t ...the backend of your business. Because here’s the truth: if you’re struggling to attract premium inquiries, it’s not always a visibility problem… it’s often that your business doesn’t look or feel like the...
Why ambitious women stay stuck... 05.02.2026 10:19
If you’ve been feeling like you’re capable of more but you can’t figure out why it hasn’t clicked yet this episode is for you. In today's episode we're unpacking the real reason so many ambitious women stay stuck: not because they’re incapable, but because they’re guessing. I’ll walk you through the difference between being capable and actually knowing what to do and why getting support is...
Clients Keep Ghosting You? Here’s How to Break the Cycle 28.01.2026 8:51
If you’ve been feeling like you’re competing with every other social media manager, second-guessing your pricing, or dealing with boundary-pushing clients then this episode is your reset. In this episode I break down the difference between selling a service (deliverables like posts, reels, captions) and building a business (trust, leadership, standards, systems). You’ll walk away with a new way to...
The Real Reason You’re Not Attracting Premium Clients (Yet) 25.01.2026 6:41
If you’ve ever looked at the social girlies “killing it” online and wondered why it seems so easy for them then this episode is for you. Coming off the back of 2025 and heading into big 2026 goals, we’re unpacking the real difference between being stuck in underpaid, ghosted, stop/start growth… and building a premium business that attracts dream clients with ease. Spoiler: it’s not talent, luck, o...
Why I Slowed Down at the End of Last Year (And What It Changed) 14.01.2026 23:51
In this episode, I’m kicking off 2026 with a very honest catch-up. I share what the end of last year actually looked like for me, why I intentionally slowed things down, and how stepping back created the space I didn’t realise I needed. I talk about biz life, winding down certain parts of the business, and what that period taught me about energy, capacity, and how I want to work moving forward. We...
Here's the structure you need for long term success in your socials biz... 15.12.2025 8:55
If you’ve been feeling overwhelmed, stuck, or like you’re somehow “behind” in your socials business, this episode is your reset. Because most of the time? You’re not the problem. You just don’t have the structure to support the level you’re trying to reach yet. In this episode, I’m breaking down the real reason things feel hard, why “just getting more clients” isn’t the fix, and the 4 pillars you...
Why More Clients Won’t Fix Your Business (And What Will) 08.12.2025 11:40
Today I’m pulling back the curtain on a feeling so many social media managers are carrying but almost no one is saying out loud. You started your business dreaming of freedom, premium clients, flexible hours and work you were obsessed with… and instead you’ve landed in a cycle of stress, second-guessing, low-paying clients and quietly wondering why it looks like everyone else is “getting it” excep...
The 2026 SMM Shift: What’s Growing, What’s Dying, and What You Need To Be Ready For 01.12.2025 14:59
In this episode, I’m diving into where the social media industry is actually heading in 2026 and what that means for you as a social media manager. If you’ve been feeling the shift this year, or you’re noticing brands becoming more selective, more strategic and more demanding with their socials, this episode will give you the clarity you need on what’s changing and how to stay ahead of it. I walk...
Outgrowing Your Old Rates? A 2026 Pricing Prep Checklist for Social Media Managers 24.11.2025 12:42
In this episode, I’m breaking down the conversation every social media manager needs to have before the end of the year... especially if you’re planning to raise your prices in 2026. If your workload has climbed but your income hasn’t, or you know you’ve outgrown the rates you set in a previous season of business, this is your sign that it’s time to prepare for a pricing reset. I walk you through...
Do you want to be a $500/month social media manager or a $5k/month social media manager? 17.11.2025 10:28
Pricing is the thing that will make or break your social media business. In this episode I flip the question from what will they pay? to what am I actually worth? and walk you through why your prices aren’t just numbers: they’re the signal that decides your clients, your workload, your confidence, the experience you deliver and ultimately the lifestyle you get to live. I share real wins, real mess...
The shift you need to make in your pricing packages to land clients 12.11.2025 7:25
If your packages feel a little all over the place or your income changes month to month, this episode is going to shift everything for you. I’m diving into strategic pricing — the difference between throwing together deliverables and actually packaging for profit. We’ll talk about why your packages are your product, how to sell outcomes instead of services, and the mindset shift that takes you fro...
Are you changing your packages RIGHT before you hit send? Here's why that's costing you thousands... 12.11.2025 13:17
If you’ve ever found yourself editing a quote right before hitting send, maybe adding freebies or lowering your price just to get the yes then this episode is for you. I’m breaking down what I call the anxiety edit : the small changes that feel harmless in the moment but end up costing you thousands (and hours) in free work. I talk about how to shift your focus from deliverables to outcomes, price...
S2 E8 // Struggling for Clients? Here is why 04.08.2025 10:34
If you are a SMM currently struggling to get clients, this episode is for you. I want your books to be filled, so tune in to hear about my process to secure more clients including narrowing down who you want to work with and an in-depth look at how to find what you might be missing in your process that is stopping you from converting a client after you’ve reached out to them. ❤️🔥 CONNECT WITH M...
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