Blogging Podcast – Income School

In this episode Julia shows you 5 unique ways to set goals for improving your channel and which metrics to look at as you measure your progress. Once you pick one of these 5 as a goal, stick around (or skip to) the end for a list of podcast episodes that correspond to each goal...

In this episode Julia gives a breakdown of the most common analytics, what they mean individually, what they mean in relation to each other, and what to do about each one. She covers why low CTR isn’t always a bad thing, why more views aren’t always a good thing, and much more. You may want...

In this episode Julia gives a simple plan to start your email list in just a few hours. Whether you have a blog, YouTube channel, or both, it’s so important to have a way to stay in touch with your audience no matter what happens to the platforms you’re currently creating content on. Main Topic:...

Why would we give you a non-strategic YouTube plan? Listen and find out! In this episode, Nathan and Julia discuss the benefits of avoiding strategy when you’re learning YouTube. This episode guides you through what to focus on in the beginning and, more importantly, what not to sweat about. Main Topic: An Anti-YouTube Strategy Time...

In this episode, you’ll learn a step-by-step process for planning, outlining, and scripting an essay-style video on your YouTube channel. Julia uses popular YouTube videos as examples to show you what components make up this type of video format.  Main Topic: A Breakdown of Essay Videos Example Videos Mentioned:  Time Stamps: 01:22 Video Example02:06 Opening...

In this episode, Julia takes apart the old “I help X do Y” elevator pitch and explains why it fails at setting expectations for viewers. You’ll learn a simple four-part way to define the promise behind your channel, you’ll hear examples of what that looks like across a variety of niches and channel types, and...

In this episode, Julia breaks down the often-overlooked world of podcast and video sound. She covers mic basics, cheap ways to treat a room for better acoustics, and why nailing your audio mix matters more than fancy video quality. She also shares beginner-friendly editing tips, from noise reduction to compression, and explains why a few...

Julia interviews Ricky about diving into 3D printed products, from picking ideas worth making to figuring out where to sell them online. They talk early lessons, what’s tripped them up so far, and what’s next as they get their first products off the ground. Main Topic: Starting a 3D Printed Product Line From Scratch Resources...

YouTube is constantly changing, and it’s changing even more rapidly this summer. In this episode Julia covers 3 new YouTube updates and how you can adapt your strategy to take advantage of these changes. Main Topic: YouTube Updates: Views, Monetization, A.I. Episode 346: SEO For YouTube – Step By Step is a great resource to...

YouTube says their Shop feature gives creators new ways to earn. But what happens when the platform that controls discovery also has a growing stake in turning every video into a storefront? In this episode Julia unpacks the affiliate model behind YouTube Shop, temporary creator-friendly commissions, product tagging, and the promise of “discoverability.” Is “Shopping”...

To grow a significant audience on YouTube in 2026, you need to implement advanced strategy and techniques. In this episode, Julia walks you through how to audit other channels in your niche to identify where you’re missing the mark. This exercise is extremely valuable if you take the time to practice it. Main Topic: An...

Blogging isn’t as simple as it used to be, but it’s still an important part of your online business. In this episode Julia and Ricky discuss if blogging alone is enough to monetize your niche business in today’s internet climate.  Main Topic: Is Blogging Still Enough? 00:33 How Blogging Has Changed3:13 What Blogs are Becoming  7:00...

If you’re tired of feeling like you “should” post on social media or make community posts on YouTube but you don’t know what you would even post, this one is for you. In this episode, Julia gives a structure for 10 themed days of content. By rotating these, you’ll never run out of content ideas...

The good news is this is the most efficient way to improve your videos. The bad news is that it’s also the most painful. But we know you can push through it. In this episode Julia covers exactly how to rewatch your own videos and evaluate where you are and what you want to change...

If you’ve ever published consistently on YouTube, you’ve seen your fair share of flops. But after panicking and deciding to throw your YouTube career in the trash, what should you do? In this episode, Ricky and Julia talk you through when to tweak your video, when to adjust your YouTube strategy, and when to just...

When your audience feels connected to you, they become loyal. But connecting with invisible people through a screen isn’t the most natural skill. In this episode Julia shares 9 ways to connect with your audience that will keep them coming back fto your channel again and again. Main Topic: 9 Tricks to Deeply Connect with...

Even if your niche isn’t local specific, you could see a huge boost in exposure if you frame it that way. In this episode, Ricky and Julia cover local strategy and SEO for YouTube, websites and services. Main Topic: Local Exposure for Any Niche 00:41  Why Consider Local Content?02:57  Location-Based Web Content06:58  Online Offerings15:02  SEO...

Pivoting your channel doesn’t always mean changing your niche or topic. Ricky and Julia talk through other pivoting options to help refine and define your audience and grow your channel. Main Topic: Ways to Pivot 01:16  Niche Pivots10:50  Narrow v Broad Pivots14:27  Format Pivots23:14  Monetization Style Pivots27:18  Micro Audience Pivots36:01  Evaluating Your Content...

In this episode Julia and Nathan talk about creating tools, resources, or products for your audience. They discuss how sometimes the tools that seem too small to be helpful are the ones that grow your fanbase the most and how anyone can get started even before you feel ready. “Getting past that initial fear so...

Nathan & Julia are talking through their trust issues with AI and other LLMs. Listen in for their tips on making AI a thought-partner instead of a thought-leader and avoiding the false sense of security AI content gives. Main Topic: Managing AI Trust Issues 00:13  NEW AI Cohort01:20  AI Value05:51  Guardrails & Variables12:40  Verifying18:11  Wasting...

Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark. Main Topic: You’re Not as Different as You Think 01:00  Is it Everyone? Or Just Me?04:03  External Validation10:57  Statistically Speaking20:39  Seeing v Buying22:37  What’s Working

Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many videos die a...