Bloom Consulting Conversations

This month on Bloom Consulting Conversations, join us for our season finale, episode #12, where we wrap up the series with a special Q&A session dedicated to answering your most pressing questions about Nation and City Branding. Hosted by Clare Dewhirst, Director of City Nation Place, this episode features an insightful discussion with José Torres, CEO of Bloom Consulting, and Keith Dinnie, Pr...

This month on Bloom Consulting Conversations, join us for episode #11, where we uncover the first-ever study about the economic impact of perception in Nation and City Branding. We delve into the findings of this project by Bloom Consulting in partnership with City Nation Place, revealing game changing data that takes the conversation about Nation and City Branding to another level.    Hosted by C...

This month on Bloom Consulting Conversations, join us for episode #10, where we explore the final - and perhaps most essential - step in any successful Nation and City Branding strategy: how to reflect, assess, and refresh your brand. Hosted by Claire Dewhirst, Director of City Nation Place, this episode features a powerful conversation with José Torres, CEO of Bloom Consulting, and David Gilbert,...

This month on Bloom Consulting Conversations, join us for episode #9 as we explore Step 13 of Nation Branding: Making the Move to Nation Branding 2.0. Hosted by Claire Dewhirst, Director of City Nation Place, our discussion features Bloom Consulting’s CEO José Torres and Liina Maria Lepik, Director of the Estonian Tourist Board. Together, they discuss the evolution of Nation Branding, highlighting...

This month on Bloom Consulting Conversations, join us for episode (#8) as we delve into Step 10 of Nation Branding: Engaging with Stakeholders and activating Citizen Engagement. Hosted by Claire Dewhirst, Director of City Nation Place, our discussion features Bloom representative Filipe Roquette and Nur Özkan Erbay, Head of the Nation Brand Office for the Turkish Presidency.  Together, they explor...

This week on Bloom Consulting Conversations, Clare Dewhirst, director of City Nation Place, hosts a discussion with Adriana Acosta Rivas Marketing and Country Brand Director for Essential Costa Rica and Joao Vasco Neves Partner, Nation and Place Branding Director at Bloom Consulting, for episode #7.  Join Adriana and João as they dive into Step 9 of Nation Branding: the "Nation Brand Management Mo...

This month on Bloom Consulting Conversations, join us for episode (#6) as we delve into Step 8 of Nation Branding: “Audit and activate touchpoints”. Our discussion features Bloom Consulting Managing Partner Iman Almutairi and Daniel Cavero from PromPerú. Together, they explore the intricacies of activating and auditing touchpoints in Place Branding. Learn how Peru has successfully maintained a con...

In today’s episode (#2) of Bloom Consulting Conversations, step 2, 3 and 4 of the 14 Steps to Nation Branding guide are combined: understanding current perceptions, establishing target markets, and setting realistic objectives. However, all these topics share a common thread — Place Analytics which require strategic approach.  Hosted by Clare Dewhirst, director of City Nation Place, the discussion...

In this month's episode (#5), we discuss Step 7 of Nation Branding: "Maintaining Brand Consistency." Our host had a fascinating conversation with Jose Torres, the CEO of Bloom Consulting, and David Downs, the chief executive of the New Zealand Story Group, the official government institution in charge of managing the Nation Brand of New Zealand. Together, they explore various aspects...

Welcome to Episode #4 of Bloom Consulting Conversations. Join Jose Filipe Torres, CEO of Bloom Consulting, and Peter Kentie, Managing Director of Eindhoven City Marketing, as they discuss the 6th Step to Nation Branding: Defining the Central Idea. Hosted by Clare Dewhirst of City Nation Place, this insightful conversation offers valuable perspectives on brand strategy. In this podcast, we delve in...

This month on Bloom Consulting Conversations , Episode #3, Clare Dewhirst, director of City Nation Place, invited two industry leaders - Philippe Mugnier – Été , Managing partner and Global Director for Tourism Development at Bloom Consulting, and Sharon Flux Brutus , former Director of Tourism at British Virgin Islands Tourism Board, to unravel the complexities of mitigating project risk and mast...

In our first (#1) episode we ask you to join a captivating conversation with Jose Torres, the CEO of Bloom Consulting, and Christian Biller, the Country Brand strategist from the Swedish Institute responsible for shaping the Swedish Nation Brand.  Together, they explore the critical first step of Nation Branding: building a foundation.  Discover the importance of establishing a strong foundation a...